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2X eCommerce Podcast

Kunle Campbell

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2X eCommerce Podcast
2X eCommerce Podcast

2X eCommerce Podcast

Kunle Campbell

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About Us

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. It neither for enterprise nor for micro etailers. It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.I hand pick the guests that come on the show to share their expertise and experience. My criteria is based on one question:Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?If they can, then I try my best to get them on the show! Kunle Campbell

Latest Episodes

Starting your Omnichannel Retail Journey with Pop-Up Stores

Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

29 MIN3 d ago
Comments
Starting your Omnichannel Retail Journey with Pop-Up Stores

SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

36 MIN1 w ago
Comments
SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead

SE4 EP54: Predicted Customer Lifetime Value - Best-Kept Secret in eCommerce

Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

35 MIN2 w ago
Comments
SE4 EP54: Predicted Customer Lifetime Value - Best-Kept Secret in eCommerce

Scaling a Direct-to-Consumer Brand with Social Advertising

Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC. Today, Erin runs Shorebird Media, a digital marketing agency that helps direct-to-consumer brands grow and scale. As social media advertising has become increasingly complex, Erin will be taking us through the intricacies of scaling your direct to consumer eCommerce brand, with her specialized knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon. She specializes in performance marketing to deliver a higher return for businesses.​ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

71 MIN3 w ago
Comments
Scaling a Direct-to-Consumer Brand with Social Advertising

SE4 EP52: SunSki Drove 50% YoY Black Friday Sales Growth from Email

On today’s episode, I interviewRich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business online in 2015, 3 Years Online SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics They intend to move to a fully recycled plastic range soon Their customer acquisition efforts are primarily based on Email and Facebook advertising They transitioned from MailChimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line. Their Black Friday Campaign They scaled-back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight Their traffic and sales peaked in the early hours of Black Friday following the announcement They however had the most sales on Cyber Monday They extended through from Tuesday to Friday Sending emails a total of eight times. Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales.

33 MINNOV 8
Comments
SE4 EP52: SunSki Drove 50% YoY Black Friday Sales Growth from Email

SE4 EP51: Cyber Week + Black Friday Email Checklist from Klaviyo

Mitch Gruber is an Account Executive atKlaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent,1 hour,1 day and3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success 4: Post Purchase Follow up Thank you that engages the customer We also cover The best times to send your broadcast emails? Segment VIP customers from teaser emails as they will shop anyway Have different offers Black Friday and CyberMonday in order to drive repeat purchases Time Zone targeting e.g. 8AM should be 8AMon all time zones.

34 MINNOV 7
Comments
SE4 EP51: Cyber Week + Black Friday Email Checklist from Klaviyo

Black Friday / Cyber Week Heads-up

I wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns.

2 MINNOV 6
Comments
Black Friday / Cyber Week Heads-up

SE4 EP49: High Time We Get Honest About eCommerce • w/ Chase Clymer

Interview withChase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

43 MINOCT 31
Comments
SE4 EP49: High Time We Get Honest About eCommerce • w/ Chase Clymer

Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl

On today's episode, we interviewDerek O’Carroll, CEO of Brightpearl, acloud-based ERP for retailers and wholesalers. SoBrightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down topoor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant terms used in 1-star ratings Digital native brands undergoingchannel expansion should watch cash flow, margins, inventory and deliveries. The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue Focus on the operational aspects of your business Get very clear on the experience you want your customers' to have using a workflow for starters ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

42 MINOCT 25
Comments
Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl

Optimising Customer Experience from Ground-Up

On today's episode, we interviewDerek O’Carroll, CEO of Brightpearl, acloud-based ERP for retailers and wholesalers. SoBrightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down topoor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant terms used in 1-star ratings Digital native brands undergoingchannel expansion should watch cash flow, margins, inventory and deliveries. The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue Focus on the operational aspects of your business Get very clear on the experience you want your customers' to have using a workflow for starters ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

42 MINOCT 24
Comments
Optimising Customer Experience from Ground-Up

Latest Episodes

Starting your Omnichannel Retail Journey with Pop-Up Stores

Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

29 MIN3 d ago
Comments
Starting your Omnichannel Retail Journey with Pop-Up Stores

SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

36 MIN1 w ago
Comments
SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead

SE4 EP54: Predicted Customer Lifetime Value - Best-Kept Secret in eCommerce

Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

35 MIN2 w ago
Comments
SE4 EP54: Predicted Customer Lifetime Value - Best-Kept Secret in eCommerce

Scaling a Direct-to-Consumer Brand with Social Advertising

Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC. Today, Erin runs Shorebird Media, a digital marketing agency that helps direct-to-consumer brands grow and scale. As social media advertising has become increasingly complex, Erin will be taking us through the intricacies of scaling your direct to consumer eCommerce brand, with her specialized knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon. She specializes in performance marketing to deliver a higher return for businesses.​ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

71 MIN3 w ago
Comments
Scaling a Direct-to-Consumer Brand with Social Advertising

SE4 EP52: SunSki Drove 50% YoY Black Friday Sales Growth from Email

On today’s episode, I interviewRich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business online in 2015, 3 Years Online SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics They intend to move to a fully recycled plastic range soon Their customer acquisition efforts are primarily based on Email and Facebook advertising They transitioned from MailChimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line. Their Black Friday Campaign They scaled-back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight Their traffic and sales peaked in the early hours of Black Friday following the announcement They however had the most sales on Cyber Monday They extended through from Tuesday to Friday Sending emails a total of eight times. Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales.

33 MINNOV 8
Comments
SE4 EP52: SunSki Drove 50% YoY Black Friday Sales Growth from Email

SE4 EP51: Cyber Week + Black Friday Email Checklist from Klaviyo

Mitch Gruber is an Account Executive atKlaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent,1 hour,1 day and3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success 4: Post Purchase Follow up Thank you that engages the customer We also cover The best times to send your broadcast emails? Segment VIP customers from teaser emails as they will shop anyway Have different offers Black Friday and CyberMonday in order to drive repeat purchases Time Zone targeting e.g. 8AM should be 8AMon all time zones.

34 MINNOV 7
Comments
SE4 EP51: Cyber Week + Black Friday Email Checklist from Klaviyo

Black Friday / Cyber Week Heads-up

I wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns.

2 MINNOV 6
Comments
Black Friday / Cyber Week Heads-up

SE4 EP49: High Time We Get Honest About eCommerce • w/ Chase Clymer

Interview withChase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

43 MINOCT 31
Comments
SE4 EP49: High Time We Get Honest About eCommerce • w/ Chase Clymer

Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl

On today's episode, we interviewDerek O’Carroll, CEO of Brightpearl, acloud-based ERP for retailers and wholesalers. SoBrightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down topoor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant terms used in 1-star ratings Digital native brands undergoingchannel expansion should watch cash flow, margins, inventory and deliveries. The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue Focus on the operational aspects of your business Get very clear on the experience you want your customers' to have using a workflow for starters ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

42 MINOCT 25
Comments
Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl

Optimising Customer Experience from Ground-Up

On today's episode, we interviewDerek O’Carroll, CEO of Brightpearl, acloud-based ERP for retailers and wholesalers. SoBrightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down topoor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant terms used in 1-star ratings Digital native brands undergoingchannel expansion should watch cash flow, margins, inventory and deliveries. The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue Focus on the operational aspects of your business Get very clear on the experience you want your customers' to have using a workflow for starters ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ️ for founders and experts passionately involved in eCommerce ️ for the truly ambitious wanting to make an impact in the markets they serve ️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<< ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

42 MINOCT 24
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Optimising Customer Experience from Ground-Up
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