title

The Hard Corps Marketing Show

Casey Cheshire

0
Followers
4
Plays
The Hard Corps Marketing Show
The Hard Corps Marketing Show

The Hard Corps Marketing Show

Casey Cheshire

0
Followers
4
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

Latest Episodes

ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110

After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads? A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug Media, Jen Spencer, challenges marketers to continue to nurture their buyers along every step of the buyer’s journey. A marketer’s job is never done. This episode is full of strategy for marketing to partner with sales, takeaways on podcasts in marketing, and career advice for every marketer. Check it out! Takeaways: If you are supporting people where they are in their buyer's journey with your content, you should never stop nurturing them. “Just because you have lead nurture campaigns set up does not mean they are good.” - Jen Spencer Set goals for your nurture campaigns then analyze them, for what’s working and what you can improve. Marketers, listen to what sales tells you. Are you sending too much of one message or too little of another? Take the time to target your messaging, what works for one segment of your database, may not work for the next. Have a strong arsenal of valuable content and tools that the client can use to do their job better. If you’re offering an incentive, make sure that it is relevant to your buyer. Marketing should work with sales to create nurture campaigns catered to each opportunity stage. For example, if an opportunity is stalled, what can marketing do to help that deal move through the pipeline? Podcasts help build relationships at scale, with people that listen to them and with the people interviewed on the show. Using the download data from a podcast can be an indicator for what content is valuable and popular to your audience. Sales is harder than most people think. Jen’s advice to marketers for working with sales: “Think about how you can make it easier for sales to be effective in helping that person transition from being in the hands of marketing into the hands of sales.” - Jen Spencer You are worth more than you think you are and you know more than you think you do. Do not create non-existent barriers for yourself. Marketers need to sit on more sales calls, especially in their early career, they will learn so much. Links: LinkedIn: https://www.linkedin.com/in/jenspencer/ Twitter: https://twitter.com/jenspencer SmartBug Media: https://www.smartbugmedia.com/ Podcast: SmartBug. On tap: https://www.smartbugmedia.com/podcast B2B Marketing Exchange: https://b2bmarketing.exchange/speakers/jen-spencer/ Busted Myths: Marketing should stop nurturing leads when they become an opportunity. - This is NOT the case, marketing should be nurturing buyers throughout the entire journey. The messaging and content should be purposed specifically to match each stage of the buyer’s journey. Shout Outs: 13:12 AtriumHQ

67 MIN3 d ago
Comments
ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110

Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109

If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company? A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief Marketing and Sales Officer at Agile Frameworks, Alan Littman, delivers a call to action to get rid of the chasm between marketing and sales and align their focus to the same goal, revenue. Littman describes the danger of the chasm, discusses the strategy for how to partner with the right vendors, and gives career advice for every marketer, this is one episode you do not want to miss! Takeaways: A great way to have your sales reps update their managers on their opportunities is to use a next steps field for the rep to log the next action item, the owner of the action item, and if this action will affect the close date of the deal. Then managers can go in and check this field, without having extra administrative work. Simplify your deal...

84 MIN1 w ago
Comments
Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109

Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108

In marketing it can be easy to be comfortable and become stagnant in your efforts. It’s acceptable for your boss, it’s acceptable for you, so you don’t step out of your comfort zone. A Marketing Leader and the Social Media & Marketing Campaign Manager of TeleTracking Technologies, Kayleigh Fontana, delivers a call to action to marketers to get out of their comfort zone and take a risk. If you need some marketing inspiration, listen to this episode! Takeaways: The fear keeping you from taking a risk and getting out of your comfort zone, could just be all in your head. Put in the time to clean out your database in your marketing automation and CRM systems. Dirty data will lessen the credibility of your reports. Integrate your marketing automation and CRM systems, so that you have all of your information updating in real time. Be diligent in your reporting. Without reporting, there is no way to measure the impact that marketing is having on the business. Ask for help, it does not ma...

77 MIN2 w ago
Comments
Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108

Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107

There are times in a B2B marketer’s life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people. An Award-winning Marketer, Strategist, Entertainer, that has worked for brands like Radian6, Billboard, and Nielsen, Katie Morse, delivers the human element in B2B marketing, while providing her expertise on chat, and marketing career advancement. Check it out! Takeaways: Keep the human element in your B2B marketing by getting to know your buyers. You can collect consumer insights and find out what drives them, their pain points, and what problems they are trying to solve. You then find out how your product or service will improve their lives. Changes in the market can happen in very sizeable measures, so if you only ever take small steps of change, then you could fall behind. Be strategic and take risks! Execute testing and see what your buyers are responding to. Be sure to allow recipi...

87 MIN3 w ago
Comments
Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107

The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106

Have you ever been at a cocktail party and met someone that only wants to talk about themselves? They are doing all the talking and they never ask about you and what you care about. When a marketer focuses all their attention on the product rather than the buyer, the buyer is having the same unpleasant cocktail party experience. A Marketing Leader, Best-selling Author, Keynote Speaker, and the CMO of Marketing at Gong.io, Udi Ledergor, reminds marketers to start with the buyer’s needs rather than focusing all their attention on their product or service. Delivering the magic of learning from the collection of data that revenue intelligence brings, Udi challenges marketers to make sure their focus is on their customers and to prioritize what matters. Check it out! Takeaways: When designing your marketing strategy and content, start by asking yourself, what are your buyer’s needs? What problems does the buyer have that your product or service is trying to solve? Give before you ask. ...

55 MIN3 w ago
Comments
The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106

Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105

For marketers in a small team, you may look at businesses with marketing teams of 10 or more and think, if you only had a bigger team, or only had a bigger budget, you could make a greater impact. A Marketing Leader and the CMO of Agio, Kate Wood, delivers marketing inspiration to all of the small marketing teams out there that a lot can be accomplished with just a few people. If you are a manager looking to build your marketing team or are just starting out in your career, then listen to this episode to be challenged and encouraged! Takeaways: Take initiative and be reflective to learn from your mistakes and try something else. Align your marketing strategy and execution to what the business needs are. Treat the business like a client. Operating in an agile manner means being reactive to the market. If something is not working, agile behavior would mean shifting with the way the market is changing, not staying steadfast on the path to unresponsiveness. Brand is the sum of the custo...

59 MINNOV 8
Comments
Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105

Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104

Are you about to redesign your website or implement chat? When is the last time you did a focus group to learn more about what people think of your marketing? When is the last time you did research to find out more about your target market and what makes them want to buy your product? Before changing your marketing, listen to this episode and study up on your buyers. A Marketing Leader and the Marketing Manager at Allen Edwin Homes, Rachel White, shares her journey of a website makeover, mastering chat, and how to provide excellent customer care that increases customer referrals. Takeaways: When you are about to make a redesign to your website or to a part of your marketing, consider using focus groups. Ask the focus groups all the questions that you have ever wanted to know. Get to know your industry and your targeted buyers. Your prospects may not be as likely to unsubscribe if you provide them with real value when you connect with them. Find out what their needs are and provide i...

12 MINNOV 1
Comments
Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104

Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103

When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a Leader in Conversational Marketing, and Co-Founder at Qualified.com, Sean Whiteley, sets the record straight about bots and humans with conversational marketing! How can bots assist humans with getting qualified leads? Listen and find out! Takeaways: People may be expensive, but they are still your most valuable commodity. Think about it, do you actually want to talk to a bot yourself? Should you ask your customers to do the same? If someone is a good fit for your business and they are on your site, you should not have them fill out a form and then leave your site, you should talk to them in the moment when they are on your site. Bots are great for finding out qualifying information and for booking meetings with your team, when your ...

64 MINOCT 25
Comments
Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103

Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102

Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference. Takeaways: A persona cannot be based on the goals of a whole company. When you are selling to a company, you are selling to the people at that company. How does a company’s goals impact the individual’s goals and perspective that you are selling to? If you do not know where your buyers are spending their time, how do you know where to place your marketing? You need to put in the hard work. How do you become more relevant to your customers without having conversations with them? If you do not have...

73 MINOCT 21
Comments
Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102

Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101

Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design? It might be time to shift your focus back to the top priorities, your customers and growth. A Thought Leader, Marketing Leader, and the CMO of Brandcast.com, Chris Schreiber, challenges marketers to not get stuck on the finer details of aesthetics and to drive conversation around what really matters. Takeaways: Marketing and product teams need to make sure they are aligned on the user journey. In marketing, do not lose sight of what really matters, impacting growth in your company and speaking to the buyer’s journey. Do not make little details like style, color, font, and overall aesthetics the main focus of your internal marketing meetings. Plan for change and be responsive to your audience when it comes to your company website. Be intentional and allow for time to make chan...

55 MINOCT 18
Comments
Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101

Latest Episodes

ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110

After a marketer puts in the work to send a lead over to sales, is there job finished, so they can move onto generating more leads? A Marketer, Podcast Host, named one of the Top Sales Women to Watch in 2019, and the VP, Sales and Marketing at SmartBug Media, Jen Spencer, challenges marketers to continue to nurture their buyers along every step of the buyer’s journey. A marketer’s job is never done. This episode is full of strategy for marketing to partner with sales, takeaways on podcasts in marketing, and career advice for every marketer. Check it out! Takeaways: If you are supporting people where they are in their buyer's journey with your content, you should never stop nurturing them. “Just because you have lead nurture campaigns set up does not mean they are good.” - Jen Spencer Set goals for your nurture campaigns then analyze them, for what’s working and what you can improve. Marketers, listen to what sales tells you. Are you sending too much of one message or too little of another? Take the time to target your messaging, what works for one segment of your database, may not work for the next. Have a strong arsenal of valuable content and tools that the client can use to do their job better. If you’re offering an incentive, make sure that it is relevant to your buyer. Marketing should work with sales to create nurture campaigns catered to each opportunity stage. For example, if an opportunity is stalled, what can marketing do to help that deal move through the pipeline? Podcasts help build relationships at scale, with people that listen to them and with the people interviewed on the show. Using the download data from a podcast can be an indicator for what content is valuable and popular to your audience. Sales is harder than most people think. Jen’s advice to marketers for working with sales: “Think about how you can make it easier for sales to be effective in helping that person transition from being in the hands of marketing into the hands of sales.” - Jen Spencer You are worth more than you think you are and you know more than you think you do. Do not create non-existent barriers for yourself. Marketers need to sit on more sales calls, especially in their early career, they will learn so much. Links: LinkedIn: https://www.linkedin.com/in/jenspencer/ Twitter: https://twitter.com/jenspencer SmartBug Media: https://www.smartbugmedia.com/ Podcast: SmartBug. On tap: https://www.smartbugmedia.com/podcast B2B Marketing Exchange: https://b2bmarketing.exchange/speakers/jen-spencer/ Busted Myths: Marketing should stop nurturing leads when they become an opportunity. - This is NOT the case, marketing should be nurturing buyers throughout the entire journey. The messaging and content should be purposed specifically to match each stage of the buyer’s journey. Shout Outs: 13:12 AtriumHQ

67 MIN3 d ago
Comments
ABN Always Be Nurturing - Jen Spencer - Hard Corps Marketing Show #110

Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109

If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company? A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief Marketing and Sales Officer at Agile Frameworks, Alan Littman, delivers a call to action to get rid of the chasm between marketing and sales and align their focus to the same goal, revenue. Littman describes the danger of the chasm, discusses the strategy for how to partner with the right vendors, and gives career advice for every marketer, this is one episode you do not want to miss! Takeaways: A great way to have your sales reps update their managers on their opportunities is to use a next steps field for the rep to log the next action item, the owner of the action item, and if this action will affect the close date of the deal. Then managers can go in and check this field, without having extra administrative work. Simplify your deal...

84 MIN1 w ago
Comments
Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109

Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108

In marketing it can be easy to be comfortable and become stagnant in your efforts. It’s acceptable for your boss, it’s acceptable for you, so you don’t step out of your comfort zone. A Marketing Leader and the Social Media & Marketing Campaign Manager of TeleTracking Technologies, Kayleigh Fontana, delivers a call to action to marketers to get out of their comfort zone and take a risk. If you need some marketing inspiration, listen to this episode! Takeaways: The fear keeping you from taking a risk and getting out of your comfort zone, could just be all in your head. Put in the time to clean out your database in your marketing automation and CRM systems. Dirty data will lessen the credibility of your reports. Integrate your marketing automation and CRM systems, so that you have all of your information updating in real time. Be diligent in your reporting. Without reporting, there is no way to measure the impact that marketing is having on the business. Ask for help, it does not ma...

77 MIN2 w ago
Comments
Marketing Out of Your Comfort Zone - Kayleigh Fontana - Hard Corps Marketing Show #108

Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107

There are times in a B2B marketer’s life when they need to be reminded of what matters. Even though we are marketing to companies, we are still marketing to people, so what matters, are the people. An Award-winning Marketer, Strategist, Entertainer, that has worked for brands like Radian6, Billboard, and Nielsen, Katie Morse, delivers the human element in B2B marketing, while providing her expertise on chat, and marketing career advancement. Check it out! Takeaways: Keep the human element in your B2B marketing by getting to know your buyers. You can collect consumer insights and find out what drives them, their pain points, and what problems they are trying to solve. You then find out how your product or service will improve their lives. Changes in the market can happen in very sizeable measures, so if you only ever take small steps of change, then you could fall behind. Be strategic and take risks! Execute testing and see what your buyers are responding to. Be sure to allow recipi...

87 MIN3 w ago
Comments
Human to Human Marketing - Katie Morse - Hard Corps Marketing Show #107

The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106

Have you ever been at a cocktail party and met someone that only wants to talk about themselves? They are doing all the talking and they never ask about you and what you care about. When a marketer focuses all their attention on the product rather than the buyer, the buyer is having the same unpleasant cocktail party experience. A Marketing Leader, Best-selling Author, Keynote Speaker, and the CMO of Marketing at Gong.io, Udi Ledergor, reminds marketers to start with the buyer’s needs rather than focusing all their attention on their product or service. Delivering the magic of learning from the collection of data that revenue intelligence brings, Udi challenges marketers to make sure their focus is on their customers and to prioritize what matters. Check it out! Takeaways: When designing your marketing strategy and content, start by asking yourself, what are your buyer’s needs? What problems does the buyer have that your product or service is trying to solve? Give before you ask. ...

55 MIN3 w ago
Comments
The Magic of Revenue Intelligence - Udi Ledergor - Hard Corps Marketing Show #106

Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105

For marketers in a small team, you may look at businesses with marketing teams of 10 or more and think, if you only had a bigger team, or only had a bigger budget, you could make a greater impact. A Marketing Leader and the CMO of Agio, Kate Wood, delivers marketing inspiration to all of the small marketing teams out there that a lot can be accomplished with just a few people. If you are a manager looking to build your marketing team or are just starting out in your career, then listen to this episode to be challenged and encouraged! Takeaways: Take initiative and be reflective to learn from your mistakes and try something else. Align your marketing strategy and execution to what the business needs are. Treat the business like a client. Operating in an agile manner means being reactive to the market. If something is not working, agile behavior would mean shifting with the way the market is changing, not staying steadfast on the path to unresponsiveness. Brand is the sum of the custo...

59 MINNOV 8
Comments
Building a Marketing Dream Team - Kate Wood - Hard Corps Marketing Show #105

Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104

Are you about to redesign your website or implement chat? When is the last time you did a focus group to learn more about what people think of your marketing? When is the last time you did research to find out more about your target market and what makes them want to buy your product? Before changing your marketing, listen to this episode and study up on your buyers. A Marketing Leader and the Marketing Manager at Allen Edwin Homes, Rachel White, shares her journey of a website makeover, mastering chat, and how to provide excellent customer care that increases customer referrals. Takeaways: When you are about to make a redesign to your website or to a part of your marketing, consider using focus groups. Ask the focus groups all the questions that you have ever wanted to know. Get to know your industry and your targeted buyers. Your prospects may not be as likely to unsubscribe if you provide them with real value when you connect with them. Find out what their needs are and provide i...

12 MINNOV 1
Comments
Marketing Web and Chat Mastery - Rachel White - Hard Corps Marketing Show #104

Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103

When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a Leader in Conversational Marketing, and Co-Founder at Qualified.com, Sean Whiteley, sets the record straight about bots and humans with conversational marketing! How can bots assist humans with getting qualified leads? Listen and find out! Takeaways: People may be expensive, but they are still your most valuable commodity. Think about it, do you actually want to talk to a bot yourself? Should you ask your customers to do the same? If someone is a good fit for your business and they are on your site, you should not have them fill out a form and then leave your site, you should talk to them in the moment when they are on your site. Bots are great for finding out qualifying information and for booking meetings with your team, when your ...

64 MINOCT 25
Comments
Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103

Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102

Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference. Takeaways: A persona cannot be based on the goals of a whole company. When you are selling to a company, you are selling to the people at that company. How does a company’s goals impact the individual’s goals and perspective that you are selling to? If you do not know where your buyers are spending their time, how do you know where to place your marketing? You need to put in the hard work. How do you become more relevant to your customers without having conversations with them? If you do not have...

73 MINOCT 21
Comments
Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102

Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101

Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design? It might be time to shift your focus back to the top priorities, your customers and growth. A Thought Leader, Marketing Leader, and the CMO of Brandcast.com, Chris Schreiber, challenges marketers to not get stuck on the finer details of aesthetics and to drive conversation around what really matters. Takeaways: Marketing and product teams need to make sure they are aligned on the user journey. In marketing, do not lose sight of what really matters, impacting growth in your company and speaking to the buyer’s journey. Do not make little details like style, color, font, and overall aesthetics the main focus of your internal marketing meetings. Plan for change and be responsive to your audience when it comes to your company website. Be intentional and allow for time to make chan...

55 MINOCT 18
Comments
Web Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。