title

Brainfluence

Roger Dooley

22
Followers
34
Plays
Brainfluence
Brainfluence

Brainfluence

Roger Dooley

22
Followers
34
Plays
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About Us

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Latest Episodes

Executive Presence with Harrison Monarth

Harrison Monarth coaches C-suite leaders, senior executives, high potential managers, and other top professionals on effective leadership and positive behavior change for professional and organizational success. The CEO and Founder of Gurumaker, Harrison has served clientssuch as General Motors, Hewlett-Packard, AT&T, Merrill Lynch, and plenty more. In this episode, he shares insights from his book, Executive Presence: The Art of Commanding Respect Like a CEO, including how to optimize your interactions and hold people's attention. Listen in to learn how to influence people without making them feel manipulated, why we should all figure out our weak spots, and how to create your own executive presence. You can find show notes and more information by clicking here: https://bit.ly/34oMegv

31 MIN3 d ago
Comments
Executive Presence with Harrison Monarth

The Healing Organization with Michael Gelb

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. A pioneer in the fields of creative thinking, accelerated learning, and innovative leadership, Michael is the author of 16 books, including How to Think Like Leonardo Da Vinciand his latest, The Healing Organization: Awakening the Conscience of Business to Help Save the World, which was co-authored with Professor Raj Sisodia. In this episode, we discuss whether a fundamentally different operating system for business can lead to better outcomes for customers, employees, and communities—while also providing above-average financial results. Listen in to learn how you can become a humane and positive leader, the benefits of forward-thinking, and more. You can find show notes and more information by clicking here: https://bit.ly/2qt8AP8

34 MIN1 w ago
Comments
The Healing Organization with Michael Gelb

Datastory: Nancy Duarte Turns Data into Action

Nancy Duarte is a communication expert whohas been ranked in the top 100 of Women in Leadership and has been featured in many papers and magazines like Fortune, Forbes,and The Wall Street Journal. A leader in persuasion and the author of five bestselling books, Nancy has cracked the code for effectively incorporating story patterns into business communications. In this episode, she shares insights from her latest work, DataStory: Explain Data and Inspire Action Through Story, and discusses what is changing in communication and persuasion during presentations. Listen in to learn what it takes to hold people’s attention, whether animation is the right way to keep things interesting, and more. You can find show notes and more information by clicking here:https://bit.ly/33HQpDO

29 MIN2 w ago
Comments
Datastory: Nancy Duarte Turns Data into Action

The Brilliant Jerk Conundrum

Marc J. Epstein and Rob Shelton are co-authors and thought leaders in innovation. Considered one of the global leaders in governance, performance measurement, and accountability in both corporations and not-for-profit organizations, Marc was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University.Rob is a globally recognized Silicon Valley-based consultant, author, and speaker on entrepreneurial excellence. The duo joins the show today to share insights from their newest book, The Brilliant Jerk Conundrum, on how to handle a person in the office who is very annoying and unpleasant—but also very good at their job. Listen in to learn how to know when to step in and redirect a visionary, the importance of an active board, and what to do if you find yourself working for a brilliant jerk. You can find show notes and more information by clicking here:https://bit.ly/2CgMIsF

31 MIN3 w ago
Comments
The Brilliant Jerk Conundrum

The Airbnb Way with Joseph Michelli

Joseph Michelli is an internationally sought-after speaker, organizational consultant, and one of Global Gurus' top 10 thought leaders in customer service. Also the author of numerous national bestsellers, such as The Starbucks Experience andThe New Gold Standard, Joseph encourages leaders and frontline workers to grow and invest passionately in all aspects of their lives. In this episode, he shares insights from his latest work, The Airbnb Way, including the strategies Airbnb uses to improve customer experience and build brand loyalty. Listen in to learn hacks for building trust, how to provide quality customer service, andwhat you can do to reduce friction in your own business. You can find show notes and more information by clicking here:https://bit.ly/34figL8

32 MINNOV 7
Comments
The Airbnb Way with Joseph Michelli

The Self-Reliant Entrepreneur with John Jantsch

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future. You can find show notes and more information by clicking here:https://bit.ly/2BGMWZG

29 MINOCT 31
Comments
The Self-Reliant Entrepreneur with John Jantsch

Persuasion with Lee Hartley Carter

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter. Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion. You can find show notes and more information by clicking here:https://bit.ly/2pAi7D0

32 MINOCT 24
Comments
Persuasion with Lee Hartley Carter

Safi Bahcall: Loonshots and Other Crazy Ideas

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more. You can find show notes and more information by clicking here:https://bit.ly/2IINx0W

38 MINOCT 17
Comments
Safi Bahcall: Loonshots and Other Crazy Ideas

Think Do Say with Ron Tite

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization. In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind. You can find show notes and more information by clicking here:https://bit.ly/31V7t8o

36 MINOCT 10
Comments
Think Do Say with Ron Tite

Meetings That Don't Suck with Elise Keith

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending. Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results. You can find show notes and more information by clicking here:https://bit.ly/2lfSG89

35 MINOCT 3
Comments
Meetings That Don't Suck with Elise Keith

Latest Episodes

Executive Presence with Harrison Monarth

Harrison Monarth coaches C-suite leaders, senior executives, high potential managers, and other top professionals on effective leadership and positive behavior change for professional and organizational success. The CEO and Founder of Gurumaker, Harrison has served clientssuch as General Motors, Hewlett-Packard, AT&T, Merrill Lynch, and plenty more. In this episode, he shares insights from his book, Executive Presence: The Art of Commanding Respect Like a CEO, including how to optimize your interactions and hold people's attention. Listen in to learn how to influence people without making them feel manipulated, why we should all figure out our weak spots, and how to create your own executive presence. You can find show notes and more information by clicking here: https://bit.ly/34oMegv

31 MIN3 d ago
Comments
Executive Presence with Harrison Monarth

The Healing Organization with Michael Gelb

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. A pioneer in the fields of creative thinking, accelerated learning, and innovative leadership, Michael is the author of 16 books, including How to Think Like Leonardo Da Vinciand his latest, The Healing Organization: Awakening the Conscience of Business to Help Save the World, which was co-authored with Professor Raj Sisodia. In this episode, we discuss whether a fundamentally different operating system for business can lead to better outcomes for customers, employees, and communities—while also providing above-average financial results. Listen in to learn how you can become a humane and positive leader, the benefits of forward-thinking, and more. You can find show notes and more information by clicking here: https://bit.ly/2qt8AP8

34 MIN1 w ago
Comments
The Healing Organization with Michael Gelb

Datastory: Nancy Duarte Turns Data into Action

Nancy Duarte is a communication expert whohas been ranked in the top 100 of Women in Leadership and has been featured in many papers and magazines like Fortune, Forbes,and The Wall Street Journal. A leader in persuasion and the author of five bestselling books, Nancy has cracked the code for effectively incorporating story patterns into business communications. In this episode, she shares insights from her latest work, DataStory: Explain Data and Inspire Action Through Story, and discusses what is changing in communication and persuasion during presentations. Listen in to learn what it takes to hold people’s attention, whether animation is the right way to keep things interesting, and more. You can find show notes and more information by clicking here:https://bit.ly/33HQpDO

29 MIN2 w ago
Comments
Datastory: Nancy Duarte Turns Data into Action

The Brilliant Jerk Conundrum

Marc J. Epstein and Rob Shelton are co-authors and thought leaders in innovation. Considered one of the global leaders in governance, performance measurement, and accountability in both corporations and not-for-profit organizations, Marc was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University.Rob is a globally recognized Silicon Valley-based consultant, author, and speaker on entrepreneurial excellence. The duo joins the show today to share insights from their newest book, The Brilliant Jerk Conundrum, on how to handle a person in the office who is very annoying and unpleasant—but also very good at their job. Listen in to learn how to know when to step in and redirect a visionary, the importance of an active board, and what to do if you find yourself working for a brilliant jerk. You can find show notes and more information by clicking here:https://bit.ly/2CgMIsF

31 MIN3 w ago
Comments
The Brilliant Jerk Conundrum

The Airbnb Way with Joseph Michelli

Joseph Michelli is an internationally sought-after speaker, organizational consultant, and one of Global Gurus' top 10 thought leaders in customer service. Also the author of numerous national bestsellers, such as The Starbucks Experience andThe New Gold Standard, Joseph encourages leaders and frontline workers to grow and invest passionately in all aspects of their lives. In this episode, he shares insights from his latest work, The Airbnb Way, including the strategies Airbnb uses to improve customer experience and build brand loyalty. Listen in to learn hacks for building trust, how to provide quality customer service, andwhat you can do to reduce friction in your own business. You can find show notes and more information by clicking here:https://bit.ly/34figL8

32 MINNOV 7
Comments
The Airbnb Way with Joseph Michelli

The Self-Reliant Entrepreneur with John Jantsch

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future. You can find show notes and more information by clicking here:https://bit.ly/2BGMWZG

29 MINOCT 31
Comments
The Self-Reliant Entrepreneur with John Jantsch

Persuasion with Lee Hartley Carter

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter. Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion. You can find show notes and more information by clicking here:https://bit.ly/2pAi7D0

32 MINOCT 24
Comments
Persuasion with Lee Hartley Carter

Safi Bahcall: Loonshots and Other Crazy Ideas

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries. Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more. You can find show notes and more information by clicking here:https://bit.ly/2IINx0W

38 MINOCT 17
Comments
Safi Bahcall: Loonshots and Other Crazy Ideas

Think Do Say with Ron Tite

Ron Tite is the founder and CEO of Church+State, an award-winning advertising writer, and the creative director for multiple respected brands. He speaks to leading organizations about creativity, innovation, branding, and corporate strategy, and he joins the show today to teach you how to make good things happen for you and your organization. In this episode, Ron shares ideas and examples from his new book Think. Do. Say.: How to seize attention and build trust in a busy, busy world. You’ll learn what forced him to come up with something that’s interesting and successful without doing what everyone expected and how he gained the confidence to speak his mind. You can find show notes and more information by clicking here:https://bit.ly/31V7t8o

36 MINOCT 10
Comments
Think Do Say with Ron Tite

Meetings That Don't Suck with Elise Keith

Elise Keith is the founder and Meeting Maven for Lucid Meetings, where she leads their research, publication, and product management efforts. As a software developer, business owner, and someone who doesn’t like to have her time wasted, Elise has a unique perspective on meetings. Today she joins the show to teach us how to run meetings that get things done and that employees won’t dread attending. Listen in as Elise shares tips and tricks from her book Where The Action Is: The Meetings That Make or Break Your Organization. You'll learn what you can do to increase employee engagement, the 16 different types of meetings, and how to get better business results. You can find show notes and more information by clicking here:https://bit.ly/2lfSG89

35 MINOCT 3
Comments
Meetings That Don't Suck with Elise Keith
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