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Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

182
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833
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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

182
Followers
833
Plays
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About Us

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Latest Episodes

7 Hacks for Performing at an Elite Level | Ep. #1225

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04...

8 MIN17 h ago
Comments
7 Hacks for Performing at an Elite Level | Ep. #1225

How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s ...

6 MIN1 d ago
Comments
How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media...

7 MIN2 d ago
Comments
How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers. [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for m...

7 MIN3 d ago
Comments
7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

7 Lessons Learned From a Mastermind | Ep. #1221

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants. [07:01] Staying open to taking and giving help in the business world. [09:16] Optimize yourself for best performance! [10:32] That is it for today! [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Howards Marks Activision Blizzard StartEngine ClickFlow Fulcrum Events JaysonGaignard Tony Robbins Dan Sullivan Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

11 MIN4 d ago
Comments
7 Lessons Learned From a Mastermind | Ep. #1221

Marketing Checklist for 2020 | Ep. #1220

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Marketing Checklist for 2020. [00:37] Listen to the last episode we did about the opportunities for 2020. [01:02] The tools you can use to monetize voice-based traffic. [01:20] What customer data platforms allow you to do and the increasing value of data. [02:03] How to readjust your SEO strategy for 2020, including updating and translating content. [02:54] Survey your audience before the end of the year. [03:38] Go live to sell on social media once a week. [04:05] The importance of sprouting your content and leveraging the omnichannel. [05:10] Examples of how you can grow by offering a free pr...

8 MIN5 d ago
Comments
Marketing Checklist for 2020 | Ep. #1220

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020. [00:35] TikTok’s likely growth projection for the coming year. [01:07] Why you should sell through live and examples of people who use it this way. [01:39] Advertising and connecting with people through ephemeral content like stories. [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy. [05:22] The continuing growth of chat and its various platforms. [06:02] To stay updated with events and learn more about our mas...

6 MIN6 d ago
Comments
7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentione...

6 MIN1 w ago
Comments
7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate. [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more info...

8 MIN1 w ago
Comments
7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SurveyMonkey SaneBox Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

8 MIN1 w ago
Comments
How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

Latest Episodes

7 Hacks for Performing at an Elite Level | Ep. #1225

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04...

8 MIN17 h ago
Comments
7 Hacks for Performing at an Elite Level | Ep. #1225

How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s ...

6 MIN1 d ago
Comments
How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media...

7 MIN2 d ago
Comments
How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers. [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for m...

7 MIN3 d ago
Comments
7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

7 Lessons Learned From a Mastermind | Ep. #1221

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants. [07:01] Staying open to taking and giving help in the business world. [09:16] Optimize yourself for best performance! [10:32] That is it for today! [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Howards Marks Activision Blizzard StartEngine ClickFlow Fulcrum Events JaysonGaignard Tony Robbins Dan Sullivan Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

11 MIN4 d ago
Comments
7 Lessons Learned From a Mastermind | Ep. #1221

Marketing Checklist for 2020 | Ep. #1220

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Marketing Checklist for 2020. [00:37] Listen to the last episode we did about the opportunities for 2020. [01:02] The tools you can use to monetize voice-based traffic. [01:20] What customer data platforms allow you to do and the increasing value of data. [02:03] How to readjust your SEO strategy for 2020, including updating and translating content. [02:54] Survey your audience before the end of the year. [03:38] Go live to sell on social media once a week. [04:05] The importance of sprouting your content and leveraging the omnichannel. [05:10] Examples of how you can grow by offering a free pr...

8 MIN5 d ago
Comments
Marketing Checklist for 2020 | Ep. #1220

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020. [00:35] TikTok’s likely growth projection for the coming year. [01:07] Why you should sell through live and examples of people who use it this way. [01:39] Advertising and connecting with people through ephemeral content like stories. [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy. [05:22] The continuing growth of chat and its various platforms. [06:02] To stay updated with events and learn more about our mas...

6 MIN6 d ago
Comments
7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentione...

6 MIN1 w ago
Comments
7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate. [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more info...

8 MIN1 w ago
Comments
7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SurveyMonkey SaneBox Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

8 MIN1 w ago
Comments
How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

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