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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

iHeartRadio

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

iHeartRadio

82
Followers
307
Plays
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About Us

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Latest Episodes

Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

EIt's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good:from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, and howhe's harnessed teams and research to modernize legacy brands. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

43 MINJUL 2
Comments
Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

The Real Story of MTV: Founder’s Edition

EToday, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

55 MINJUN 25
Comments
The Real Story of MTV: Founder’s Edition

Marisa Thalberg: “Connect the dots that aren’t obvious”

EFrom Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit. [Interview recorded on May 19.] Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MINJUN 11
Comments
Marisa Thalberg: “Connect the dots that aren’t obvious”

Dave Cote: “I benefited from second chances. I always kept that in mind”

EFor anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing shaped his independent streak. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MINMAY 28
Comments
Dave Cote: “I benefited from second chances. I always kept that in mind”

“Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

EIn this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches fromCommencement: ThePodcast, to share lessons for aspiringleaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these times. Plus, advice from Sienna Miller, Guy Raz and David Chang! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

33 MINMAY 21
Comments
“Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

EThough the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives likeVerizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? Andhow does he manage to exercise and spend time with family while doing his job? (Spoiler: it comes down to spreadsheets!)Listen to Bob and Hans as they discuss how handball shaped Hans' leadership, what having a family of police officers means for his worldview, and why he's championed 5G from the earliest stages. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

36 MINAPR 16
Comments
Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

Special Covid-19 Episode: "Market with humanity"

EThe world has changed a lot in the last week.We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance.Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from board member and former MTV CEO, Judy McGrath. And listen in as Bob chats with iHeart’s own CMO, Gayle Troberman, as she discusses"brand empathy" and the opportunity to build trust right now. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MINMAR 26
Comments
Special Covid-19 Episode: "Market with humanity"

Philippe Krakowsky: “If you say you’re going to do something, do something.”

EIt's hard to imagine an exec with a more colorful background thanIPG's Chief Operating Officer and EVPPhilippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school wasfounding an AI startup...that he later sold to Apple! Learn how Philippe got bit by the advertising bug, how he uses data to build credibility with consumers, and why he advises his colleagues and clients to focus on 2 or 3 things, instead of "trying to boil the ocean."Plus, learn why Philippe thinks diversity and working with people you respect are two of the most powerful assets in building a team. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

30 MINMAR 19
Comments
Philippe Krakowsky: “If you say you’re going to do something, do something.”

Shazi Visram “Finding solutions— that’s just a part of my DNA.”

EThe way Shazi describes it, she had a magical childhood. Living in themotel her family owned and operated, she had no shortage of things to keep her busy-- from hanging out with cooks to watching new customers to adopting a pet duck. But how did someonewho always dreamed of being a painter end up founding Happy Baby, the number one organic baby food company in the world? Shazi and Bob discuss how her parents' drive and optimismled her to believe anything was possible; how she was able to pivot once she realized her grand idea wasn't in the right supermarket aisle; and why listening to your gut really matters when it comes to VCs. Plus, Bob gets a sneak preview of Shazi’s new company healthynest! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

43 MINMAR 12
Comments
Shazi Visram “Finding solutions— that’s just a part of my DNA.”

Rich Lennox: “I came from a culture where I saw big ideas transform businesses.”

EAs a kid, Macy's CMO Rich Lennox had two dreams: to be the next Chuck Yeager, or to be a veterinarian. But after a “bizarre series of accidents,” he took a different path: joining J. Walter Thompson before leading a series of incredible brands. Listen to Rich as he discusses why hypnotizing a focus group might be a good idea (spoiler: it helped him crack an entirely new diamond market for De Beers!); why he's been so effective at turnarounds at places like Zales("you have to be the type who runs towardsfires rather than away"), and what it means to be responsible for not only the Macy's brand, but also one of America's most beloved traditions: the Macy's Thanksgiving Day Parade. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

38 MINMAR 5
Comments
Rich Lennox: “I came from a culture where I saw big ideas transform businesses.”

Latest Episodes

Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

EIt's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good:from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, and howhe's harnessed teams and research to modernize legacy brands. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

43 MINJUL 2
Comments
Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

The Real Story of MTV: Founder’s Edition

EToday, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

55 MINJUN 25
Comments
The Real Story of MTV: Founder’s Edition

Marisa Thalberg: “Connect the dots that aren’t obvious”

EFrom Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit. [Interview recorded on May 19.] Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MINJUN 11
Comments
Marisa Thalberg: “Connect the dots that aren’t obvious”

Dave Cote: “I benefited from second chances. I always kept that in mind”

EFor anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing shaped his independent streak. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

42 MINMAY 28
Comments
Dave Cote: “I benefited from second chances. I always kept that in mind”

“Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

EIn this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches fromCommencement: ThePodcast, to share lessons for aspiringleaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these times. Plus, advice from Sienna Miller, Guy Raz and David Chang! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

33 MINMAY 21
Comments
“Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

EThough the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives likeVerizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? Andhow does he manage to exercise and spend time with family while doing his job? (Spoiler: it comes down to spreadsheets!)Listen to Bob and Hans as they discuss how handball shaped Hans' leadership, what having a family of police officers means for his worldview, and why he's championed 5G from the earliest stages. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

36 MINAPR 16
Comments
Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

Special Covid-19 Episode: "Market with humanity"

EThe world has changed a lot in the last week.We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance.Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from board member and former MTV CEO, Judy McGrath. And listen in as Bob chats with iHeart’s own CMO, Gayle Troberman, as she discusses"brand empathy" and the opportunity to build trust right now. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

18 MINMAR 26
Comments
Special Covid-19 Episode: "Market with humanity"

Philippe Krakowsky: “If you say you’re going to do something, do something.”

EIt's hard to imagine an exec with a more colorful background thanIPG's Chief Operating Officer and EVPPhilippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school wasfounding an AI startup...that he later sold to Apple! Learn how Philippe got bit by the advertising bug, how he uses data to build credibility with consumers, and why he advises his colleagues and clients to focus on 2 or 3 things, instead of "trying to boil the ocean."Plus, learn why Philippe thinks diversity and working with people you respect are two of the most powerful assets in building a team. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

30 MINMAR 19
Comments
Philippe Krakowsky: “If you say you’re going to do something, do something.”

Shazi Visram “Finding solutions— that’s just a part of my DNA.”

EThe way Shazi describes it, she had a magical childhood. Living in themotel her family owned and operated, she had no shortage of things to keep her busy-- from hanging out with cooks to watching new customers to adopting a pet duck. But how did someonewho always dreamed of being a painter end up founding Happy Baby, the number one organic baby food company in the world? Shazi and Bob discuss how her parents' drive and optimismled her to believe anything was possible; how she was able to pivot once she realized her grand idea wasn't in the right supermarket aisle; and why listening to your gut really matters when it comes to VCs. Plus, Bob gets a sneak preview of Shazi’s new company healthynest! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

43 MINMAR 12
Comments
Shazi Visram “Finding solutions— that’s just a part of my DNA.”

Rich Lennox: “I came from a culture where I saw big ideas transform businesses.”

EAs a kid, Macy's CMO Rich Lennox had two dreams: to be the next Chuck Yeager, or to be a veterinarian. But after a “bizarre series of accidents,” he took a different path: joining J. Walter Thompson before leading a series of incredible brands. Listen to Rich as he discusses why hypnotizing a focus group might be a good idea (spoiler: it helped him crack an entirely new diamond market for De Beers!); why he's been so effective at turnarounds at places like Zales("you have to be the type who runs towardsfires rather than away"), and what it means to be responsible for not only the Macy's brand, but also one of America's most beloved traditions: the Macy's Thanksgiving Day Parade. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

38 MINMAR 5
Comments
Rich Lennox: “I came from a culture where I saw big ideas transform businesses.”
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