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The CMO Podcast

Gallery Media Group Originals

22
Followers
81
Plays
The CMO Podcast

The CMO Podcast

Gallery Media Group Originals

22
Followers
81
Plays
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About Us

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Latest Episodes

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

51 MIN10 h ago
Comments
Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with,Vineet Mehrathe Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.

21 MIN2 d ago
Comments
Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MIN1 w ago
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MIN1 w ago
Comments
Linda Boff (GE) | Leadership During Crisis

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carterwas just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MIN2 w ago
Comments
Fiona Carter (AT&T) | Strength In Career Diversity

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMichelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

16 MIN2 w ago
Comments
Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Cannes Lions - Young Marketer Hot Shots

The Young Marketer Hot Shots panel is one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. Jim moderates this panel which consists of some of the most creative and up-and-coming marketers in the world.

77 MIN3 w ago
Comments
Cannes Lions - Young Marketer Hot Shots

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMatthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tellsJimhow his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

15 MIN3 w ago
Comments
Matthew Anderson (Roku) | Leadership During Crisis

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hallis the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Del...

62 MINJUN 17
Comments
Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On thisepisode of Leadership During Crisis we revisit Jim's conversation withJenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers. Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.com Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

11 MINJUN 15
Comments
Jenny Avallon Lewis (UBER) | Leadership During Crisis

Latest Episodes

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

51 MIN10 h ago
Comments
Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with,Vineet Mehrathe Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.

21 MIN2 d ago
Comments
Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MIN1 w ago
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MIN1 w ago
Comments
Linda Boff (GE) | Leadership During Crisis

Fiona Carter (AT&T) | Strength In Career Diversity

Fiona Carterwas just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

56 MIN2 w ago
Comments
Fiona Carter (AT&T) | Strength In Career Diversity

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMichelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

16 MIN2 w ago
Comments
Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Cannes Lions - Young Marketer Hot Shots

The Young Marketer Hot Shots panel is one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. Jim moderates this panel which consists of some of the most creative and up-and-coming marketers in the world.

77 MIN3 w ago
Comments
Cannes Lions - Young Marketer Hot Shots

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation withMatthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tellsJimhow his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

15 MIN3 w ago
Comments
Matthew Anderson (Roku) | Leadership During Crisis

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hallis the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Del...

62 MINJUN 17
Comments
Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On thisepisode of Leadership During Crisis we revisit Jim's conversation withJenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers. Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.com Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

11 MINJUN 15
Comments
Jenny Avallon Lewis (UBER) | Leadership During Crisis
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