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The eStore Coaching Podcast - Build. Market. Grow. | The 3 Pillars of an Online Business

Jason Chan: Ecommerce Entrepreneur & Strategist Ex

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The eStore Coaching Podcast - Build. Market. Grow. | The 3 Pillars of an Online Business

The eStore Coaching Podcast - Build. Market. Grow. | The 3 Pillars of an Online Business

Jason Chan: Ecommerce Entrepreneur & Strategist Ex

0
Followers
0
Plays
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About Us

Gets specific with ACTIONABLE advice on how to BUILD, MARKET and GROW your Ecommerce website from his 14 years of online experience and with other entrepreneurs who has done it themselves.

Latest Episodes

Everything you need to know about Incorporating your Ecommerce business

No one ever told me that you have to do all these things before you start your business... well you don't have to at first. Some people like to make a small investment, test their product with real customers and make some money to prove they have a viable business before incorporating. When you are ready, I outlined my COMPLETE dummy proof process on how I got started. Even though these links are specific to California (where I live now), the steps and process to which you go about incorporating are typically the same, but please note that your state might have a different terminology for the same thing. For example, some states call the Articles of Incorporation, the Certificate of Formation. Also, different state office can be called something different, ie Secretary of State, State Department of Taxation or Corporation Commission. Before I start, read my disclaimer below. Disclaimer: This material has been prepared for informational purposes only, and is not intended to provide, ...

27 MIN2017 AUG 22
Comments
Everything you need to know about Incorporating your Ecommerce business

Graphic T-shirt Startup Story of Vestige Brand

See how Mark DiMuzio help co-found Vestige by using his contacts in wholesale with about a dozen graphic t-shirt designs and start selling to retail shops like Nordstrom and Bloomingdales. Tweet this Listen to Mark DiMuzio as he shares his journey of realizing his graphic t-shirt apparel company, click to listen. Key Points Discussed: How Vestige Brand got started Why did Mark choose graphic t-shirts as his niche? How to get into retail stores? Which platform do they use? Sourcing T-shirts started in Los Angeles and then moved Colombia and China I love Mark's strategy on finding good screen printers (or any vendors for your market) If your product requires some sort of machine to produce or customize, call the manufacturer and see who they have sold to Visit the shops that havethose machines and pick the ones you want to work with Warehouse and wholesale fulfillment Ecommerce Resources Mentioned: Vestige Project tradeshow Chicago Collective tradeshow Shopify Mailchimp Klaviyo Sponso...

29 MIN2017 AUG 15
Comments
Graphic T-shirt Startup Story of Vestige Brand

Grow Hacks For The Next 30 Days (for your Ecommerce business)

Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. Check out these simple but valuable growth strategies for your Ecommerce business. If you're stuck or simply out of ideas to grow your online business, take a listen and try one of these now. Tweet thisSujan Patel shares his Ecommercegrowth hacks togrow your online business, click to listen. Key Points Discussed: What is one of themost common problems that Ecommercebusiness are doing In the next 30 days, what can you do to grow your businessLet's be realistic, you cannot optimize and rewrite all your product descriptions. Selecting your main products and rewritethose instead. Take your own product pictures if you sell the same thi...

36 MIN2017 AUG 9
Comments
Grow Hacks For The Next 30 Days (for your Ecommerce business)

Facebook and Email Marketing Not Working for YOU? Try this...

Listen to our guest, Shaun Buck as he talks about why this method is the single easiest and most effective way to increase retention rates, increase referrals and instantly build long-lasting relationships with your clients. Tweet thisShaun Buck shares his incredible offline strategy to using newsletters and direct mail, click to listen. Who newsletter is good for? What type of online retailers are sending newsletters Which industries does this work for? High ticket or product value and frequent repeat visits, ie pet grooming or grocery stores Types of offline marketing, ie when to use postcards, catalogs, subscriptions ... for retail and Ecommercestores Direct mailvs. Email response, average American receives about 160 emails a day and on average, each household receives about 4 pieces of mail a day. How to sell through direct mail Follow up with an email and offer with post card for warm leads. For cold leads, re-engage with another product related to the subject to get users back...

33 MIN2017 JUL 18
Comments
Facebook and Email Marketing Not Working for YOU? Try this...

Creating a Smart Passive Income with Pat Flynn

Pat, if you can pick only one business model, knowing everything you know today to move forward with for the rest of your entrepreneur life, WHAT WOULD IT BE? Listen to what Pat says here... Tweet this#patflynn on starting a passive income today. Click to listen http://podcast.estorecoaching.com/48 #ecommerce Key Points Discussed: His experience at the Marketing Impact Academy conference (hosted by Chalene Johnson). How he created the Power Up Podcast course in 2.5 weeks for MIA. Perfection stops people in their tracks. Creating an Online Course When we're creating an online course, we're faced with a daunting task of delivering a high-value course with lots of modules, videos, and downloads. Start with an online class that has enough information that will allow your members to get started with. Launch with a small number of beta members using the "create as you go" technique to providevaluable content only. A small audience will allow for a more intimate community when you first la...

35 MIN2017 JUL 5
Comments
Creating a Smart Passive Income with Pat Flynn

047 How to Hit Amazon's Bestseller List (on your first try)

Laura Petersen has taken lessons learned from a successful tutoring and test prep company to grow her businesses in a new passion: podcasting. [And an old one too: writing!] With Podtent Marketing, she helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. (PodtentMarketing.com) She is the Executive Producer ofBrandon T. Adams’ podcast Live to Grind, an award-winning, twice-weekly podcast for entrepreneurs. And his business partner in Accelerant Media Group that contains the Live to Grind brand under its umbrella as well as full-service branding, crowdfunding, and marketing for elite clients. Her own podcast is called Copy That Pops and her #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy is available on Amazon (CopyThatPops.com/book). She created an effective course to help solopreneurs and entrepreneurs with small teams to earn the “#1...

34 MIN2017 JUN 20
Comments
047 How to Hit Amazon's Bestseller List (on your first try)

046 Simple (and Effective) Way to Grow Your Email List with Ben Sailer

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he's not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house. Tweet thisBen Sailer shares the incredible Content Strategy thathelpedCoschedulebuild 180K. Click to listen. Download Ben Sailers's Social Media Calendar Template, Social Content Strategy Deck Template, and an infographic on the best times to post on social media. Key Points Discussed: Content Creation Strategy for Solopreneurs As a single operating entrepreneur, you wear many hats and managing your time is always a challenge. Here's a simple process of you follow. Here's a simple process of you follow. Step 1 Many times were under the impression that we must deliver long 4,000 to 5,000 word blog post that can take days to write and deliver. Instead of taking a deep dive, write 1,000 word po...

37 MIN2017 JUN 13
Comments
046 Simple (and Effective) Way to Grow Your Email List with Ben Sailer

045 Mastering LinkedIn Advertising with AJ Wilcox

After AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014 and today's he shares his LinkedIn strategies so that you can get started! Tweet this AJ Wilcox shares his incredible LinkedIn advertising strategy on eStoreCoaching podcast today! Click to listen. Download AJ's Mastering LinkedIn Advertising here Key Points Discussed: Difference between LinkedIn vs. other social media ads? Expect to spend $6 to $8 per click, great for larger deals or sales of approximately $15,000, making this great of SaaS and consulting services. B2B on Facebook, expect to spend about $0.80 to $1.00 per click. Split testing between Linkedin vs Facebook on the same ads Better conversion (8-30%) on Linkedin, higher cost Lower conversion (5-15%) on Facebook, lower cost How do you actually set up an account, do use your personal ac...

33 MIN2017 JUN 7
Comments
045 Mastering LinkedIn Advertising with AJ Wilcox

044 Creating a Membership Site with Michale Laluna from Crownprints Club

Checkout today's episode to see how Michael Laluna transformed his fathers business on selling imprinted apparel to a membership website, http://www.crownprintsclub.com/ If you're interested in setting your online store in 30 days, sign up here atwww.estorecoaching.com/build Today's sponsor is3dcartandConvertkit, both with free 30 day trial.

27 MIN2016 SEP 21
Comments
044 Creating a Membership Site with Michale Laluna from Crownprints Club

043 Email Deliverability with Lead Post Master of Ontraport, Brendan Dubbles

The art of writing engaging email is no longer a "simple" task that you can just check off. It involves planning out your campaign sequence, writing out themessage specific to your segment, delivering your email and following up. Today on the show, we have Brendan Dubbles from Ontraport to talk to us about everything we need to know about getting our emails delivered to the inbox of our customers or prospects. You work hard on setting it up, listen to how we can increase the chancesit delivered. In this show, we talk about:What deliverability is?Why it matters & the cost of ignorance**The different types of issues inbox v spam box v promotions folder v blocked out rightHow anyone can tell if they have a problem (most don't know)Fixing an issueSetting up systems so that the issue never returnsThe outlook of deliverability for the next 5 years and the impact it will have on anyone selling onlineDiversifying communication methods here - the importance of email, SMS, and social in a coh...

42 MIN2016 SEP 7
Comments
043 Email Deliverability with Lead Post Master of Ontraport, Brendan Dubbles

Latest Episodes

Everything you need to know about Incorporating your Ecommerce business

No one ever told me that you have to do all these things before you start your business... well you don't have to at first. Some people like to make a small investment, test their product with real customers and make some money to prove they have a viable business before incorporating. When you are ready, I outlined my COMPLETE dummy proof process on how I got started. Even though these links are specific to California (where I live now), the steps and process to which you go about incorporating are typically the same, but please note that your state might have a different terminology for the same thing. For example, some states call the Articles of Incorporation, the Certificate of Formation. Also, different state office can be called something different, ie Secretary of State, State Department of Taxation or Corporation Commission. Before I start, read my disclaimer below. Disclaimer: This material has been prepared for informational purposes only, and is not intended to provide, ...

27 MIN2017 AUG 22
Comments
Everything you need to know about Incorporating your Ecommerce business

Graphic T-shirt Startup Story of Vestige Brand

See how Mark DiMuzio help co-found Vestige by using his contacts in wholesale with about a dozen graphic t-shirt designs and start selling to retail shops like Nordstrom and Bloomingdales. Tweet this Listen to Mark DiMuzio as he shares his journey of realizing his graphic t-shirt apparel company, click to listen. Key Points Discussed: How Vestige Brand got started Why did Mark choose graphic t-shirts as his niche? How to get into retail stores? Which platform do they use? Sourcing T-shirts started in Los Angeles and then moved Colombia and China I love Mark's strategy on finding good screen printers (or any vendors for your market) If your product requires some sort of machine to produce or customize, call the manufacturer and see who they have sold to Visit the shops that havethose machines and pick the ones you want to work with Warehouse and wholesale fulfillment Ecommerce Resources Mentioned: Vestige Project tradeshow Chicago Collective tradeshow Shopify Mailchimp Klaviyo Sponso...

29 MIN2017 AUG 15
Comments
Graphic T-shirt Startup Story of Vestige Brand

Grow Hacks For The Next 30 Days (for your Ecommerce business)

Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. Check out these simple but valuable growth strategies for your Ecommerce business. If you're stuck or simply out of ideas to grow your online business, take a listen and try one of these now. Tweet thisSujan Patel shares his Ecommercegrowth hacks togrow your online business, click to listen. Key Points Discussed: What is one of themost common problems that Ecommercebusiness are doing In the next 30 days, what can you do to grow your businessLet's be realistic, you cannot optimize and rewrite all your product descriptions. Selecting your main products and rewritethose instead. Take your own product pictures if you sell the same thi...

36 MIN2017 AUG 9
Comments
Grow Hacks For The Next 30 Days (for your Ecommerce business)

Facebook and Email Marketing Not Working for YOU? Try this...

Listen to our guest, Shaun Buck as he talks about why this method is the single easiest and most effective way to increase retention rates, increase referrals and instantly build long-lasting relationships with your clients. Tweet thisShaun Buck shares his incredible offline strategy to using newsletters and direct mail, click to listen. Who newsletter is good for? What type of online retailers are sending newsletters Which industries does this work for? High ticket or product value and frequent repeat visits, ie pet grooming or grocery stores Types of offline marketing, ie when to use postcards, catalogs, subscriptions ... for retail and Ecommercestores Direct mailvs. Email response, average American receives about 160 emails a day and on average, each household receives about 4 pieces of mail a day. How to sell through direct mail Follow up with an email and offer with post card for warm leads. For cold leads, re-engage with another product related to the subject to get users back...

33 MIN2017 JUL 18
Comments
Facebook and Email Marketing Not Working for YOU? Try this...

Creating a Smart Passive Income with Pat Flynn

Pat, if you can pick only one business model, knowing everything you know today to move forward with for the rest of your entrepreneur life, WHAT WOULD IT BE? Listen to what Pat says here... Tweet this#patflynn on starting a passive income today. Click to listen http://podcast.estorecoaching.com/48 #ecommerce Key Points Discussed: His experience at the Marketing Impact Academy conference (hosted by Chalene Johnson). How he created the Power Up Podcast course in 2.5 weeks for MIA. Perfection stops people in their tracks. Creating an Online Course When we're creating an online course, we're faced with a daunting task of delivering a high-value course with lots of modules, videos, and downloads. Start with an online class that has enough information that will allow your members to get started with. Launch with a small number of beta members using the "create as you go" technique to providevaluable content only. A small audience will allow for a more intimate community when you first la...

35 MIN2017 JUL 5
Comments
Creating a Smart Passive Income with Pat Flynn

047 How to Hit Amazon's Bestseller List (on your first try)

Laura Petersen has taken lessons learned from a successful tutoring and test prep company to grow her businesses in a new passion: podcasting. [And an old one too: writing!] With Podtent Marketing, she helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. (PodtentMarketing.com) She is the Executive Producer ofBrandon T. Adams’ podcast Live to Grind, an award-winning, twice-weekly podcast for entrepreneurs. And his business partner in Accelerant Media Group that contains the Live to Grind brand under its umbrella as well as full-service branding, crowdfunding, and marketing for elite clients. Her own podcast is called Copy That Pops and her #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy is available on Amazon (CopyThatPops.com/book). She created an effective course to help solopreneurs and entrepreneurs with small teams to earn the “#1...

34 MIN2017 JUN 20
Comments
047 How to Hit Amazon's Bestseller List (on your first try)

046 Simple (and Effective) Way to Grow Your Email List with Ben Sailer

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he's not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house. Tweet thisBen Sailer shares the incredible Content Strategy thathelpedCoschedulebuild 180K. Click to listen. Download Ben Sailers's Social Media Calendar Template, Social Content Strategy Deck Template, and an infographic on the best times to post on social media. Key Points Discussed: Content Creation Strategy for Solopreneurs As a single operating entrepreneur, you wear many hats and managing your time is always a challenge. Here's a simple process of you follow. Here's a simple process of you follow. Step 1 Many times were under the impression that we must deliver long 4,000 to 5,000 word blog post that can take days to write and deliver. Instead of taking a deep dive, write 1,000 word po...

37 MIN2017 JUN 13
Comments
046 Simple (and Effective) Way to Grow Your Email List with Ben Sailer

045 Mastering LinkedIn Advertising with AJ Wilcox

After AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014 and today's he shares his LinkedIn strategies so that you can get started! Tweet this AJ Wilcox shares his incredible LinkedIn advertising strategy on eStoreCoaching podcast today! Click to listen. Download AJ's Mastering LinkedIn Advertising here Key Points Discussed: Difference between LinkedIn vs. other social media ads? Expect to spend $6 to $8 per click, great for larger deals or sales of approximately $15,000, making this great of SaaS and consulting services. B2B on Facebook, expect to spend about $0.80 to $1.00 per click. Split testing between Linkedin vs Facebook on the same ads Better conversion (8-30%) on Linkedin, higher cost Lower conversion (5-15%) on Facebook, lower cost How do you actually set up an account, do use your personal ac...

33 MIN2017 JUN 7
Comments
045 Mastering LinkedIn Advertising with AJ Wilcox

044 Creating a Membership Site with Michale Laluna from Crownprints Club

Checkout today's episode to see how Michael Laluna transformed his fathers business on selling imprinted apparel to a membership website, http://www.crownprintsclub.com/ If you're interested in setting your online store in 30 days, sign up here atwww.estorecoaching.com/build Today's sponsor is3dcartandConvertkit, both with free 30 day trial.

27 MIN2016 SEP 21
Comments
044 Creating a Membership Site with Michale Laluna from Crownprints Club

043 Email Deliverability with Lead Post Master of Ontraport, Brendan Dubbles

The art of writing engaging email is no longer a "simple" task that you can just check off. It involves planning out your campaign sequence, writing out themessage specific to your segment, delivering your email and following up. Today on the show, we have Brendan Dubbles from Ontraport to talk to us about everything we need to know about getting our emails delivered to the inbox of our customers or prospects. You work hard on setting it up, listen to how we can increase the chancesit delivered. In this show, we talk about:What deliverability is?Why it matters & the cost of ignorance**The different types of issues inbox v spam box v promotions folder v blocked out rightHow anyone can tell if they have a problem (most don't know)Fixing an issueSetting up systems so that the issue never returnsThe outlook of deliverability for the next 5 years and the impact it will have on anyone selling onlineDiversifying communication methods here - the importance of email, SMS, and social in a coh...

42 MIN2016 SEP 7
Comments
043 Email Deliverability with Lead Post Master of Ontraport, Brendan Dubbles
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