title

The Site Shed

Matt Jones - Trade based business enthusiast

1
Followers
9
Plays
The Site Shed

The Site Shed

Matt Jones - Trade based business enthusiast

1
Followers
9
Plays
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About Us

The Site Shed is a podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs. The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.

Latest Episodes

TSS 239 - Are you Building your Asset? Matt and Jon Dale have a Discussion

Guest: Jon Dale from Small Fish Business Coaching Running a business is not a simple one-step process. It has many aspects you should learn about, especially when you’re aiming for success. The beauty in it is that every business owner can come up with their own strategy. Today’s episode is a fantastic discussion about how trade businesses can approach the topic of building assets, using automation, and re-engaging with their customers. The continuous exchange of brilliant ideas and opinions here is something you wouldn’t want to miss. Do you want to stand out from the competition? Do you want to hear from different perspectives? Tune in now and learn how to grow your business. For more episodes with our special guest, Jon Dale, be sure to check these links out: TSS 204 – Why having decent margins is important – [LINK] TSS 205 – How to sell your value and maintain a solid sales process – [LINK] TSS 206 – Resisting the ‘Discount Pressure’ – [LINK] About this 'Podcast with Jon Dale’ Podcast Highlights: 05:00 – Three different types of trade businesses 07:06 – Relationship marketing 14:05 – How email marketing and good content works 21:18 – Increasing the customers’ lifetime value 25:27 – Keeping control of your assets 33:35 – Why people invest in marketing 36:25 – Building an asset for your business 43:43 – Nurturing relationships 58:27 – Creating useful content and changing your perspective 1:07:15 – Proper Data collection and reporting This episode shares an interesting discussion between two different views about automated marketing. We provide the breakdown of effective email marketing, customer re-engagement, and creating a secure database. With this, I hope you’ll be able to apply this practical knowledge to your business. About Jon Dale Jon Dale is an experienced business coach from Small Fish Business Coaching. With more than ten years under his belt, he guides business owners and builders on creating, growing, and scaling a profitable business. You can reach Jon through theirwebsiteorLinkedIn. If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

76 MIN1 w ago
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TSS 239 - Are you Building your Asset? Matt and Jon Dale have a Discussion

TSS 238 - Navigating the Coronavirus as a Small Business - Expert Panel Discussion

Resource Links: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Your HR Team website (http://yourhrteam.com.au/) Tradiematepro website (https://www.tradiematepro.com.au/) The Contracts Lawyer website (https://www.thecontractslawyer.com.au/) Hall Chadwick website (https://hallchadwick.com.au/) With the current coronavirus pandemic spreading across the globe, business owners are dealing with a lot of apprehension and fear. We don’t really know what’s going to happen in the future and what will be the full impact to our businesses. But that isn’t a reason to let panic set in. In this special episode, we have an expert panel here to help mitigate some of the fear business owners have. We go through several topics involving HR, accounting, and the law to help people know what they can do in order to make the situation better. If you’re a small business owner confused on how to operate during this crisis, then don’t let this opportunity pass and tune in. What’s Discussed In This Episode: Being clear and understanding government requirements [06:29] Positive things to come out of this crisis [10:34] Advice for keeping calm [11:26] Possible shutdown of offices and employment concerns [14:04] Australian government stimulus package, incentives, and cash rebates [16:46] Welfare extensions and payroll tax deferral [24:51] The impact on business operations and the shift in marketing and communications [27:36] Things to be aware of about existing contracts [32:30] The opportunity to implement efficiencies and processes [40:16] Changes in accountability and project management [45:46] About Our Guests: Stephen Luxmoore is from Your HR Team. He has been consulting in HR for 20 years and has spent 8 years consulting for private businesses. Travis Reading is the co-founder of Tradiematepro, which provides coaching and advice to Australian tradie business owners. Helen Kay is a contracts lawyer from The Contracts Lawyer. Bill Petrovski is a partner at Hall Chadwick, an accounting firm. If you have other questions, you can hit us up at our Facebook group. Don’t forget, every Friday we’ll be answering your questions through a webinar. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

59 MIN1 w ago
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TSS 238 - Navigating the Coronavirus as a Small Business - Expert Panel Discussion

TSS 236 - Playing The Long Game with Membership Programs

Resource Links: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parker Williams’ podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Visit Parker’s Kurry.io website (https://app.kurry.io/login) Download Tradie Web Guys’ free ebook The 12 Elements To A Great Website (https://www.tradiewebguys.com.au/) To have a successful membership program depends on your ability to market it to your customers. As a business owner, you need to get out of the mindset of being a builder into the mindset of being an educator. You’re here to give people solutions to their programs. So take a page from the time you were learning the trade and give them the right content to fit their needs. Marketing might look like a daunting task, but if you want to play the long game, you have to do it. Thankfully, we have an expert here to give us some tips. In Part 3 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams comes back and shares with us how to market membership programs and service agreements to ensure the longevity of your organization. If you’re a former tradesman, now business owner who wants to run a successful membership program, then this episode is perfect for you. What’s Discussed In This Episode: Marketing your service agreements to past, present, future customers [03:57] The three parts to marketing: the lead magnet, tripwire, and membership program [11:51] Why some programs fail [20:00] The process for training your people to sell service agreements [21:44] Should you have separate sales reps and service technicians [24:29] The importance of simplicity [29:13] How to price membership programs [35:57] Using technology to simplify the process [38:06] About Our Guest: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

47 MIN2 w ago
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TSS 236 - Playing The Long Game with Membership Programs

TSS 236 - Selling Your Membership Programs

It’s awesome to have service agreements set up for your business. This lets you enjoy a recurring income stream with clients that you’ve done business within the past. Regardless of how good your service agreement plans are the challenge can be selling membership programs to your previous clients. In Part 2 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams shares with us his insights on what we need to know to be able to properly and successfully sell your membership as a trade businesses If you are someone who wants to start pushing through with membership programs and service agreements then this episode is perfect for you. . Resources: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parker Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Visit Parker’s Kurry.io website (https://app.kurry.io/login) What’s Discussed In This Episode: Believe [05:25] How can we overcome objections? [07:58] How can I sell this to the guys whose home I’ve just finished building? [09:38] How do I start to introduce to my clients the concept of a membership program? [18:00] What are the common objections that you can potentially encounter? [20:21] Where do “discounts” come in? [21:32] Why providing value works all the time [24:46] How to sell membership programs in a deliverable business perspective [34:45] About our Guest: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in!

36 MIN3 w ago
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TSS 236 - Selling Your Membership Programs

TSS 235 - The Three Types of Membership Programs for Trade Businesses

It is good to have a recurring income as it gives your business added security, and you can use the cash flow to plan ahead. The challenge is how to start putting it into place. This is where having a membership program comes in. In Part 1 of our series ‘Building a recurring income model into your trade business with memberships’, Parker Williams and I discuss the three different types of membership programmes that work well for trade businesses. If you are someone who wants to start a membership program or just want to know if it’s something you could implement in your business, then this episode is for you. Resources: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parket Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Here’s the link to Parker Williams Kurry.io website (https://app.kurry.io/login) What’s Discussed In This Episode: How did Parker start with membership programs? [05:02] Who should pay attention to this? [10:26] What are the advantages of a membership program? [12:02] What is a membership program? [15:44] What should a discount plan look like? [20:21] How do you re-engage people? [24:12] About our Guest:: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in!

32 MINMAR 4
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TSS 235 - The Three Types of Membership Programs for Trade Businesses

TSS 234 - Celebrity Tradies Dan and Dani from The Block

Joining Matt Jones in this podcast are Dani Wales and Dan Reilly from the television show, The Block, Dani and Dan shares with us their entrepreneurial journey on and off the camera. They talk about their wins and challenges and what they’ve done to keep their boat afloat. From the hiring process up until hiring professional photographers, Dani and Dan gave out all their tips and tricks that lead them to their success. If you’re just starting out with your business or maybe just want to learn more about creating great content, this podcast is for you. What’s discussed in this episode: What is The Red Door Project by Dan and Dani? How The Block inspired Dan. Why is it important to create relevant content? How Dan started in the trade industry. Dani’s experience in the finance realm. How Dan and Dani started in The Block. The importance of checklists in the business and how to make them. Dan and Dani’s hiring process. How finding someone who fits the cultural mould is important w...

70 MINFEB 26
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TSS 234 - Celebrity Tradies Dan and Dani from The Block

TSS 233 - Everything You Need to Know About Insurance, Panel Discussion

Part Three – Everything You Need to Know About Insurance Panel Discussion Series: Everything You Need to Know About Insurance Guest: Dan Blatch of IMFG and Jeremy Andison of Intertrade Insurance Solutions With so many options and types of insurance policies, it can be challenging to identify what is relevant for your situation. It can feel overwhelming if you’re not adequately informed when it comes to insurance-related policies and differences. Drawing a close to the ‘Everything You Need to Know About Insurance’ series, today’s episode will be a panel discussion, and we’re back with insurance specialists Dan Blatch and Jeremy Andison. In this episode, we will help you understand the differences and crossovers with the insurance policies we discussed in the first two episodes. We’ll also talk about the dynamics and relationships between different insurance coverages, insurers, and policies. As tradies, we often overlook the importance of insurance, and I am sure this series is relevant for everyone in the industry. Don’t miss out and tune in to this jam-packed episode! For other stories on insurance and compensation, check out these episodes: TSS051 – What Is OH&S? – [LINK] TSS157 – Spending Your Money Wisely – [LINK] TSS165 – Moving Forward After An Incident – [LINK] About this podcast, ‘Everything You Need to Know About Insurance Panel Discussion’ Podcast Highlights: 08:17 – The value of having a specialist to help lay the minefield on claims 15:14 – Conditions and exclusions that apply depending on the insurance coverage 17:39 – The natural filter point 21:34 – Where is the starting point in getting the right insurance? 22:41 – What are the things you could do in advance before taking the insurance policy? 29:11 – Building an insurance package and tailoring it to best suit a client’s situation 32:24 – Always provide a record of what might be stolen or damaged 34:40 – Why should you talk to an insurance broker? 34:56 – What is a quality contract? Here’s a quick recap of this series: first, we discussed the importance of life insurance and income protection. Then in the second episode, we talked about the general side of insurance concerning your workers’ compensation. Finally, in this panel discussion, we tackled a few of the crossovers in those policies. Today, we tackled some of the crossovers that might get mixed up when communicating between different insurance brokers. It also explains the importance of having brokers, especially with something as complex as insurance. Some avoid them because of the costs, but with brokers, you’re getting the right help and the coverage you need. This episode wraps up our comprehensive insurance series. We tried our best to cover all angles of insurance in this series. If there’s something we missed or if you need clarifications, head over to our Facebook community, and we’ll try our best to answer those questions for you. I hope that the insights you gained from this series will be of great help for yourself, your business, as well as your family. About Our Guests Dan Blatch is the director of IMFG. Dan is a specialist risk insurance adviser who is an expert in providing advice to individuals and business owners on matters of cash flow and asset protection. In his 12 years of experience, he has managed more than 6M AUD in claims, having worked at insurers such as QBE Group and AXA Australia. Jeremy Andison is the director account manager of Intertrade Insurance Solutions. With over 150 years of combined experience, the brokerage assists their clients with the claims they have with their insurance company. You can reach and connect with Dan on LinkedIn. You can contact Jeremy directly at jeremya@wgib.com.au. If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

41 MINFEB 18
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TSS 233 - Everything You Need to Know About Insurance, Panel Discussion

TSS 232 - Insurance Policies for Tradies: What You Need to Have

Part Two – Insurance Policies Tradies Need to Have Series: Everything You Need to Know About Insurance Guest: Jeremy Andison of Intertrade Insurance Solutions Let’s talk about insurance and trades paperwork: many of us think that we have the right policies. But in reality, we don’t. Insurance is critical not only in protecting your life and physical self but also in guarding your business. Life insurance and income protection insurance tend to get overlooked because they sound quite boring. In this podcast, we want to make sure that business owners learn how to protect themselves if something unfortunate does happen. Today, Jeremy Andison of Intertrade Insurance Solutions joins us this episode. As insurance brokers, Intertrade Insurance Solutions advocates for their clients to obtain the right insurance. If a customer needs to watch a claim, the team is there to help. Jeremy will cover things like motor, public liability, tool, and general property insurance for business owners. For other stories on protecting yourself and your business, check out our Keeping Safety Simple Series TSS163 – Keeping Safety Simple Series Part 1: Getting the right safety systems in place – [LINK] TSS164 – Keeping Safety Simple Series Part 1: Responding to incidents correctly – [LINK] TSS165 – Keeping Safety Simple Series Part 3: Moving Forward After An Incident — [LINK] About This Podcast, ‘Insurance Policies for Tradies’ Podcast Highlights 5:22 – Why talking to a broker is better than jumping online and finding the first available insurance company 5:58 – Reviewing and updating your insurance regularly 6:57 – Things that typically need to be updated 8:22 – What public utility covers and why the insurance must be in the right name 9:36 – What happens if the insurer does not know about the motor accessories and attachments 10:34 – General property or tools insurance vs. motor vehicle insurance 14:53 – What you need to consider in a motor vehicle insurance 15:48 – Getting more value for your money 19:34 – Other matters that public liability covers 24:08 – Why the client needs to know what the conditions are on their policies In this episode, we learn that Insurance brokers need to have a very detailed understanding of the client. No two clients are the same. They may have the same business and occupation, but the way they do things is very different from one another. One insurance company may seem to have the best policy, but its conditions may not apply to your business. Business owners, like ordinary people dealing with life insurance, tend to overlook the policies, conditions, and inclusions of an insurance plan. Jeremy walked us through the mishaps some of their clients have experienced, ranging from physical injury and surgery to contractor claims and even something as simple as vehicle accessories claims. Not quite the experience you would want to have if you keep on taking insurance policies for granted. About Our Guest Jeremy Andison is the director account manager of Intertrade Insurance Solutions. With over 150 years of combined experience, the brokerage assists their clients with the claims they have with their insurance company. You can contact Jeremy directly at jeremya@wgib.com.au. If you enjoyed and learned from this episode, share it with your friends and leave us a review! Google Facebook iTunes – Apple Stitcher – Android

42 MINFEB 12
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TSS 232 - Insurance Policies for Tradies: What You Need to Have

TSS 231 - Safeguarding You and Your Family's Future

Series: Everything You Need to Know About Insurance Guest: Dan Blatch, director of IMFG We cannot foresee when and what accidents and illnesses will happen to us, as well as our families. Although these situations may be out of our control, there is a way we can prepare for these and protect ourselves from their consequences. And that is through investing in insurance policies. This is the first episode of the 'Everything You Need to Know About Insurance' series. Today, we'll cover topics such as business-related insurance and how you can create incentives around it to help retain staff. We also talk about family and life insurance, as well as income protection policies. Tune in to the show to know more about the specifics of investing in insurance and which ones you can get. For other safety and insurance stories, check out these episodes: TSS051 – What Is OH&S? – [LINK] TSS165 – Moving Forward After An Incident– [LINK] TSS219 – Responding To Incidents Correctly – [LINK] About this podcast, 'Safeguarding You and Your Family's Future.' Podcast Highlights: 06:45 – Occupational therapist turned insurance specialist 08:24 – Insurance advising 10:22 – Why is knowledge about insurance necessary? 12:30 – Income protection policy 19:04 – Factors that contribute to premiums and the type of policies 24:14 – What insurance should families sign up for? 26:43 – It is essential to have regular reviews to ensure that the plan continues to suit your situation. 27:50 – Death insurance policy 29:18 – Trauma or critical illness insurance coverage 33:19 – Three ownership structures of income protection policy 39:04 – Business expenses policy 41:58 – What is quality insurance? 46:37 – Group insurance 49:09 – Policies without underwriting and Statement of Advice (SOA) 50:03 – Employee benefit and incentives We covered different insurance policies and income protection policies in this episode. I hope you can use what you learned to invest in insurance policies that can safeguard your future. In the next episode, we'll be back with Jeremy Anderson to talk about insurance that's relevant to tradespeople aside from injury and debt income protection. These include topics such as tool insurance, public liability, and worker's compensation, among others. We've got everything insurance-related covered in this series, so subscribe now and look out for the coming episodes! About Our Guest Dan Blatch is the director of IMFG. Dan is a specialist risk insurance adviser who is an expert in providing advice to individuals and business owners on matters of cash flow and asset protection. In his 12 years of experience, he has managed more than 6M AUD in claims, having worked at insurers such as QBE Group and AXA Australia. He has also assisted with risk management in small to medium enterprises, developed market-leading products, and managed claims. Visit IMFG's website for your insurance concerns. You can also reach and connect with Dan on LinkedIn. Join the conversation in our Facebook group! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

58 MINFEB 5
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TSS 231 - Safeguarding You and Your Family's Future

TSS 230 - How to Become a National Award-Winning Trade Business

How to Become a National Award-Winning Trade Business Guest: Tom Martin, director of Water Tight Canberra It’s not uncommon to have a polarised vision of what your business is and the potential it has. It might feel daunting to be up against other businesses in your niche. However, there is always a chance of coming out on top. So how can you, as a tradesperson, become an award-winning business? In this episode, we’re talking with Tom Martin of Water Tight Canberra, which won the ‘Small and Succeeding’ category of the 2019 ACT Telstra Business Awards. Today, we’ll cover the right mindset and foundation behind this win. We’ll also talk about the role of education and being agile in business and how building to scale looks like. If you want to know what it's like to be a national award-winning trade business, then this episode is for you. Don't miss this episode and tune in as we guide you towards that path. For other stories of success, check these podcast episodes: TSS191 – Become A Home Service Millionaire – [LINK] TSS219 – Zero to a Million in Four Years – [LINK] TSS223 – From 2 Staff to 300 in 9 Years – [LINK] About this podcast, ‘How to Become a National Award-Winning Trade Business’ Podcast Highlights: 08:56 – Beginnings in the industry—the apprenticeship model 14:29 – Specializing in maintenance as opposed to the construction mode 16:16 – Education is the key 19:06 – The importance of getting online reviews 23:43 – Starting and managing a business 26:19 – The influence of networking groups to your personal development 29:50 – Creating systems and policies for a more organized job and better-managed staff and teams 38:02 – Winning the Small Business Award in the Telstra Business Awards 46:33 – Finding and retaining staff This episode highlighted the role of systems and tools in managing teams in businesses. He also talked about networking groups and online reviews. Having these two is vital to know how and where you will steer your business. Tom also gave us a rundown of the importance of education and apprenticeships. These play an essential role in building an entrepreneurial mindset early on. Finally, he shared the aftermath of winning a national award in the industry and how it has helped them in their vision. About Our Guest Tom Martin is a licensed Canberra plumber and is the founder and director of Water Tight Canberra. Water Tight Canberra offers reliable plumbing, draining, and gasfitting services. In 2019, Water Tight Canberra won in the Small & Succeeding category of Telstra Business Awards for their commitment to social and environmentally conscious practices. The company's strongest points are their re-engineering of the plumbing industry and their approach to business and customer service. Check out Virtual Trade Assistant and Water Tight Canberra’s website. You can also reach Tom directly at tom@watertightcanberra.com.au. If you enjoyed this podcast, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

52 MINJAN 28
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TSS 230 - How to Become a National Award-Winning Trade Business

Latest Episodes

TSS 239 - Are you Building your Asset? Matt and Jon Dale have a Discussion

Guest: Jon Dale from Small Fish Business Coaching Running a business is not a simple one-step process. It has many aspects you should learn about, especially when you’re aiming for success. The beauty in it is that every business owner can come up with their own strategy. Today’s episode is a fantastic discussion about how trade businesses can approach the topic of building assets, using automation, and re-engaging with their customers. The continuous exchange of brilliant ideas and opinions here is something you wouldn’t want to miss. Do you want to stand out from the competition? Do you want to hear from different perspectives? Tune in now and learn how to grow your business. For more episodes with our special guest, Jon Dale, be sure to check these links out: TSS 204 – Why having decent margins is important – [LINK] TSS 205 – How to sell your value and maintain a solid sales process – [LINK] TSS 206 – Resisting the ‘Discount Pressure’ – [LINK] About this 'Podcast with Jon Dale’ Podcast Highlights: 05:00 – Three different types of trade businesses 07:06 – Relationship marketing 14:05 – How email marketing and good content works 21:18 – Increasing the customers’ lifetime value 25:27 – Keeping control of your assets 33:35 – Why people invest in marketing 36:25 – Building an asset for your business 43:43 – Nurturing relationships 58:27 – Creating useful content and changing your perspective 1:07:15 – Proper Data collection and reporting This episode shares an interesting discussion between two different views about automated marketing. We provide the breakdown of effective email marketing, customer re-engagement, and creating a secure database. With this, I hope you’ll be able to apply this practical knowledge to your business. About Jon Dale Jon Dale is an experienced business coach from Small Fish Business Coaching. With more than ten years under his belt, he guides business owners and builders on creating, growing, and scaling a profitable business. You can reach Jon through theirwebsiteorLinkedIn. If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

76 MIN1 w ago
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TSS 239 - Are you Building your Asset? Matt and Jon Dale have a Discussion

TSS 238 - Navigating the Coronavirus as a Small Business - Expert Panel Discussion

Resource Links: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Your HR Team website (http://yourhrteam.com.au/) Tradiematepro website (https://www.tradiematepro.com.au/) The Contracts Lawyer website (https://www.thecontractslawyer.com.au/) Hall Chadwick website (https://hallchadwick.com.au/) With the current coronavirus pandemic spreading across the globe, business owners are dealing with a lot of apprehension and fear. We don’t really know what’s going to happen in the future and what will be the full impact to our businesses. But that isn’t a reason to let panic set in. In this special episode, we have an expert panel here to help mitigate some of the fear business owners have. We go through several topics involving HR, accounting, and the law to help people know what they can do in order to make the situation better. If you’re a small business owner confused on how to operate during this crisis, then don’t let this opportunity pass and tune in. What’s Discussed In This Episode: Being clear and understanding government requirements [06:29] Positive things to come out of this crisis [10:34] Advice for keeping calm [11:26] Possible shutdown of offices and employment concerns [14:04] Australian government stimulus package, incentives, and cash rebates [16:46] Welfare extensions and payroll tax deferral [24:51] The impact on business operations and the shift in marketing and communications [27:36] Things to be aware of about existing contracts [32:30] The opportunity to implement efficiencies and processes [40:16] Changes in accountability and project management [45:46] About Our Guests: Stephen Luxmoore is from Your HR Team. He has been consulting in HR for 20 years and has spent 8 years consulting for private businesses. Travis Reading is the co-founder of Tradiematepro, which provides coaching and advice to Australian tradie business owners. Helen Kay is a contracts lawyer from The Contracts Lawyer. Bill Petrovski is a partner at Hall Chadwick, an accounting firm. If you have other questions, you can hit us up at our Facebook group. Don’t forget, every Friday we’ll be answering your questions through a webinar. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

59 MIN1 w ago
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TSS 238 - Navigating the Coronavirus as a Small Business - Expert Panel Discussion

TSS 236 - Playing The Long Game with Membership Programs

Resource Links: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parker Williams’ podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Visit Parker’s Kurry.io website (https://app.kurry.io/login) Download Tradie Web Guys’ free ebook The 12 Elements To A Great Website (https://www.tradiewebguys.com.au/) To have a successful membership program depends on your ability to market it to your customers. As a business owner, you need to get out of the mindset of being a builder into the mindset of being an educator. You’re here to give people solutions to their programs. So take a page from the time you were learning the trade and give them the right content to fit their needs. Marketing might look like a daunting task, but if you want to play the long game, you have to do it. Thankfully, we have an expert here to give us some tips. In Part 3 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams comes back and shares with us how to market membership programs and service agreements to ensure the longevity of your organization. If you’re a former tradesman, now business owner who wants to run a successful membership program, then this episode is perfect for you. What’s Discussed In This Episode: Marketing your service agreements to past, present, future customers [03:57] The three parts to marketing: the lead magnet, tripwire, and membership program [11:51] Why some programs fail [20:00] The process for training your people to sell service agreements [21:44] Should you have separate sales reps and service technicians [24:29] The importance of simplicity [29:13] How to price membership programs [35:57] Using technology to simplify the process [38:06] About Our Guest: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

47 MIN2 w ago
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TSS 236 - Playing The Long Game with Membership Programs

TSS 236 - Selling Your Membership Programs

It’s awesome to have service agreements set up for your business. This lets you enjoy a recurring income stream with clients that you’ve done business within the past. Regardless of how good your service agreement plans are the challenge can be selling membership programs to your previous clients. In Part 2 of the ‘Building a recurring income model into your trade business with memberships’ series, Parker Williams shares with us his insights on what we need to know to be able to properly and successfully sell your membership as a trade businesses If you are someone who wants to start pushing through with membership programs and service agreements then this episode is perfect for you. . Resources: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parker Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Visit Parker’s Kurry.io website (https://app.kurry.io/login) What’s Discussed In This Episode: Believe [05:25] How can we overcome objections? [07:58] How can I sell this to the guys whose home I’ve just finished building? [09:38] How do I start to introduce to my clients the concept of a membership program? [18:00] What are the common objections that you can potentially encounter? [20:21] Where do “discounts” come in? [21:32] Why providing value works all the time [24:46] How to sell membership programs in a deliverable business perspective [34:45] About our Guest: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in!

36 MIN3 w ago
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TSS 236 - Selling Your Membership Programs

TSS 235 - The Three Types of Membership Programs for Trade Businesses

It is good to have a recurring income as it gives your business added security, and you can use the cash flow to plan ahead. The challenge is how to start putting it into place. This is where having a membership program comes in. In Part 1 of our series ‘Building a recurring income model into your trade business with memberships’, Parker Williams and I discuss the three different types of membership programmes that work well for trade businesses. If you are someone who wants to start a membership program or just want to know if it’s something you could implement in your business, then this episode is for you. Resources: Come and visit my website at (https://www.thesiteshed.com/) Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/) Check out Parket Williams podcast here (https://podcasts.apple.com/us/podcast/the-service-hub/id1473349312) Here’s the link to Parker Williams Kurry.io website (https://app.kurry.io/login) What’s Discussed In This Episode: How did Parker start with membership programs? [05:02] Who should pay attention to this? [10:26] What are the advantages of a membership program? [12:02] What is a membership program? [15:44] What should a discount plan look like? [20:21] How do you re-engage people? [24:12] About our Guest:: Kurry Co-Founder, The Service Hub Podcast Co-Host, Owner of Wasatch Bike Pros: Mobile Bike Shop, and Sales and Marketing Analyst Parker Willams join us in The Site Shed to talk about recurring income, how he began using it to help other businesses grow and what it truly is as well as how it works. Three years ago he was working on his mobile bike shop and was coming to the end of the season. He dreamt of having a recurring business model as he was starting a family. He ran into a friend who introduced him to membership programs and service agreements and later offered him work with their business. Parker Williams moved up to a Sales and Marketing Analyst within months and started teaching membership programs, service agreements, and recurring income. Later on, he decided to apply this knowledge to his business and help other businesses use this same method. He has then helped other businesses to reach up to $10 million in recurring revenue. They also recently created a software that also generated close to $20,000 in just one month. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in!

32 MINMAR 4
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TSS 235 - The Three Types of Membership Programs for Trade Businesses

TSS 234 - Celebrity Tradies Dan and Dani from The Block

Joining Matt Jones in this podcast are Dani Wales and Dan Reilly from the television show, The Block, Dani and Dan shares with us their entrepreneurial journey on and off the camera. They talk about their wins and challenges and what they’ve done to keep their boat afloat. From the hiring process up until hiring professional photographers, Dani and Dan gave out all their tips and tricks that lead them to their success. If you’re just starting out with your business or maybe just want to learn more about creating great content, this podcast is for you. What’s discussed in this episode: What is The Red Door Project by Dan and Dani? How The Block inspired Dan. Why is it important to create relevant content? How Dan started in the trade industry. Dani’s experience in the finance realm. How Dan and Dani started in The Block. The importance of checklists in the business and how to make them. Dan and Dani’s hiring process. How finding someone who fits the cultural mould is important w...

70 MINFEB 26
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TSS 234 - Celebrity Tradies Dan and Dani from The Block

TSS 233 - Everything You Need to Know About Insurance, Panel Discussion

Part Three – Everything You Need to Know About Insurance Panel Discussion Series: Everything You Need to Know About Insurance Guest: Dan Blatch of IMFG and Jeremy Andison of Intertrade Insurance Solutions With so many options and types of insurance policies, it can be challenging to identify what is relevant for your situation. It can feel overwhelming if you’re not adequately informed when it comes to insurance-related policies and differences. Drawing a close to the ‘Everything You Need to Know About Insurance’ series, today’s episode will be a panel discussion, and we’re back with insurance specialists Dan Blatch and Jeremy Andison. In this episode, we will help you understand the differences and crossovers with the insurance policies we discussed in the first two episodes. We’ll also talk about the dynamics and relationships between different insurance coverages, insurers, and policies. As tradies, we often overlook the importance of insurance, and I am sure this series is relevant for everyone in the industry. Don’t miss out and tune in to this jam-packed episode! For other stories on insurance and compensation, check out these episodes: TSS051 – What Is OH&S? – [LINK] TSS157 – Spending Your Money Wisely – [LINK] TSS165 – Moving Forward After An Incident – [LINK] About this podcast, ‘Everything You Need to Know About Insurance Panel Discussion’ Podcast Highlights: 08:17 – The value of having a specialist to help lay the minefield on claims 15:14 – Conditions and exclusions that apply depending on the insurance coverage 17:39 – The natural filter point 21:34 – Where is the starting point in getting the right insurance? 22:41 – What are the things you could do in advance before taking the insurance policy? 29:11 – Building an insurance package and tailoring it to best suit a client’s situation 32:24 – Always provide a record of what might be stolen or damaged 34:40 – Why should you talk to an insurance broker? 34:56 – What is a quality contract? Here’s a quick recap of this series: first, we discussed the importance of life insurance and income protection. Then in the second episode, we talked about the general side of insurance concerning your workers’ compensation. Finally, in this panel discussion, we tackled a few of the crossovers in those policies. Today, we tackled some of the crossovers that might get mixed up when communicating between different insurance brokers. It also explains the importance of having brokers, especially with something as complex as insurance. Some avoid them because of the costs, but with brokers, you’re getting the right help and the coverage you need. This episode wraps up our comprehensive insurance series. We tried our best to cover all angles of insurance in this series. If there’s something we missed or if you need clarifications, head over to our Facebook community, and we’ll try our best to answer those questions for you. I hope that the insights you gained from this series will be of great help for yourself, your business, as well as your family. About Our Guests Dan Blatch is the director of IMFG. Dan is a specialist risk insurance adviser who is an expert in providing advice to individuals and business owners on matters of cash flow and asset protection. In his 12 years of experience, he has managed more than 6M AUD in claims, having worked at insurers such as QBE Group and AXA Australia. Jeremy Andison is the director account manager of Intertrade Insurance Solutions. With over 150 years of combined experience, the brokerage assists their clients with the claims they have with their insurance company. You can reach and connect with Dan on LinkedIn. You can contact Jeremy directly at jeremya@wgib.com.au. If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

41 MINFEB 18
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TSS 233 - Everything You Need to Know About Insurance, Panel Discussion

TSS 232 - Insurance Policies for Tradies: What You Need to Have

Part Two – Insurance Policies Tradies Need to Have Series: Everything You Need to Know About Insurance Guest: Jeremy Andison of Intertrade Insurance Solutions Let’s talk about insurance and trades paperwork: many of us think that we have the right policies. But in reality, we don’t. Insurance is critical not only in protecting your life and physical self but also in guarding your business. Life insurance and income protection insurance tend to get overlooked because they sound quite boring. In this podcast, we want to make sure that business owners learn how to protect themselves if something unfortunate does happen. Today, Jeremy Andison of Intertrade Insurance Solutions joins us this episode. As insurance brokers, Intertrade Insurance Solutions advocates for their clients to obtain the right insurance. If a customer needs to watch a claim, the team is there to help. Jeremy will cover things like motor, public liability, tool, and general property insurance for business owners. For other stories on protecting yourself and your business, check out our Keeping Safety Simple Series TSS163 – Keeping Safety Simple Series Part 1: Getting the right safety systems in place – [LINK] TSS164 – Keeping Safety Simple Series Part 1: Responding to incidents correctly – [LINK] TSS165 – Keeping Safety Simple Series Part 3: Moving Forward After An Incident — [LINK] About This Podcast, ‘Insurance Policies for Tradies’ Podcast Highlights 5:22 – Why talking to a broker is better than jumping online and finding the first available insurance company 5:58 – Reviewing and updating your insurance regularly 6:57 – Things that typically need to be updated 8:22 – What public utility covers and why the insurance must be in the right name 9:36 – What happens if the insurer does not know about the motor accessories and attachments 10:34 – General property or tools insurance vs. motor vehicle insurance 14:53 – What you need to consider in a motor vehicle insurance 15:48 – Getting more value for your money 19:34 – Other matters that public liability covers 24:08 – Why the client needs to know what the conditions are on their policies In this episode, we learn that Insurance brokers need to have a very detailed understanding of the client. No two clients are the same. They may have the same business and occupation, but the way they do things is very different from one another. One insurance company may seem to have the best policy, but its conditions may not apply to your business. Business owners, like ordinary people dealing with life insurance, tend to overlook the policies, conditions, and inclusions of an insurance plan. Jeremy walked us through the mishaps some of their clients have experienced, ranging from physical injury and surgery to contractor claims and even something as simple as vehicle accessories claims. Not quite the experience you would want to have if you keep on taking insurance policies for granted. About Our Guest Jeremy Andison is the director account manager of Intertrade Insurance Solutions. With over 150 years of combined experience, the brokerage assists their clients with the claims they have with their insurance company. You can contact Jeremy directly at jeremya@wgib.com.au. If you enjoyed and learned from this episode, share it with your friends and leave us a review! Google Facebook iTunes – Apple Stitcher – Android

42 MINFEB 12
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TSS 232 - Insurance Policies for Tradies: What You Need to Have

TSS 231 - Safeguarding You and Your Family's Future

Series: Everything You Need to Know About Insurance Guest: Dan Blatch, director of IMFG We cannot foresee when and what accidents and illnesses will happen to us, as well as our families. Although these situations may be out of our control, there is a way we can prepare for these and protect ourselves from their consequences. And that is through investing in insurance policies. This is the first episode of the 'Everything You Need to Know About Insurance' series. Today, we'll cover topics such as business-related insurance and how you can create incentives around it to help retain staff. We also talk about family and life insurance, as well as income protection policies. Tune in to the show to know more about the specifics of investing in insurance and which ones you can get. For other safety and insurance stories, check out these episodes: TSS051 – What Is OH&S? – [LINK] TSS165 – Moving Forward After An Incident– [LINK] TSS219 – Responding To Incidents Correctly – [LINK] About this podcast, 'Safeguarding You and Your Family's Future.' Podcast Highlights: 06:45 – Occupational therapist turned insurance specialist 08:24 – Insurance advising 10:22 – Why is knowledge about insurance necessary? 12:30 – Income protection policy 19:04 – Factors that contribute to premiums and the type of policies 24:14 – What insurance should families sign up for? 26:43 – It is essential to have regular reviews to ensure that the plan continues to suit your situation. 27:50 – Death insurance policy 29:18 – Trauma or critical illness insurance coverage 33:19 – Three ownership structures of income protection policy 39:04 – Business expenses policy 41:58 – What is quality insurance? 46:37 – Group insurance 49:09 – Policies without underwriting and Statement of Advice (SOA) 50:03 – Employee benefit and incentives We covered different insurance policies and income protection policies in this episode. I hope you can use what you learned to invest in insurance policies that can safeguard your future. In the next episode, we'll be back with Jeremy Anderson to talk about insurance that's relevant to tradespeople aside from injury and debt income protection. These include topics such as tool insurance, public liability, and worker's compensation, among others. We've got everything insurance-related covered in this series, so subscribe now and look out for the coming episodes! About Our Guest Dan Blatch is the director of IMFG. Dan is a specialist risk insurance adviser who is an expert in providing advice to individuals and business owners on matters of cash flow and asset protection. In his 12 years of experience, he has managed more than 6M AUD in claims, having worked at insurers such as QBE Group and AXA Australia. He has also assisted with risk management in small to medium enterprises, developed market-leading products, and managed claims. Visit IMFG's website for your insurance concerns. You can also reach and connect with Dan on LinkedIn. Join the conversation in our Facebook group! If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

58 MINFEB 5
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TSS 231 - Safeguarding You and Your Family's Future

TSS 230 - How to Become a National Award-Winning Trade Business

How to Become a National Award-Winning Trade Business Guest: Tom Martin, director of Water Tight Canberra It’s not uncommon to have a polarised vision of what your business is and the potential it has. It might feel daunting to be up against other businesses in your niche. However, there is always a chance of coming out on top. So how can you, as a tradesperson, become an award-winning business? In this episode, we’re talking with Tom Martin of Water Tight Canberra, which won the ‘Small and Succeeding’ category of the 2019 ACT Telstra Business Awards. Today, we’ll cover the right mindset and foundation behind this win. We’ll also talk about the role of education and being agile in business and how building to scale looks like. If you want to know what it's like to be a national award-winning trade business, then this episode is for you. Don't miss this episode and tune in as we guide you towards that path. For other stories of success, check these podcast episodes: TSS191 – Become A Home Service Millionaire – [LINK] TSS219 – Zero to a Million in Four Years – [LINK] TSS223 – From 2 Staff to 300 in 9 Years – [LINK] About this podcast, ‘How to Become a National Award-Winning Trade Business’ Podcast Highlights: 08:56 – Beginnings in the industry—the apprenticeship model 14:29 – Specializing in maintenance as opposed to the construction mode 16:16 – Education is the key 19:06 – The importance of getting online reviews 23:43 – Starting and managing a business 26:19 – The influence of networking groups to your personal development 29:50 – Creating systems and policies for a more organized job and better-managed staff and teams 38:02 – Winning the Small Business Award in the Telstra Business Awards 46:33 – Finding and retaining staff This episode highlighted the role of systems and tools in managing teams in businesses. He also talked about networking groups and online reviews. Having these two is vital to know how and where you will steer your business. Tom also gave us a rundown of the importance of education and apprenticeships. These play an essential role in building an entrepreneurial mindset early on. Finally, he shared the aftermath of winning a national award in the industry and how it has helped them in their vision. About Our Guest Tom Martin is a licensed Canberra plumber and is the founder and director of Water Tight Canberra. Water Tight Canberra offers reliable plumbing, draining, and gasfitting services. In 2019, Water Tight Canberra won in the Small & Succeeding category of Telstra Business Awards for their commitment to social and environmentally conscious practices. The company's strongest points are their re-engineering of the plumbing industry and their approach to business and customer service. Check out Virtual Trade Assistant and Water Tight Canberra’s website. You can also reach Tom directly at tom@watertightcanberra.com.au. If you enjoyed this podcast, please take 5 to leave us a review: Google Facebook iTunes – Apple Stitcher – Android

52 MINJAN 28
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TSS 230 - How to Become a National Award-Winning Trade Business
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