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Challenge Your Biases

Understand East-West power dynamics, a course by David Kang.

David Kang

David Kang

USC Professor of International Relations

Challenge Your Biases
When western companies fail in East Asia, it’s almost always for the same reason: impatience. According to David Kang, to avoid this fate, businesses need to play the long game, patiently gathering local knowledge to navigate the complexities of East Asian markets. A Eurocentric focus puts us at a disadvantage in making policy towards Asia.

Challenge Your Biases

3 Episodes

1. Avoid Failure in East Asia: Are You Assuming Business is the Same Around the World?

8 min

2. Challenge Your Worldview: Are You Using the Lessons of European History to Predict Asia's Future?

7 min

3. Explore East-West Power Dynamics: How Will the Rise of China Impact Global Trade?

6 min

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