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The Story of a Brand

CommerceFocused Media, Inc.

20
Followers
11
Plays
The Story of a Brand

The Story of a Brand

CommerceFocused Media, Inc.

20
Followers
11
Plays
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About Us

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

Latest Episodes

Malomo - Improving the Post-Purchase Experience

In part 2, Yaw discusses What sets his company apart from all other brands, How his love of numbers and data has helped give Malomo an edge, Why many of his customers see a quick payback of their subscriptions in the first month, What’s the next step for Malomo- integrating with SMS services, offering segmented suggestions for content based on unique data points, Seeing astronomical numbers that dwarf Black Friday and associated issues, What is his best advice for aspiring and up-and-coming entrepreneurs.

40 MIN2 d ago
Comments
Malomo - Improving the Post-Purchase Experience

Malomo -Building Your Brand with Every Shipment

In part one of this feature Yaw discusses How his unconventional career path provided valuable knowledge and experience, How he came to find his business partner and why they work so well together, How pioneering a brand-new service brought on specific challenges to overcome, How and why his shipment tracking platform is so successful, How and why the platform empowers companies during the post-purchase experience, Which types of companies benefit most from using his service

38 MIN3 d ago
Comments
Malomo -Building Your Brand with Every Shipment

CROSSNET - Inventing the Next Great Sport

In Part 2, Chris discusses How quarantine drove sales up 500%, How they were able to obtain a patent early on, and why that was such a crucial step, The different ways they are growing the sport; Crossnet is being used in over 5,000 physical education classrooms nationwide to teach volleyball, How they’re starting events and tournaments around the country and creating massive buzz around the sport, Landing partnerships with Wilson and Dick’s Sporting Goods, What he hopes to accomplish next in business.

28 MIN3 d ago
Comments
CROSSNET - Inventing the Next Great Sport

CROSSNET - World's First Four Square Volleyball Game

In part one, Chris discusses His personal journey from growing up in a small town to working for Uber Eats in New York and dreaming of starting his own business, How they came up with the concept of CROSSNET, How they used 2 badminton nets to design the prototype, What led to the big decision to quit their jobs and move to Miami, How they sold their first 50 units and were able to jump to 2,500 units per order, How they scaled from $80,000 annual sales to over $12 million in just two years.

27 MIN4 d ago
Comments
CROSSNET - World's First Four Square Volleyball Game

CHOMPS - Grass-fed, non-GMO, Keto-friendly, Humane Meat Sticks

In part two, Pete discusses:How a partnership with the Whole 30 diet system and the rise of Keto/Paleo diet trends increased the demand his product, How his company has been impacted by the recent “stay-at-home” orders, How the brand has shifted marketing strategies and re-focused more toward e-commerce, Why he doesn’t see the rising trend of plant-based protein products as a long-term threat, How his unconventional method of marketing to vegans has paid off, Why he believes people love Chomps.

41 MIN5 d ago
Comments
CHOMPS - Grass-fed, non-GMO, Keto-friendly, Humane Meat Sticks

CHOMPS - Be Scrappy if You Want to Succeed

In Part 1, Pete discusses How his early days as a fitness trainer triggered the need for a new product, Why his first business venture, called Frozen Fitness, failed, and what he learned,How he came back with a smaller, much simpler idea: the meat stick, How an initial investment of $3,250 and “Getting as scrappy as you possibly can get,” led to CHOMPS selling out inventory in only 30 days, How Chomps catapulted itself onto the national market when it was featured on the front page of uncrate.com and

37 MIN5 d ago
Comments
CHOMPS - Be Scrappy if You Want to Succeed

Primally Pure - Fewer Ingredients, Superior Results

In Part 2, Bethany discusses The difficult task of scaling up her company, What mishaps and mistakes were made during the hiring process, How her mistakes helped her learn crucial managerial skills, How she branched out from e-commerce and opened up a holistic spa, How she built personal connections with her customers through her blog and social media, How she credits a personal connection as the main reason her company's success during the pandemic, Her product tour and the future vision for the brand.

35 MIN6 d ago
Comments
Primally Pure - Fewer Ingredients, Superior Results

Primally Pure - Non-toxic skincare for a Healthy Body & Happy Self

In Part 1, Bethany discusses Her origin story, How she struggled with acne, How she discovered a natural remedy that helped balance her skin, How she began selling her home-made products on the farm’s website, How Her knack for writing helped her spread the word on natural, holistic remedies and products, How her small but loyal following helped her realize that her products really helped people, How she never planned for Primally Pure to be successful, Her hiring mistakes.

35 MIN6 d ago
Comments
Primally Pure - Non-toxic skincare for a Healthy Body & Happy Self

TomboyX - You're Pretty Damn Cool the Way You Are

In part 2 Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more.

33 MIN1 w ago
Comments
TomboyX - You're Pretty Damn Cool the Way You Are

TomboyX -Gender Neutral Underwear and Apparel For All

In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more.

28 MIN1 w ago
Comments
TomboyX -Gender Neutral Underwear and Apparel For All

Latest Episodes

Malomo - Improving the Post-Purchase Experience

In part 2, Yaw discusses What sets his company apart from all other brands, How his love of numbers and data has helped give Malomo an edge, Why many of his customers see a quick payback of their subscriptions in the first month, What’s the next step for Malomo- integrating with SMS services, offering segmented suggestions for content based on unique data points, Seeing astronomical numbers that dwarf Black Friday and associated issues, What is his best advice for aspiring and up-and-coming entrepreneurs.

40 MIN2 d ago
Comments
Malomo - Improving the Post-Purchase Experience

Malomo -Building Your Brand with Every Shipment

In part one of this feature Yaw discusses How his unconventional career path provided valuable knowledge and experience, How he came to find his business partner and why they work so well together, How pioneering a brand-new service brought on specific challenges to overcome, How and why his shipment tracking platform is so successful, How and why the platform empowers companies during the post-purchase experience, Which types of companies benefit most from using his service

38 MIN3 d ago
Comments
Malomo -Building Your Brand with Every Shipment

CROSSNET - Inventing the Next Great Sport

In Part 2, Chris discusses How quarantine drove sales up 500%, How they were able to obtain a patent early on, and why that was such a crucial step, The different ways they are growing the sport; Crossnet is being used in over 5,000 physical education classrooms nationwide to teach volleyball, How they’re starting events and tournaments around the country and creating massive buzz around the sport, Landing partnerships with Wilson and Dick’s Sporting Goods, What he hopes to accomplish next in business.

28 MIN3 d ago
Comments
CROSSNET - Inventing the Next Great Sport

CROSSNET - World's First Four Square Volleyball Game

In part one, Chris discusses His personal journey from growing up in a small town to working for Uber Eats in New York and dreaming of starting his own business, How they came up with the concept of CROSSNET, How they used 2 badminton nets to design the prototype, What led to the big decision to quit their jobs and move to Miami, How they sold their first 50 units and were able to jump to 2,500 units per order, How they scaled from $80,000 annual sales to over $12 million in just two years.

27 MIN4 d ago
Comments
CROSSNET - World's First Four Square Volleyball Game

CHOMPS - Grass-fed, non-GMO, Keto-friendly, Humane Meat Sticks

In part two, Pete discusses:How a partnership with the Whole 30 diet system and the rise of Keto/Paleo diet trends increased the demand his product, How his company has been impacted by the recent “stay-at-home” orders, How the brand has shifted marketing strategies and re-focused more toward e-commerce, Why he doesn’t see the rising trend of plant-based protein products as a long-term threat, How his unconventional method of marketing to vegans has paid off, Why he believes people love Chomps.

41 MIN5 d ago
Comments
CHOMPS - Grass-fed, non-GMO, Keto-friendly, Humane Meat Sticks

CHOMPS - Be Scrappy if You Want to Succeed

In Part 1, Pete discusses How his early days as a fitness trainer triggered the need for a new product, Why his first business venture, called Frozen Fitness, failed, and what he learned,How he came back with a smaller, much simpler idea: the meat stick, How an initial investment of $3,250 and “Getting as scrappy as you possibly can get,” led to CHOMPS selling out inventory in only 30 days, How Chomps catapulted itself onto the national market when it was featured on the front page of uncrate.com and

37 MIN5 d ago
Comments
CHOMPS - Be Scrappy if You Want to Succeed

Primally Pure - Fewer Ingredients, Superior Results

In Part 2, Bethany discusses The difficult task of scaling up her company, What mishaps and mistakes were made during the hiring process, How her mistakes helped her learn crucial managerial skills, How she branched out from e-commerce and opened up a holistic spa, How she built personal connections with her customers through her blog and social media, How she credits a personal connection as the main reason her company's success during the pandemic, Her product tour and the future vision for the brand.

35 MIN6 d ago
Comments
Primally Pure - Fewer Ingredients, Superior Results

Primally Pure - Non-toxic skincare for a Healthy Body & Happy Self

In Part 1, Bethany discusses Her origin story, How she struggled with acne, How she discovered a natural remedy that helped balance her skin, How she began selling her home-made products on the farm’s website, How Her knack for writing helped her spread the word on natural, holistic remedies and products, How her small but loyal following helped her realize that her products really helped people, How she never planned for Primally Pure to be successful, Her hiring mistakes.

35 MIN6 d ago
Comments
Primally Pure - Non-toxic skincare for a Healthy Body & Happy Self

TomboyX - You're Pretty Damn Cool the Way You Are

In part 2 Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more.

33 MIN1 w ago
Comments
TomboyX - You're Pretty Damn Cool the Way You Are

TomboyX -Gender Neutral Underwear and Apparel For All

In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more.

28 MIN1 w ago
Comments
TomboyX -Gender Neutral Underwear and Apparel For All
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