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Wavebreak Podcast: Grow Your Shopify Store

Dylan Kelley

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Wavebreak Podcast: Grow Your Shopify Store

Wavebreak Podcast: Grow Your Shopify Store

Dylan Kelley

1
Followers
0
Plays
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About Us

Ecommerce podcast for Shopify entrepreneurs who want to scale their business to 8-figures and beyond.Every week Dylan Kelley, founder of Wavebreak, interviews the people behind the world's top ecommerce stores and gets them to share their secrets.Listen to learn how ecommerce entrepreneurs just like you are doubling their revenue, building their dream teams, removing themselves from the day-to-day, and more.

Latest Episodes

[139] Building Your Ecommerce Portfolio For Your Brand

In today's episode, we talk about staying healthy and educating yourself about clean products. Joining me today is Jazmin Alvarez, CEO of Pretty Well Beauty. She has worked for many beauty and clothing brands and has an impressing resume including producing for Rihanna's Fenty beauty brand. This is an exciting episode filled with fun stories that you won't want to miss!

41 MIN2 d ago
Comments
[139] Building Your Ecommerce Portfolio For Your Brand

[138] Cultivating A World-Class Ecommerce Customer Experience Model

On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter. I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training. We go over actionable topics like: Tactical examples of what great customer experience looks like. How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices. How he’s embedding these values into the culture of his company while maintaining quality as they scale. This is an important episode you don’t want to miss.

47 MIN1 w ago
Comments
[138] Cultivating A World-Class Ecommerce Customer Experience Model

[137] Scaling to $20mm with Jon Richards of NOMATIC

Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue. In this episode we chat about: How established brands can use crowdfunding to launch new products and raise funding and grow their customer base The advertising strategies they used to scale beyond Kickstarter to over $20 million How they’re marketing their travel-focused brand during a travel ban Why they brought their video ads studio in-house Listen now!

39 MIN2 w ago
Comments
[137] Scaling to $20mm with Jon Richards of NOMATIC

[136] How To Fix Your Analytics And Grow Your Brand Faster

EIn this episode we're diving even deeper into analytics-driven marketing and ecommerce growth. I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands. In this episode we cover: - How to maximize growth and profit as a bootstrapped ecommerce brand - How to make your analytics accurate and understand where your traffic and sales are actually coming from - Industry benchmarks to compare to your brand - And other tips for balancing profit and growth to get you into the "sweet spot" This is a super actionable, tactical episode you don’t want to miss.

43 MIN3 w ago
Comments
[136] How To Fix Your Analytics And Grow Your Brand Faster

[135] Predictable Growth Using Data-Driven Marketing Strategy

It’s way more simple to hit your next revenue target than you think. Whether your target is $10 million or $100 million, the data will help you get there. But we’ve heard that a million times, how do you actionably use data to scale your business to the next level? It requires two things: 1) Mindset 2) Knowing which levers to pull and when. That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters. He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since. Today’s actionable podcast brings topics like: - How to fall in love with the numbers - Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates - How to reinvest profit back into the business - Scaling your business using the numbers and data This is a must listen for those who want fast, data-driven growth.

42 MINJUL 13
Comments
[135] Predictable Growth Using Data-Driven Marketing Strategy

[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign

Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views. Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter. The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams. In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign. We cover TikTok fundamentals, success strategies for brands, and best tips for getting started.

35 MINJUL 6
Comments
[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign

[133] $1 Billion Ecommerce Branding Strategies

Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue. Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide. How'd she do it? Relentless focus on customer experience and branding. Most branding articles and podcasts are vague and fluffy, but this is not one of them. On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast. If you want to build your company into an industry leader, this episode is a must-listen. This is essential if you want to build a $100 million or $1 billion brand.

47 MINJUN 29
Comments
[133] $1 Billion Ecommerce Branding Strategies

[132] Ecommerce Returns Strategy For High-Growth Brands

The bigger your ecommerce store gets, the more returns become a roadblock to scalability. In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic. We talk about: - Where and how returns are holding you back - How to turn returns into a marketing and retention opportunity - Best practices for a best-in-class returns program - Return fraud and what to do about it - How returns can give you an edge over Amazon And so much more. This episode is going to blow your mind and make your life 10x easier.

37 MINJUN 22
Comments
[132] Ecommerce Returns Strategy For High-Growth Brands

[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi

Today on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands. We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including: - How to find winning products - How to identify and scale winning marketing channels to tens of millions in revenue - How to keep operations running smoothly as you scale fast - Diversifying revenue and marketing mix to bulletproof your brand And much more. You don't want to miss this episode.

42 MINJUN 15
Comments
[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi

[130] The Ultimate Guide To Ecommerce Video Ads

Today on the show I'm joined by Jenko Kent, Creative Director of VideGro. They create extremely effective video ads for brands like Harry's, Quip, Ridge Wallets, ThirdLove, Bear Mattress, and more. Their videos get crazy results like 5x higher conversions and 80% lower CPAs, which allow their clients to scale their ad spends fast. Listen to find out how.

40 MINJUN 8
Comments
[130] The Ultimate Guide To Ecommerce Video Ads

Latest Episodes

[139] Building Your Ecommerce Portfolio For Your Brand

In today's episode, we talk about staying healthy and educating yourself about clean products. Joining me today is Jazmin Alvarez, CEO of Pretty Well Beauty. She has worked for many beauty and clothing brands and has an impressing resume including producing for Rihanna's Fenty beauty brand. This is an exciting episode filled with fun stories that you won't want to miss!

41 MIN2 d ago
Comments
[139] Building Your Ecommerce Portfolio For Your Brand

[138] Cultivating A World-Class Ecommerce Customer Experience Model

On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter. I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training. We go over actionable topics like: Tactical examples of what great customer experience looks like. How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices. How he’s embedding these values into the culture of his company while maintaining quality as they scale. This is an important episode you don’t want to miss.

47 MIN1 w ago
Comments
[138] Cultivating A World-Class Ecommerce Customer Experience Model

[137] Scaling to $20mm with Jon Richards of NOMATIC

Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue. In this episode we chat about: How established brands can use crowdfunding to launch new products and raise funding and grow their customer base The advertising strategies they used to scale beyond Kickstarter to over $20 million How they’re marketing their travel-focused brand during a travel ban Why they brought their video ads studio in-house Listen now!

39 MIN2 w ago
Comments
[137] Scaling to $20mm with Jon Richards of NOMATIC

[136] How To Fix Your Analytics And Grow Your Brand Faster

EIn this episode we're diving even deeper into analytics-driven marketing and ecommerce growth. I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands. In this episode we cover: - How to maximize growth and profit as a bootstrapped ecommerce brand - How to make your analytics accurate and understand where your traffic and sales are actually coming from - Industry benchmarks to compare to your brand - And other tips for balancing profit and growth to get you into the "sweet spot" This is a super actionable, tactical episode you don’t want to miss.

43 MIN3 w ago
Comments
[136] How To Fix Your Analytics And Grow Your Brand Faster

[135] Predictable Growth Using Data-Driven Marketing Strategy

It’s way more simple to hit your next revenue target than you think. Whether your target is $10 million or $100 million, the data will help you get there. But we’ve heard that a million times, how do you actionably use data to scale your business to the next level? It requires two things: 1) Mindset 2) Knowing which levers to pull and when. That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters. He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since. Today’s actionable podcast brings topics like: - How to fall in love with the numbers - Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates - How to reinvest profit back into the business - Scaling your business using the numbers and data This is a must listen for those who want fast, data-driven growth.

42 MINJUL 13
Comments
[135] Predictable Growth Using Data-Driven Marketing Strategy

[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign

Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views. Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter. The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams. In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign. We cover TikTok fundamentals, success strategies for brands, and best tips for getting started.

35 MINJUL 6
Comments
[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign

[133] $1 Billion Ecommerce Branding Strategies

Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue. Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide. How'd she do it? Relentless focus on customer experience and branding. Most branding articles and podcasts are vague and fluffy, but this is not one of them. On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast. If you want to build your company into an industry leader, this episode is a must-listen. This is essential if you want to build a $100 million or $1 billion brand.

47 MINJUN 29
Comments
[133] $1 Billion Ecommerce Branding Strategies

[132] Ecommerce Returns Strategy For High-Growth Brands

The bigger your ecommerce store gets, the more returns become a roadblock to scalability. In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic. We talk about: - Where and how returns are holding you back - How to turn returns into a marketing and retention opportunity - Best practices for a best-in-class returns program - Return fraud and what to do about it - How returns can give you an edge over Amazon And so much more. This episode is going to blow your mind and make your life 10x easier.

37 MINJUN 22
Comments
[132] Ecommerce Returns Strategy For High-Growth Brands

[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi

Today on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands. We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including: - How to find winning products - How to identify and scale winning marketing channels to tens of millions in revenue - How to keep operations running smoothly as you scale fast - Diversifying revenue and marketing mix to bulletproof your brand And much more. You don't want to miss this episode.

42 MINJUN 15
Comments
[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi

[130] The Ultimate Guide To Ecommerce Video Ads

Today on the show I'm joined by Jenko Kent, Creative Director of VideGro. They create extremely effective video ads for brands like Harry's, Quip, Ridge Wallets, ThirdLove, Bear Mattress, and more. Their videos get crazy results like 5x higher conversions and 80% lower CPAs, which allow their clients to scale their ad spends fast. Listen to find out how.

40 MINJUN 8
Comments
[130] The Ultimate Guide To Ecommerce Video Ads
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