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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Russell Faust, M.D. & Randall Wong, M.D.

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Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Russell Faust, M.D. & Randall Wong, M.D.

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About Us

Internet marketing and branding for doctors and healthcare ... "Healthcare's Prescription for Web & Social." Healthcare digital marketing needs vary and so will our episodes. This podcast augments our content on www.RussandRandy.com.Whether you need help starting a website, developing brand awareness, SEO, reputation-management or starting a Facebook account, Russ and Randy are here to help you. We’ll be publishing episodes of “Tips in 10 with Russ and Randy” regularly to help you understand, develop and implement a marketing strategy of your own.Russell Faust, M.D. is a ENT specialist. Russ loves branding and healthcare marketing. He is CEO and Managing Partner of The Windrivengroup, Inc.Randall Wong, M.D. is a retina specialist turned Internet marketing, SEO and social media nerd and founded Medical Marketing Enterprises.Together we hope to give insight and support healthcare organizations, physicians and medical practices how to brand and Internet Market...successfully and correctly.Together, our goal is to support and educate healthcare organizations, physicians and medical practices to successfully, and correctly, connect with their patients (and future patients) through branding and Internet marketing in the digital age.

Latest Episodes

Interview with Dr. Jeffrey Lewis | Ready Response Marketing

Dr. Lewis is a practicing optometrist in the San Francisco Bay area. He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

13 MIN2019 OCT. 28
Comments
Interview with Dr. Jeffrey Lewis | Ready Response Marketing

Creating the Best LinkedIn Profile

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile. Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary. Lastly, we offer some tips on preventing grammar and spelling mistakes.

11 MIN2019 JUN. 1
Comments
Creating the Best LinkedIn Profile

Why You Need 2FA | It's not Marketing

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

8 MIN2019 MAR. 27
Comments
Why You Need 2FA | It's not Marketing

Improve Your Understanding of SEO | The 3 Rs

Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

6 MIN2019 MAR. 6
Comments
Improve Your Understanding of SEO | The 3 Rs

How to Optimize YouTube Videos

In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

12 MIN2019 FEB. 26
Comments
How to Optimize YouTube Videos

Increase Views and Rankings of YouTube Videos

Getting your YouTube videos to rank well takes a little more ingenuity than getting your webpages to rank on the other search engines using traditional SEO approaches. Video is difficult to index, whereas text articles on your web site are easiest, but it can be done. The secret is to do everything you can do to increase your views...and here's how and why.

11 MIN2019 FEB. 20
Comments
Increase Views and Rankings of YouTube Videos

Are You Publishing Value? Ask These 5 Questions

Whatever content you are publishing on your website or social media, is it valuable? While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts. Here are some easy questions you can ask to evaluate the value of your content. You answer "yes" to any of these questions...you are providing value!

7 MIN2019 FEB. 12
Comments
Are You Publishing Value? Ask These 5 Questions

Tips to Market Easily and Successfully in 2019

Let's start off the new year with some realistic ground rules for your digital marketing plans. Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals. Marketing in healthcare is tough enough, why be hard on yourself. We'll cover 10 easy to implement suggestions in this episode, too.

11 MIN2019 ENE. 29
Comments
Tips to Market Easily and Successfully in 2019

Alternatives to Creating Content to Improve Your Website

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content. Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing. What's next? We discuss several "quicker fixes" to make improvements to your website.

10 MIN2018 AGO. 27
Comments
Alternatives to Creating Content to Improve Your Website

Best of Russ and Randy | Our 100th Episode2

This is our 100th episode. We ask each other "What are your favorite episodes?"We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes. We also talk about what the most popular topics you, our listeners, have enjoyed. We thank you for hanging in there for our weekly (almost) "Tips in 10." See you next week. BTW - Let us know your personal favorites!

13 MIN2018 JUL. 11
Comments
Best of Russ and Randy | Our 100th Episode2

Latest Episodes

Interview with Dr. Jeffrey Lewis | Ready Response Marketing

Dr. Lewis is a practicing optometrist in the San Francisco Bay area. He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

13 MIN2019 OCT. 28
Comments
Interview with Dr. Jeffrey Lewis | Ready Response Marketing

Creating the Best LinkedIn Profile

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile. Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary. Lastly, we offer some tips on preventing grammar and spelling mistakes.

11 MIN2019 JUN. 1
Comments
Creating the Best LinkedIn Profile

Why You Need 2FA | It's not Marketing

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

8 MIN2019 MAR. 27
Comments
Why You Need 2FA | It's not Marketing

Improve Your Understanding of SEO | The 3 Rs

Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

6 MIN2019 MAR. 6
Comments
Improve Your Understanding of SEO | The 3 Rs

How to Optimize YouTube Videos

In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

12 MIN2019 FEB. 26
Comments
How to Optimize YouTube Videos

Increase Views and Rankings of YouTube Videos

Getting your YouTube videos to rank well takes a little more ingenuity than getting your webpages to rank on the other search engines using traditional SEO approaches. Video is difficult to index, whereas text articles on your web site are easiest, but it can be done. The secret is to do everything you can do to increase your views...and here's how and why.

11 MIN2019 FEB. 20
Comments
Increase Views and Rankings of YouTube Videos

Are You Publishing Value? Ask These 5 Questions

Whatever content you are publishing on your website or social media, is it valuable? While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts. Here are some easy questions you can ask to evaluate the value of your content. You answer "yes" to any of these questions...you are providing value!

7 MIN2019 FEB. 12
Comments
Are You Publishing Value? Ask These 5 Questions

Tips to Market Easily and Successfully in 2019

Let's start off the new year with some realistic ground rules for your digital marketing plans. Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals. Marketing in healthcare is tough enough, why be hard on yourself. We'll cover 10 easy to implement suggestions in this episode, too.

11 MIN2019 ENE. 29
Comments
Tips to Market Easily and Successfully in 2019

Alternatives to Creating Content to Improve Your Website

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content. Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing. What's next? We discuss several "quicker fixes" to make improvements to your website.

10 MIN2018 AGO. 27
Comments
Alternatives to Creating Content to Improve Your Website

Best of Russ and Randy | Our 100th Episode2

This is our 100th episode. We ask each other "What are your favorite episodes?"We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes. We also talk about what the most popular topics you, our listeners, have enjoyed. We thank you for hanging in there for our weekly (almost) "Tips in 10." See you next week. BTW - Let us know your personal favorites!

13 MIN2018 JUL. 11
Comments
Best of Russ and Randy | Our 100th Episode2
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