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Insider Perks Marketing & Tech Experience

Brian Searl

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Insider Perks Marketing & Tech Experience

Insider Perks Marketing & Tech Experience

Brian Searl

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Latest Episodes

Episode 65 - Negotiating For Software, WhatsApp Advertising, Sharing Your Car

This week is another busy one for me as I am traveling to the Kampgrounds of America annual convention in Fort Worth, TX tomorrow morning. Looking forward to connecting with some of our existing clients and having great meetings. We also discuss the importance of sticking to your principles on software when you know what you need. In the news, WhatsApp continues to open up advertising on the platform and we explore what would make marketing agencies take the first step towards embracing that space. Plus, sharing your car to make extra income in 2019 and Amazon HQ2.

11 MIN2018 NOV 13
Comments
Episode 65 - Negotiating For Software, WhatsApp Advertising, Sharing Your Car

Episode 64 - No More Weekends, Push Notifications, and Quantum GPS

It was a tough decision, but we decided that we were going to only do the show Monday to Friday going forward. We looked at our analytics and saw a very large decline over the weekends, but also a slow to recover period on Monday/Tuesday. In the end, we wanted to simply provide the best experience possible, and so we’ll be focusing most of our energy during the week now. Discussion on Push Notifications and how we implemented them over the weekend, as well as what they can do for your small business. Plus, tech news involving Quantum GPS and AI bringing history into the present at the New York Times.

10 MIN2018 NOV 12
Comments
Episode 64 - No More Weekends, Push Notifications, and Quantum GPS

Episode 63 – Convention Wrap, Selling Your Data, Facebook Retail Spaces

Wrap up of our time at the Outdoor Hospitality Conference and Expo that was held in Oklahoma City. Discussion on some of the things we learned as well as who we connected with. Uncovering the companies who sell your data as well as data from small businesses. GDPR is changing the way they operate. Plus, Facebook has retail ambitions this holiday season.

-1 s2018 NOV 10
Comments
Episode 63 – Convention Wrap, Selling Your Data, Facebook Retail Spaces

Episode 62 – Recording on the Road, Organization, Privacy Awareness, and Quantum Computers

Discussion on why we made the decision to record these episodes in advance while we were traveling, plus how we can all benefit from a little more organization in our lives. In the news, the Electronic Frontier Foundation is doing their best to make you aware of all the ways you are being recorded. Plus, Volkswagon is partnering with DWave to use Quantum Computing to solve our traffic congestion problems in major cities.

-1 s2018 NOV 8
Comments
Episode 62 – Recording on the Road, Organization, Privacy Awareness, and Quantum Computers

Episode 61 – Networking, Trusting Employees, and Strange Space Lasers

Discussion on the importance of networking offline and why eye contact, as well as a firm handshake, are still vital. Plus, hiring employees that you can trust and learning to trust them. In the news, more copycats of Amazon Go and their convenient ways to check-out. Plus, there is apparently a strange plan to contact alien life through laser beams and we establish I am weirdly into sci-fi.

-1 s2018 NOV 7
Comments
Episode 61 – Networking, Trusting Employees, and Strange Space Lasers

Episode 60 – Election Day, Chrome Blocking Websites, FCC Robocalls

Discussion on election day in the United States, and how Google, as well as other companies, are encouraging you to vote. Plus, how to check the results later if you don't want to watch the news. Google Chrome is adding features that will block certain websites from using advertising in an effort to stop those annoying endless ads. Plus, the FCC is trying to encourage fighting of robocalls with carriers.

-1 s2018 NOV 7
Comments
Episode 60 – Election Day, Chrome Blocking Websites, FCC Robocalls

Episode 59 – Redesigning Websites, Thermometer Marketing, Amazon HQ2

Discussion on our new homepage for Insider Perks, and how I spent about ten hours of my Sunday working on it. Finishing it up today and tomorrow but pointing out the importance of keeping up to date. Clorox has paid a company for data from their internet-connected thermometer so they can advertise using it. Amazon opens yet another four-star store in California, and there are finalists for their HQ2 location. Plus, we discuss fake social media environments.

-1 s2018 NOV 5
Comments
Episode 59 – Redesigning Websites, Thermometer Marketing, Amazon HQ2

Episode 58 – Personalized Marketing, Phone Numbers, and Boring Tunnels

Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn't be possible. We briefly talk about a solution to this and expand on Searl Media podcast. How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering what consumers expect. They will adopt it over time, you just need to walk in step with them. Plus, Boring is on track to open their first tunnel on Dec 10th.

-1 s2018 NOV 4
Comments
Episode 58 – Personalized Marketing, Phone Numbers, and Boring Tunnels

Episode 57 – Creative Marketing, Facebook Analytics, New Ways To Advertise

Discussion of adapting to situations where clients are in need of a creative marketer to solve an unexpected problem. Briefly, we talk about a client need that came up yesterday and then talk about how critical it is to have creative marketing in the Searl Media podcast. Facebook is testing new analytics features as well as expanding those available for Instagram, new ways to advertise on social, and more.

-1 s2018 NOV 3
Comments
Episode 57 – Creative Marketing, Facebook Analytics, New Ways To Advertise

Episode 56 – Patience, Giving Back, Tesla, and Amazon 4-Star Experiences

Discussion on patience and how most business owners can't figure out how to practice this regularly. Playing the long-term game is the only way to long-term success, it doesn't come easy or quick. On my desk, yesterday, was an email about a donation of services I made to one of our associations. Be aware of how you can give back while simultaneously playing the long-term branding game. Plus, Tesla, Amazon, and more in our daily news beat.

-1 s2018 NOV 2
Comments
Episode 56 – Patience, Giving Back, Tesla, and Amazon 4-Star Experiences

Latest Episodes

Episode 65 - Negotiating For Software, WhatsApp Advertising, Sharing Your Car

This week is another busy one for me as I am traveling to the Kampgrounds of America annual convention in Fort Worth, TX tomorrow morning. Looking forward to connecting with some of our existing clients and having great meetings. We also discuss the importance of sticking to your principles on software when you know what you need. In the news, WhatsApp continues to open up advertising on the platform and we explore what would make marketing agencies take the first step towards embracing that space. Plus, sharing your car to make extra income in 2019 and Amazon HQ2.

11 MIN2018 NOV 13
Comments
Episode 65 - Negotiating For Software, WhatsApp Advertising, Sharing Your Car

Episode 64 - No More Weekends, Push Notifications, and Quantum GPS

It was a tough decision, but we decided that we were going to only do the show Monday to Friday going forward. We looked at our analytics and saw a very large decline over the weekends, but also a slow to recover period on Monday/Tuesday. In the end, we wanted to simply provide the best experience possible, and so we’ll be focusing most of our energy during the week now. Discussion on Push Notifications and how we implemented them over the weekend, as well as what they can do for your small business. Plus, tech news involving Quantum GPS and AI bringing history into the present at the New York Times.

10 MIN2018 NOV 12
Comments
Episode 64 - No More Weekends, Push Notifications, and Quantum GPS

Episode 63 – Convention Wrap, Selling Your Data, Facebook Retail Spaces

Wrap up of our time at the Outdoor Hospitality Conference and Expo that was held in Oklahoma City. Discussion on some of the things we learned as well as who we connected with. Uncovering the companies who sell your data as well as data from small businesses. GDPR is changing the way they operate. Plus, Facebook has retail ambitions this holiday season.

-1 s2018 NOV 10
Comments
Episode 63 – Convention Wrap, Selling Your Data, Facebook Retail Spaces

Episode 62 – Recording on the Road, Organization, Privacy Awareness, and Quantum Computers

Discussion on why we made the decision to record these episodes in advance while we were traveling, plus how we can all benefit from a little more organization in our lives. In the news, the Electronic Frontier Foundation is doing their best to make you aware of all the ways you are being recorded. Plus, Volkswagon is partnering with DWave to use Quantum Computing to solve our traffic congestion problems in major cities.

-1 s2018 NOV 8
Comments
Episode 62 – Recording on the Road, Organization, Privacy Awareness, and Quantum Computers

Episode 61 – Networking, Trusting Employees, and Strange Space Lasers

Discussion on the importance of networking offline and why eye contact, as well as a firm handshake, are still vital. Plus, hiring employees that you can trust and learning to trust them. In the news, more copycats of Amazon Go and their convenient ways to check-out. Plus, there is apparently a strange plan to contact alien life through laser beams and we establish I am weirdly into sci-fi.

-1 s2018 NOV 7
Comments
Episode 61 – Networking, Trusting Employees, and Strange Space Lasers

Episode 60 – Election Day, Chrome Blocking Websites, FCC Robocalls

Discussion on election day in the United States, and how Google, as well as other companies, are encouraging you to vote. Plus, how to check the results later if you don't want to watch the news. Google Chrome is adding features that will block certain websites from using advertising in an effort to stop those annoying endless ads. Plus, the FCC is trying to encourage fighting of robocalls with carriers.

-1 s2018 NOV 7
Comments
Episode 60 – Election Day, Chrome Blocking Websites, FCC Robocalls

Episode 59 – Redesigning Websites, Thermometer Marketing, Amazon HQ2

Discussion on our new homepage for Insider Perks, and how I spent about ten hours of my Sunday working on it. Finishing it up today and tomorrow but pointing out the importance of keeping up to date. Clorox has paid a company for data from their internet-connected thermometer so they can advertise using it. Amazon opens yet another four-star store in California, and there are finalists for their HQ2 location. Plus, we discuss fake social media environments.

-1 s2018 NOV 5
Comments
Episode 59 – Redesigning Websites, Thermometer Marketing, Amazon HQ2

Episode 58 – Personalized Marketing, Phone Numbers, and Boring Tunnels

Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn't be possible. We briefly talk about a solution to this and expand on Searl Media podcast. How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering what consumers expect. They will adopt it over time, you just need to walk in step with them. Plus, Boring is on track to open their first tunnel on Dec 10th.

-1 s2018 NOV 4
Comments
Episode 58 – Personalized Marketing, Phone Numbers, and Boring Tunnels

Episode 57 – Creative Marketing, Facebook Analytics, New Ways To Advertise

Discussion of adapting to situations where clients are in need of a creative marketer to solve an unexpected problem. Briefly, we talk about a client need that came up yesterday and then talk about how critical it is to have creative marketing in the Searl Media podcast. Facebook is testing new analytics features as well as expanding those available for Instagram, new ways to advertise on social, and more.

-1 s2018 NOV 3
Comments
Episode 57 – Creative Marketing, Facebook Analytics, New Ways To Advertise

Episode 56 – Patience, Giving Back, Tesla, and Amazon 4-Star Experiences

Discussion on patience and how most business owners can't figure out how to practice this regularly. Playing the long-term game is the only way to long-term success, it doesn't come easy or quick. On my desk, yesterday, was an email about a donation of services I made to one of our associations. Be aware of how you can give back while simultaneously playing the long-term branding game. Plus, Tesla, Amazon, and more in our daily news beat.

-1 s2018 NOV 2
Comments
Episode 56 – Patience, Giving Back, Tesla, and Amazon 4-Star Experiences
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