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The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

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The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

6
Followers
2
Plays
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About Us

The podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

Latest Episodes

E143 – Local Business Guide to Staying in Business During Covid-19

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn’t the full outline but does cover 10 important points made during the episode. Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business.Making customers and employees feel safe during all this is key. What are things you can do to keep your customers and employees safe? Be kind to your employees and help them through this tough time as well. Using delivery services of some sort are essential during times like these. If you are a restaurant that has not embraced this yet, you need to just jump right in. Making sure that you are constantly letting people know you are open on social media. Supporting other local businesses as well. If you are seeing awesome things other local businesses are doing make sure and give them props and call them out on social media. We are all in this together and need to support one another.Deals Deals Deals – if you have a nurse come in in scrubs … offer him/her a free meal and I promise you it will be posted on social media. Do not do it for this reason alone, but lets be awesome to those on the front lines right now.Gift Cards – offer killer deals like spend 70$ and get 100$ gift card to be used when this pandemic is over. This helps give you revenue during these trying times. Anyone that posts about how awesome you are doing on social media, take that content (with permission) and re-purpose it. Make sure you have a Google My Business account that is accurate is key to all this as well. Making sure updated hours and menus and everything else you know that needs to be done, is done. Additional Resources Yelp sees huge decline in restaurant demand, offers $25MM relief packageGoogle temporarily disables local reviews Full Transcript Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to be with you on a, another one of these business of digital podcasts, a grateful for you as always, taking the time to join David. I, how’s it going? Dave? Dave Rohrer: [00:00:21] It is going, sir, Matt Siltala: [00:00:22] except for the fact that you’re a little bit under the weather right now. I am Dave Rohrer: [00:00:27] sick. Aloe was allergies and then I think it turned into a full blown stuffy nose type of fun stuff. Matt Siltala: [00:00:35] So Dave Rohrer: [00:00:36] yes, yesterday I was, I had a client call where I delivered a a 30 page audit and like the very first words out of my mouth, like cracked as if I was going through puberty. Matt Siltala: [00:00:44] It was fun. Dave Rohrer: [00:00:45] There was another 35 or 40 minutes of that. Matt Siltala: [00:00:48] I was like. I was Dave Rohrer: [00:00:49] like, I apologize. At least 50 times. Well, I apologize to anyone listening today that’s going to do most of the talking. Matt Siltala: [00:00:55] And I do appreciate you doing this though, because when, when Dave and I get together and [00:01:00] we talk about when we’re going to record these, I just felt that this was something that we needed to get out there. There’s a lot of businesses, uh, struggling right now. A lot of local businesses, you know, local restaurants, uh, places like that. Um, everyone’s trying to navigate through this whole coven, uh, 19, uh, epidemic, pandemic, whatever you want to call it. And so I, uh, I just wanted to, like, I, I talked to Dave and, and I was suggested by a couple people because I, I have a, a, there’s a local business here that I’ve helped and I’ve pretty much given them as much, um

29 MIN3 d ago
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E143 – Local Business Guide to Staying in Business During Covid-19

E142 – Tips for the Remote Work Life w/ Aleyda Solis

Taking advantage of Aleyda’s lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic. She also just posted a Work from Home Worker Checklist (link below) for those working remotely from home for the first time that newbies to this way of working (Matt & Dave both have been remote/WFH for many years now too). Remote Work Resources 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus ImpactRemote Living & Working Tool List (time tracking, chat, video chat, meeting software, etc.)Remote Water Cooler on Discord (Organized by Aleyda)Remoters.net (jobs, tools, interviews, etc.)Work from Home Worker ChecklistDave Rohrer’s interview on Remoters.netList of Free Software & Services during Coronavirus OutbreakCoywolf – Online Community Digital Marketer’s OrganizationLook for online happy and social hours on Twitter and Facebook happening during quarantine.Meeting Cost CalculatorSneek.ioPukkateamSnag-it – Aleyda recommends and Dave uses this dailyScreencast-o-maticZoom (conference call)Time Management Technique Aleyda’s First Time Remoting Tips Have a routine. Have discipline and use that and the routine so you start the day and end the day. Have a specific space for work. Have a room if possible or a corner that you work at and can walk away from at the end of the day. The goal is to have a separation of “work space” and “living space”. For those that live with significant others or children this will also signal to them that “you are at work”.Set a schedule. Again this leaving the “work space” will create a separation from working at home and living at home.Upgrade your equipment for not comfort (table, chair, monitor, video, etc.) but a quality mic and headphones. If possible noise canceling headphones will help you focus if you life and work with others. Having a schedule will help others know when to reach out to you or when you will be looking at email/Skype/Slack/etc. Also have internal rules for when the team should have conference calls, video calls, slack chat hours, etc. Full Transcript *as always this is not an exact and correct transcript as it is done by AI but it is VERY close for those that want to read instead of listen* Matt Siltala: [00:00:00] Hey guys, excited to have you join us on another one of these business of digital podcast. And today, Dave, uh, I am really excited you’re that right, Dave? Yes. So we have a special guest. I’m Alita solace, and I’m, I just with, with what’s going on in the world right now, and. And, uh, so many people working from home. I am so excited that to have this conversation and talk about, you know, the remote work life and whatnot. But, uh, before we really jumped into it, I just want to give a, um, a Lita shout out and say, thanks for joining us, my friend. It’s good to have you on Aleyda Solis: [00:00:44] the air. Thank you very much for the invite is, uh, super excited to be talking with you and Dave about something that is actually not a CEO. So this is, there was nice, this difference. I, I love it. Thank God. Matt Siltala: [00:00:59] But before [00:01:00] we really jumped into, I mean, if you want to give her the, our listeners a little bit of a. A brief, uh, background, uh, to who you are, some that may not know you or are new or whatever. Just give a little bit of an introduction and what, what you want people to know about yourself and then we’ll jump into it. Aleyda Solis: [00:01:15] Yes, sure thing. Well, I am actually an SEO consultant. I have a boutique SEO solvency that is called, um. Alrighty. We work with clients from all over the world. It is me and three more people who are also SEO consultants and we are spread out. So we are re

32 MIN1 w ago
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E142 – Tips for the Remote Work Life w/ Aleyda Solis

E141 – Business Photoshoot Tips

Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips: Lighting – do make sure that you have overhead and maybe support lighting to make sure you can see the person or product.Background – Have a consistent background if possible. If you have a logo or really great wall, use that each time so your team photos are consistent.Product – use a soft box or white poster board to help make the item really pop.Have a quality camera but also don’t be afraid to take lots of photos with a phone camera. Balance professional setup shots with raw in the field shots. Not every photo will need to be staged but there are times where you will want a staged or want spur of the moment photo.Plan – know what people, teams, products, food, etc. you are going to shoot that day. Know where and when and how much time you have so you can make sure you use your shoot time properly.Use them in your social media and like in E140 last week use them to support your marketing, Google My Business, Google Posts and Local SEO.Use the photos and photoshoots to tell your story and answer questions that people may ask. Think about what questions people have and do you tell your story and answer those questions on your Facebook, Instagram, Google My Business, and website.We also suggest you check out past shows around photography and images for your website and social media.Alternative Ideas to Using Stock PhotographyInstagram Tools for Business Product Photography Have a professional but also have your own DLSR, point and shoot and phone camera ready to walk behind and get shots of various angles, behind the scenes or just different looks. The goal is to get all the photos you may ever need at that time of the product and setup that you can. LinkedIn & Headshot Photography Focus on headshots from shoulders up. To see the Avalaunch branded background that is below head to the About Page. Think about branding, consistency, being fun, or whatever you want but this is just another way for your team and business to leverage the photos in multiple ways. Restaurant Photography Not every week or special requires a photoshoot but when you do them make sure you supplement the pro photos with more raw ones from your own camera or phone camera. The goal is to have a mix of user generated content, professional photos and more raw camera/phone camera images available for your website, social media and marketing at all times. Internal & Business Photography As we stated in the show, plan out your day, have people dress and give them notice/examples, mix in action shots with head shots with candid photos of teams and people working. If you are a service business that does landscaping, flooring, handy services or anything along those lines make sure your in the field staff take before and after. Work permission to use photos into contracts and ask/get for permission to help create an endless supply of possible photos to use when you need them. Photography Tips & Links 11 tips to follow for the perfect LinkedIn profile picture in 2019How to Take Perfect Headshots: Six TipsHow to prepare for Corporate Headshots?10 Tips for Picking the Right LinkedIn Profile Picture8 Tips to Instantly Improve Your Restaurant Photography14 Business Photography Tips for Products and ServicesCanvaRelayThat Full Transcript Matt Siltala: [00:00:00] Hey guys, excited to have you on another one of these businesses, digital podcast. Uh, looking forward to chatting with you about this one, especially today. This is something that’s, uh, near and dear to my heart and right up my alley. But before we get into all that, Hey, Dave, how’s it going? Dave Ro

24 MIN2 w ago
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E141 – Business Photoshoot Tips

E140 – Photo Optimization for Local SEO w/ Mike Blumenthal

Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike “Professor Maps” Blumenthal. Local SEO Topics Covered Zero ClicksImmersive SearchTransnational SearchKnowledge GraphGoogle My BusinessReviewsLocal GuidesOptimizing Photos that Show up in LocalImages & Impact on Local in 2020 Best Practices for Images Along with a number of topics touched on during the episode one big one was the role of images now and what a business can do (or should) to leverage images more in Local SEO. A few tips from Mike that came out of the talking include: Quality. Phone images can be good but really work to make the images you upload high quality.Google Image GuidelinesGoogle Business Specific Guidelines for PhotosGoogle AI is getting better in understanding what is in photos and the quality of those photos.Images are getting better placement in Local results. Search by Photos – Read more at NEW GOOGLE LOCAL DISCOVERY: SEARC...

27 MIN3 w ago
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E140 – Photo Optimization for Local SEO w/ Mike Blumenthal

E139 – Should You Connect With Coworkers on Social Media?

What to do about coworkers and bosses and social media accounts? Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line? Disclaimer: Dave and Matt are not your HR Department or lawyers. For all legal related questions around hiring, firing and even your own internal social media rules you should consult a paid professional aka lawyer. TL/DR version of “Should you connect with bosses and coworkers on Social Media?” Dave of course says it “depends”. The other answer is much longer so read the transcript or listen to the episode! Sorry it really isn’t something that is easy to sum up. What social media networks should you worry about? While there are many social media networks out there we focused on the following for this episode: LinkedInInstagramFacebookTwitter Will Hiring Managers Look at Your Profiles? Good lord yes they will or should. Whether the person is a recruiter, HR, future coworker or boss just assume that some or al...

20 MINMAR. 1
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E139 – Should You Connect With Coworkers on Social Media?

E138 – Does a Website Need a Site Search?

Thanks to Yext for the blog post that spurred the need for us to talk about site search and if/who really needs it. After a recent football game they went through and picked one PAA (people also ask) about each of the advertisers and checked if they could find the answer on the advertiser’s site using site search. Pretty much everyone but one failed. For a quick comparision note our own sites: Dave Rohrer Personal – small static site of ~10 pages with no site search.Avalaunch Media – ~1000 pages in Google with an easy to find site search in Blog.NorthSide Metrics – small static site of ~16 pages with no site search. Do Websites Need Site Search? While the long answer takes us almost 20 minutes to get to, the short answer and questions you need to ask yourself around if your site requires some type of site search are here: If the answer to these questions is NO then you might be able to get along without one.Can you and users find things easily without it?Do you have a small and limited in scope site?Is your site pretty static and small?Did you ask 5-10 people to find things on your site and they easily did?If you answer YES to any or all of these questions you really should have one.Do you have lots of products or services?Do you have lots of content in the form of articles, blog posts, FAQ, service pages, product pages, etc?If you search Google/Bing for your brand and answers to the PAAs that come up all are not easily found on your service/product/internal pages. FAQs, Blog Posts, and Content Findability For a great example of content and why you might want site search no matter what your business type go back and listen to E17 – The Good, Bad and the Ugly of Content with Melissa Fach. In it we dig into creating good content to answer your prospect/client questions and making things find-able on a site. Need ideas on how to test your site search and site overall? Talk to any and all prospect and client facing people.Customer ServiceSalesReceptionist, front desk or appointment settersAsk friends, family or strangers to find X on your site. Use 3rd party testing tools that allow you to record people as they navigate your site to answer questions.Ecommerce site? Test searching skus (yours, manufacturer and any others) Additional Site Search Resources 14 eCommerce Site Search Best Practices for 202012 Site Search Best Practices (with Examples)On-Site Search & SEO: Everything You Need to KnowWhy it’s super-important to consider your internal search when migrating Full Transcript

19 MINFEB. 23
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E138 – Does a Website Need a Site Search?

E137 – Better Personal Time Management Tips

In this episode the goal is to help you avoid burnout and hopefully get more done at work! Other Episodes In the past we have covered some similar topics that may help. LeadershipMental health Tools We talked about a number of tools to help you with time and task management. GetHarvestFreshbooksThere are many others but these were just the ones we mentioned. Full Transcript Matt Siltala: [00:00:00] Hey guys, good to be with you. How’s it going, Dave? Dave Rohrer: [00:00:15] It is going, sir. It is another day, another podcast, another Matt Siltala: [00:00:18] episode. See what we do for you guys. Um, you know what? This one’s going to be an interesting one to talk about. Like. You know, you were just sharing with me a lot of information about just kind of just how things go and as far as like the day to day busy-ness and you know, the feast or famine. And it’s really just a topic that I kind of wanted to get into and, and help people understand. But I guess the official thing tha...

21 MINFEB. 17
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E137 – Better Personal Time Management Tips

E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox

Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are NOT on LinkedIn advertising you need to read on or give a listen. Why are LinkedIn Clicks so Expensive? AJ digs into a bit of comparing why clicks cost so much on LinkedIn vs. Facebook or Google Ads or Bing Ads. In the end if you are B2C it may or may not make sense but if you are B2B you really should look at it as an option. Targeting by Job TypeTargeting by Job NameTargeting by Employer/Company NameTargeting by Industry & Industry Groups 2019 & 2020 LinkedIn Statistics If you are wondering here are some stats on the size of the platform: https://klientboost.com/ppc/linkedin-advertising-stats-2/https://www.omnicoreagency.com/linkedin-statistics/https://foundationinc.co/lab/b2b-marketing-linkedin-stats/New CEO news announced right before we recorded. Tips for Launching LinkedIn Ads Dave sets up a scenario of an SEO tool provider going after Enterprises and AJ digs in walking through his steps of how he would approach such a campaign. Look and target by Job Title.Build a new campaign and target SEO Groups.Job Function exclusion for anyone in Sales or Business DevelopmentSEO Skills would be a 3rd group.Look at decision maker vs. practitioner depending on who the target is and filter audiences that way as well.Look to uncheck Audience Expansion.Use single image sponsored content to start with for your ad.Change bid type from automated bid to max CPC but floor it to save your budget.It can be hard to spend with the text link ads. What Matters Most in LinkedIn Ads? Is content king or is it all about targeting? AJ walked the line but in the end they both are really important if you want to have a successful campaign on LinkedIn Advertising. Make your offer matter to those that you are looking to target. Can You Run an Engagement Campaign? Yes. Dave and AJ talk through some ways SaaS companies can watch for users to stop engaging with their product and use LinkedIn Advertising to try and engage people again. Additional LinkedIn Advertising Resources from AJ Advertising on LinkedIn Lynda Course by AJLinkedIn advertising for small businesses: Account setup, best practices & campaign build templatesLinkedIn Ads Show Full Transcript on LinkedIn Ads Matt Siltala: [00:00:00] Hey guys, excited to have you join us on another one of these business of digital podcasts today. I believe we have Dave over there. Hey, yay. Always got. Uh, we do have a special guest friend of mine. And a LinkedIn expert. I like to say that a J Wilcox. How’s it going AJ Wilcox: [00:00:31] doing, Greg, thanks so much for having me on. Matt Siltala: [00:00:33] Hey, thanks for joining us and we appreciate, you know, the last minute I reached out to you and, and, uh, you know, we’ve been wanting to do this one forever. I asked, David’s been in the, uh, the notes for. For quite some time as far as Dave Rohrer: [00:00:46] down the line. Matt Siltala: [00:00:47] But, uh, we figured it was time and it worked for you. And so, uh, again, I, I really do appreciate you taking the time. And before we jump into anything AAJ why don’t you just spend, uh, you know, 30 seconds or a minute and, and just share [00:01:00] with, uh, you know, our AJ Wilcox: [00:01:01] listeners. Matt Siltala: [00:01:03] Well, you know, he, he, uh, he is coming through for us. So anyway, just share it. Share a little bit about, uh, your background and where people can find you and what, what you feel they need to know about you. AJ Wilcox: [00:01:14] Awesome. Well, I fell in love with LinkedIn ads about eight years ago. Um, I used to be an SEO guy. I started digital marketing about 13 years ago, and I called myself an SEO guy. It was crazy. Um, but really fell in love with LinkedIn ad

23 MINFEB. 10
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E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox

E135 – Google’s Content Removal Tool

If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content. Beyond that, use the tool as needed to remove content or monitor your removed content and that you haven’t tripped Safe Search Filtering. Announcement & Coverage https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html“We’re happy to announce that we’re launching a new version of the Removals report in Search Console, which enables site owners to temporarily hide a page from appearing in Google Search results. The new report also provides info on pages on your site that have been reported via other Google public tools.” https://support.google.com/websearch/answer/6349986?hl=en https://searchengineland.com/google-search-console-launches-new-removals-tool-328328“Google gives you two types of removals:Temporary remove URL will hide the URL from Google Search results for about six months and clear the cached copy of the page.Clear cache URL clears the cached page and wipes out the page description snippet in Search results until the page is crawled again.” The Good Anytime Google gives us more ways to alert them or tell them via a sitemap.xml, tool or the Google Search Console we are all for it. There may be a number of uses when pages you DON’T want indexed or available but it is, this is just another way to speed things up. Wrong/Bad Product PageOutdated PageThank You Page The Bad We couldn’t think of much as we love when Google gives us more control or ways to inform them of what is going on with the site. The one thing that scares us is how people may look for ways to misuse the Public facing form. Transcript [00:00:00] Matt Siltala: Hey guys, excited to be here with you on a another one of these episodes. How’s it going, Dave? Dave Rohrer: [00:00:16] Top of the morning, Matt Siltala: [00:00:17] top of the board into the afternoon whenever Dave Rohrer: [00:00:22] is we’re recording. I don’t know. Matt Siltala: [00:00:23] Or when they’re listening. What else? Whatever you need it to be. Um, but you know, we don’t often jump into these type of topics. Uh, you know, we, we tend to record a few of these at a time and, and, uh, but we kind of felt this one was an interesting one to get into, but, uh, this is something that has to do Dave, with Google’s content removal tool, the new tool that they just put out. Now, Barry, um, of course posted about it on the 28th of January. And in the morning, I guess, or Google did a post about it in the morning of [00:01:00] January 28th and then Barry posted about it, jumped right on it, and yes, as he does. And, uh, but it’s got some, you know, some as, as always with stuff like this, there’s same some, uh. Mixed reviews going out of about it. There’s lots of different views and lots of different, uh, um, things that people are saying about it. And so we thought we would probably just jump in and spend a little time, give some of our thoughts like, uh, and Dave, you know, you could talk about, uh, you know, who you were sharing with posted about it earlier if you want. But, uh, you know, some of my first initial thoughts and our conversations with us is if there’s a way for someone in our industry to abuse it. Hey, well, Dave Rohrer: [00:01:46] yup. Matt Siltala: [00:01:46] And so again, those are like my absolute very first thoughts and I’m thinking, okay, well, you know, who’s to say that a, again, we joke about, uh, we, we just talked about the, uh, the, the term span that we [00:02:00] believe, uh, it was Brett tap key, right? That, uh, you know, sites the sites position above mine. Damn. And so, you know, Dave Rohrer: [00:02:10] everything’s spam. If it’s in front of me, that’s the only reason. Mat

17 MINFEB. 2
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E135 – Google’s Content Removal Tool

E134 – Tips for Starting a New Content Channel

A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked: I am starting a new business and want to have a blog and Instagram. How much content do I need to launch with? Do I need to fill my Instagram grid? Do I need 1, 2, 10 pieces of content on the site when I launch? Best Practices for New Content or Social Channel Sadly there is really no “correct” answer to the initial question but at a high level the goal should be to plant the seed of what your project/site is about with as many or few things posted as you need to lay that groundwork. This is true no matter what channel or platform you are looking to get started with: TikTokInstagram PostsInstagram StoriesFacebookLinkedInBlog PostTwitterYouTubePodcastEmail NewsletterWeekly Food SpecialWhite PapersWebinarsetc.. Do You Have a Content Plan? In the end the real question that we try to answer is “why you need a content plan” to answer the question around how much content do I need when I launch. Do You Know Your Posting Frequency Going Forward? If you do, use that number to help figure out how many to post at launch and how many to have at the ready so that you can come out fast. In reality you likely only need 1-2 at launch and have 1-4 at the most ready in the can waiting to be posted. Transcript [00:00:00] Hey guys, excited to be here with you on another one of these business of digital podcast episodes. How’s it going, Dave? Top of the morning or afternoon or whatever time it is. You’re listening to this? Yeah. Who you know? Who knows whatever time we’re recording. That’s right. So what we’re going to talk about today, and I love this, and you guys, you don’t know like how awesome this stuff happens, just like on the fly, but a Davis four different changes to the title. Yeah. Four different changes within, like a minute of us, uh, getting ready to record this episode. But the one that stuck that I think is amazing that Dave came up with is a tips for starting a new content channel. And so, uh, it’s really what we’re going to get into, but I guess it came from a. Inquiry or question that you received, Dave, so maybe you can kind of, uh, uh, jump in and get us started and we’ll go from [00:01:00] there. It was, um, a friend of mine who is not a digital marketing person, um, like a year and a half ago. That’s how, like when we tell you that sometimes we have ideas that we sit on them for a while and we have a long list of ideas, which kind of goes into what we’re going to talk about. Like, we have a long list of topics to talk about and we get to them eventually, sometimes not as quick as people want, but, you know, sorry. Well, yeah, you know, when you try, Hey, we’re not paid for this guy, but this is kinda one of those, it’s actually an example on multiple levels. Um, they, they were starting like. A new blog, and it can be a blog, it could be a podcast, it could be an Instagram account. Um, I don’t really think Twitter would qualify because it’s more about how much content do I need before I start. So if you’re starting a new blog, do you start with just, you know, you launch it and there’s no content? How many videos should I have before I start my YouTube channel? How many videos for your YouTube or Instagram? [00:02:00] What’s that? Yeah. No, I was gonna say, yeah. And, you know, do you build a grid in your Instagram to start with, uh, where, what is the correct best practice? And you know, back to our best practices aren’t always best practice. But as I think about us, we launched the podcast we had, shoot, how many? We had like four, I think, in the can. And I think we pushed to live instantly. And then. We had to for the next two weeks. So that gave us, you know, tw

21 MINENE. 26
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E134 – Tips for Starting a New Content Channel

Latest Episodes

E143 – Local Business Guide to Staying in Business During Covid-19

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn’t the full outline but does cover 10 important points made during the episode. Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business.Making customers and employees feel safe during all this is key. What are things you can do to keep your customers and employees safe? Be kind to your employees and help them through this tough time as well. Using delivery services of some sort are essential during times like these. If you are a restaurant that has not embraced this yet, you need to just jump right in. Making sure that you are constantly letting people know you are open on social media. Supporting other local businesses as well. If you are seeing awesome things other local businesses are doing make sure and give them props and call them out on social media. We are all in this together and need to support one another.Deals Deals Deals – if you have a nurse come in in scrubs … offer him/her a free meal and I promise you it will be posted on social media. Do not do it for this reason alone, but lets be awesome to those on the front lines right now.Gift Cards – offer killer deals like spend 70$ and get 100$ gift card to be used when this pandemic is over. This helps give you revenue during these trying times. Anyone that posts about how awesome you are doing on social media, take that content (with permission) and re-purpose it. Make sure you have a Google My Business account that is accurate is key to all this as well. Making sure updated hours and menus and everything else you know that needs to be done, is done. Additional Resources Yelp sees huge decline in restaurant demand, offers $25MM relief packageGoogle temporarily disables local reviews Full Transcript Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to be with you on a, another one of these business of digital podcasts, a grateful for you as always, taking the time to join David. I, how’s it going? Dave? Dave Rohrer: [00:00:21] It is going, sir, Matt Siltala: [00:00:22] except for the fact that you’re a little bit under the weather right now. I am Dave Rohrer: [00:00:27] sick. Aloe was allergies and then I think it turned into a full blown stuffy nose type of fun stuff. Matt Siltala: [00:00:35] So Dave Rohrer: [00:00:36] yes, yesterday I was, I had a client call where I delivered a a 30 page audit and like the very first words out of my mouth, like cracked as if I was going through puberty. Matt Siltala: [00:00:44] It was fun. Dave Rohrer: [00:00:45] There was another 35 or 40 minutes of that. Matt Siltala: [00:00:48] I was like. I was Dave Rohrer: [00:00:49] like, I apologize. At least 50 times. Well, I apologize to anyone listening today that’s going to do most of the talking. Matt Siltala: [00:00:55] And I do appreciate you doing this though, because when, when Dave and I get together and [00:01:00] we talk about when we’re going to record these, I just felt that this was something that we needed to get out there. There’s a lot of businesses, uh, struggling right now. A lot of local businesses, you know, local restaurants, uh, places like that. Um, everyone’s trying to navigate through this whole coven, uh, 19, uh, epidemic, pandemic, whatever you want to call it. And so I, uh, I just wanted to, like, I, I talked to Dave and, and I was suggested by a couple people because I, I have a, a, there’s a local business here that I’ve helped and I’ve pretty much given them as much, um

29 MIN3 d ago
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E143 – Local Business Guide to Staying in Business During Covid-19

E142 – Tips for the Remote Work Life w/ Aleyda Solis

Taking advantage of Aleyda’s lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic. She also just posted a Work from Home Worker Checklist (link below) for those working remotely from home for the first time that newbies to this way of working (Matt & Dave both have been remote/WFH for many years now too). Remote Work Resources 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus ImpactRemote Living & Working Tool List (time tracking, chat, video chat, meeting software, etc.)Remote Water Cooler on Discord (Organized by Aleyda)Remoters.net (jobs, tools, interviews, etc.)Work from Home Worker ChecklistDave Rohrer’s interview on Remoters.netList of Free Software & Services during Coronavirus OutbreakCoywolf – Online Community Digital Marketer’s OrganizationLook for online happy and social hours on Twitter and Facebook happening during quarantine.Meeting Cost CalculatorSneek.ioPukkateamSnag-it – Aleyda recommends and Dave uses this dailyScreencast-o-maticZoom (conference call)Time Management Technique Aleyda’s First Time Remoting Tips Have a routine. Have discipline and use that and the routine so you start the day and end the day. Have a specific space for work. Have a room if possible or a corner that you work at and can walk away from at the end of the day. The goal is to have a separation of “work space” and “living space”. For those that live with significant others or children this will also signal to them that “you are at work”.Set a schedule. Again this leaving the “work space” will create a separation from working at home and living at home.Upgrade your equipment for not comfort (table, chair, monitor, video, etc.) but a quality mic and headphones. If possible noise canceling headphones will help you focus if you life and work with others. Having a schedule will help others know when to reach out to you or when you will be looking at email/Skype/Slack/etc. Also have internal rules for when the team should have conference calls, video calls, slack chat hours, etc. Full Transcript *as always this is not an exact and correct transcript as it is done by AI but it is VERY close for those that want to read instead of listen* Matt Siltala: [00:00:00] Hey guys, excited to have you join us on another one of these business of digital podcast. And today, Dave, uh, I am really excited you’re that right, Dave? Yes. So we have a special guest. I’m Alita solace, and I’m, I just with, with what’s going on in the world right now, and. And, uh, so many people working from home. I am so excited that to have this conversation and talk about, you know, the remote work life and whatnot. But, uh, before we really jumped into it, I just want to give a, um, a Lita shout out and say, thanks for joining us, my friend. It’s good to have you on Aleyda Solis: [00:00:44] the air. Thank you very much for the invite is, uh, super excited to be talking with you and Dave about something that is actually not a CEO. So this is, there was nice, this difference. I, I love it. Thank God. Matt Siltala: [00:00:59] But before [00:01:00] we really jumped into, I mean, if you want to give her the, our listeners a little bit of a. A brief, uh, background, uh, to who you are, some that may not know you or are new or whatever. Just give a little bit of an introduction and what, what you want people to know about yourself and then we’ll jump into it. Aleyda Solis: [00:01:15] Yes, sure thing. Well, I am actually an SEO consultant. I have a boutique SEO solvency that is called, um. Alrighty. We work with clients from all over the world. It is me and three more people who are also SEO consultants and we are spread out. So we are re

32 MIN1 w ago
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E142 – Tips for the Remote Work Life w/ Aleyda Solis

E141 – Business Photoshoot Tips

Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips: Lighting – do make sure that you have overhead and maybe support lighting to make sure you can see the person or product.Background – Have a consistent background if possible. If you have a logo or really great wall, use that each time so your team photos are consistent.Product – use a soft box or white poster board to help make the item really pop.Have a quality camera but also don’t be afraid to take lots of photos with a phone camera. Balance professional setup shots with raw in the field shots. Not every photo will need to be staged but there are times where you will want a staged or want spur of the moment photo.Plan – know what people, teams, products, food, etc. you are going to shoot that day. Know where and when and how much time you have so you can make sure you use your shoot time properly.Use them in your social media and like in E140 last week use them to support your marketing, Google My Business, Google Posts and Local SEO.Use the photos and photoshoots to tell your story and answer questions that people may ask. Think about what questions people have and do you tell your story and answer those questions on your Facebook, Instagram, Google My Business, and website.We also suggest you check out past shows around photography and images for your website and social media.Alternative Ideas to Using Stock PhotographyInstagram Tools for Business Product Photography Have a professional but also have your own DLSR, point and shoot and phone camera ready to walk behind and get shots of various angles, behind the scenes or just different looks. The goal is to get all the photos you may ever need at that time of the product and setup that you can. LinkedIn & Headshot Photography Focus on headshots from shoulders up. To see the Avalaunch branded background that is below head to the About Page. Think about branding, consistency, being fun, or whatever you want but this is just another way for your team and business to leverage the photos in multiple ways. Restaurant Photography Not every week or special requires a photoshoot but when you do them make sure you supplement the pro photos with more raw ones from your own camera or phone camera. The goal is to have a mix of user generated content, professional photos and more raw camera/phone camera images available for your website, social media and marketing at all times. Internal & Business Photography As we stated in the show, plan out your day, have people dress and give them notice/examples, mix in action shots with head shots with candid photos of teams and people working. If you are a service business that does landscaping, flooring, handy services or anything along those lines make sure your in the field staff take before and after. Work permission to use photos into contracts and ask/get for permission to help create an endless supply of possible photos to use when you need them. Photography Tips & Links 11 tips to follow for the perfect LinkedIn profile picture in 2019How to Take Perfect Headshots: Six TipsHow to prepare for Corporate Headshots?10 Tips for Picking the Right LinkedIn Profile Picture8 Tips to Instantly Improve Your Restaurant Photography14 Business Photography Tips for Products and ServicesCanvaRelayThat Full Transcript Matt Siltala: [00:00:00] Hey guys, excited to have you on another one of these businesses, digital podcast. Uh, looking forward to chatting with you about this one, especially today. This is something that’s, uh, near and dear to my heart and right up my alley. But before we get into all that, Hey, Dave, how’s it going? Dave Ro

24 MIN2 w ago
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E141 – Business Photoshoot Tips

E140 – Photo Optimization for Local SEO w/ Mike Blumenthal

Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike “Professor Maps” Blumenthal. Local SEO Topics Covered Zero ClicksImmersive SearchTransnational SearchKnowledge GraphGoogle My BusinessReviewsLocal GuidesOptimizing Photos that Show up in LocalImages & Impact on Local in 2020 Best Practices for Images Along with a number of topics touched on during the episode one big one was the role of images now and what a business can do (or should) to leverage images more in Local SEO. A few tips from Mike that came out of the talking include: Quality. Phone images can be good but really work to make the images you upload high quality.Google Image GuidelinesGoogle Business Specific Guidelines for PhotosGoogle AI is getting better in understanding what is in photos and the quality of those photos.Images are getting better placement in Local results. Search by Photos – Read more at NEW GOOGLE LOCAL DISCOVERY: SEARC...

27 MIN3 w ago
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E140 – Photo Optimization for Local SEO w/ Mike Blumenthal

E139 – Should You Connect With Coworkers on Social Media?

What to do about coworkers and bosses and social media accounts? Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line? Disclaimer: Dave and Matt are not your HR Department or lawyers. For all legal related questions around hiring, firing and even your own internal social media rules you should consult a paid professional aka lawyer. TL/DR version of “Should you connect with bosses and coworkers on Social Media?” Dave of course says it “depends”. The other answer is much longer so read the transcript or listen to the episode! Sorry it really isn’t something that is easy to sum up. What social media networks should you worry about? While there are many social media networks out there we focused on the following for this episode: LinkedInInstagramFacebookTwitter Will Hiring Managers Look at Your Profiles? Good lord yes they will or should. Whether the person is a recruiter, HR, future coworker or boss just assume that some or al...

20 MINMAR. 1
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E139 – Should You Connect With Coworkers on Social Media?

E138 – Does a Website Need a Site Search?

Thanks to Yext for the blog post that spurred the need for us to talk about site search and if/who really needs it. After a recent football game they went through and picked one PAA (people also ask) about each of the advertisers and checked if they could find the answer on the advertiser’s site using site search. Pretty much everyone but one failed. For a quick comparision note our own sites: Dave Rohrer Personal – small static site of ~10 pages with no site search.Avalaunch Media – ~1000 pages in Google with an easy to find site search in Blog.NorthSide Metrics – small static site of ~16 pages with no site search. Do Websites Need Site Search? While the long answer takes us almost 20 minutes to get to, the short answer and questions you need to ask yourself around if your site requires some type of site search are here: If the answer to these questions is NO then you might be able to get along without one.Can you and users find things easily without it?Do you have a small and limited in scope site?Is your site pretty static and small?Did you ask 5-10 people to find things on your site and they easily did?If you answer YES to any or all of these questions you really should have one.Do you have lots of products or services?Do you have lots of content in the form of articles, blog posts, FAQ, service pages, product pages, etc?If you search Google/Bing for your brand and answers to the PAAs that come up all are not easily found on your service/product/internal pages. FAQs, Blog Posts, and Content Findability For a great example of content and why you might want site search no matter what your business type go back and listen to E17 – The Good, Bad and the Ugly of Content with Melissa Fach. In it we dig into creating good content to answer your prospect/client questions and making things find-able on a site. Need ideas on how to test your site search and site overall? Talk to any and all prospect and client facing people.Customer ServiceSalesReceptionist, front desk or appointment settersAsk friends, family or strangers to find X on your site. Use 3rd party testing tools that allow you to record people as they navigate your site to answer questions.Ecommerce site? Test searching skus (yours, manufacturer and any others) Additional Site Search Resources 14 eCommerce Site Search Best Practices for 202012 Site Search Best Practices (with Examples)On-Site Search & SEO: Everything You Need to KnowWhy it’s super-important to consider your internal search when migrating Full Transcript

19 MINFEB. 23
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E138 – Does a Website Need a Site Search?

E137 – Better Personal Time Management Tips

In this episode the goal is to help you avoid burnout and hopefully get more done at work! Other Episodes In the past we have covered some similar topics that may help. LeadershipMental health Tools We talked about a number of tools to help you with time and task management. GetHarvestFreshbooksThere are many others but these were just the ones we mentioned. Full Transcript Matt Siltala: [00:00:00] Hey guys, good to be with you. How’s it going, Dave? Dave Rohrer: [00:00:15] It is going, sir. It is another day, another podcast, another Matt Siltala: [00:00:18] episode. See what we do for you guys. Um, you know what? This one’s going to be an interesting one to talk about. Like. You know, you were just sharing with me a lot of information about just kind of just how things go and as far as like the day to day busy-ness and you know, the feast or famine. And it’s really just a topic that I kind of wanted to get into and, and help people understand. But I guess the official thing tha...

21 MINFEB. 17
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E137 – Better Personal Time Management Tips

E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox

Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are NOT on LinkedIn advertising you need to read on or give a listen. Why are LinkedIn Clicks so Expensive? AJ digs into a bit of comparing why clicks cost so much on LinkedIn vs. Facebook or Google Ads or Bing Ads. In the end if you are B2C it may or may not make sense but if you are B2B you really should look at it as an option. Targeting by Job TypeTargeting by Job NameTargeting by Employer/Company NameTargeting by Industry & Industry Groups 2019 & 2020 LinkedIn Statistics If you are wondering here are some stats on the size of the platform: https://klientboost.com/ppc/linkedin-advertising-stats-2/https://www.omnicoreagency.com/linkedin-statistics/https://foundationinc.co/lab/b2b-marketing-linkedin-stats/New CEO news announced right before we recorded. Tips for Launching LinkedIn Ads Dave sets up a scenario of an SEO tool provider going after Enterprises and AJ digs in walking through his steps of how he would approach such a campaign. Look and target by Job Title.Build a new campaign and target SEO Groups.Job Function exclusion for anyone in Sales or Business DevelopmentSEO Skills would be a 3rd group.Look at decision maker vs. practitioner depending on who the target is and filter audiences that way as well.Look to uncheck Audience Expansion.Use single image sponsored content to start with for your ad.Change bid type from automated bid to max CPC but floor it to save your budget.It can be hard to spend with the text link ads. What Matters Most in LinkedIn Ads? Is content king or is it all about targeting? AJ walked the line but in the end they both are really important if you want to have a successful campaign on LinkedIn Advertising. Make your offer matter to those that you are looking to target. Can You Run an Engagement Campaign? Yes. Dave and AJ talk through some ways SaaS companies can watch for users to stop engaging with their product and use LinkedIn Advertising to try and engage people again. Additional LinkedIn Advertising Resources from AJ Advertising on LinkedIn Lynda Course by AJLinkedIn advertising for small businesses: Account setup, best practices & campaign build templatesLinkedIn Ads Show Full Transcript on LinkedIn Ads Matt Siltala: [00:00:00] Hey guys, excited to have you join us on another one of these business of digital podcasts today. I believe we have Dave over there. Hey, yay. Always got. Uh, we do have a special guest friend of mine. And a LinkedIn expert. I like to say that a J Wilcox. How’s it going AJ Wilcox: [00:00:31] doing, Greg, thanks so much for having me on. Matt Siltala: [00:00:33] Hey, thanks for joining us and we appreciate, you know, the last minute I reached out to you and, and, uh, you know, we’ve been wanting to do this one forever. I asked, David’s been in the, uh, the notes for. For quite some time as far as Dave Rohrer: [00:00:46] down the line. Matt Siltala: [00:00:47] But, uh, we figured it was time and it worked for you. And so, uh, again, I, I really do appreciate you taking the time. And before we jump into anything AAJ why don’t you just spend, uh, you know, 30 seconds or a minute and, and just share [00:01:00] with, uh, you know, our AJ Wilcox: [00:01:01] listeners. Matt Siltala: [00:01:03] Well, you know, he, he, uh, he is coming through for us. So anyway, just share it. Share a little bit about, uh, your background and where people can find you and what, what you feel they need to know about you. AJ Wilcox: [00:01:14] Awesome. Well, I fell in love with LinkedIn ads about eight years ago. Um, I used to be an SEO guy. I started digital marketing about 13 years ago, and I called myself an SEO guy. It was crazy. Um, but really fell in love with LinkedIn ad

23 MINFEB. 10
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E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox

E135 – Google’s Content Removal Tool

If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content. Beyond that, use the tool as needed to remove content or monitor your removed content and that you haven’t tripped Safe Search Filtering. Announcement & Coverage https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html“We’re happy to announce that we’re launching a new version of the Removals report in Search Console, which enables site owners to temporarily hide a page from appearing in Google Search results. The new report also provides info on pages on your site that have been reported via other Google public tools.” https://support.google.com/websearch/answer/6349986?hl=en https://searchengineland.com/google-search-console-launches-new-removals-tool-328328“Google gives you two types of removals:Temporary remove URL will hide the URL from Google Search results for about six months and clear the cached copy of the page.Clear cache URL clears the cached page and wipes out the page description snippet in Search results until the page is crawled again.” The Good Anytime Google gives us more ways to alert them or tell them via a sitemap.xml, tool or the Google Search Console we are all for it. There may be a number of uses when pages you DON’T want indexed or available but it is, this is just another way to speed things up. Wrong/Bad Product PageOutdated PageThank You Page The Bad We couldn’t think of much as we love when Google gives us more control or ways to inform them of what is going on with the site. The one thing that scares us is how people may look for ways to misuse the Public facing form. Transcript [00:00:00] Matt Siltala: Hey guys, excited to be here with you on a another one of these episodes. How’s it going, Dave? Dave Rohrer: [00:00:16] Top of the morning, Matt Siltala: [00:00:17] top of the board into the afternoon whenever Dave Rohrer: [00:00:22] is we’re recording. I don’t know. Matt Siltala: [00:00:23] Or when they’re listening. What else? Whatever you need it to be. Um, but you know, we don’t often jump into these type of topics. Uh, you know, we, we tend to record a few of these at a time and, and, uh, but we kind of felt this one was an interesting one to get into, but, uh, this is something that has to do Dave, with Google’s content removal tool, the new tool that they just put out. Now, Barry, um, of course posted about it on the 28th of January. And in the morning, I guess, or Google did a post about it in the morning of [00:01:00] January 28th and then Barry posted about it, jumped right on it, and yes, as he does. And, uh, but it’s got some, you know, some as, as always with stuff like this, there’s same some, uh. Mixed reviews going out of about it. There’s lots of different views and lots of different, uh, um, things that people are saying about it. And so we thought we would probably just jump in and spend a little time, give some of our thoughts like, uh, and Dave, you know, you could talk about, uh, you know, who you were sharing with posted about it earlier if you want. But, uh, you know, some of my first initial thoughts and our conversations with us is if there’s a way for someone in our industry to abuse it. Hey, well, Dave Rohrer: [00:01:46] yup. Matt Siltala: [00:01:46] And so again, those are like my absolute very first thoughts and I’m thinking, okay, well, you know, who’s to say that a, again, we joke about, uh, we, we just talked about the, uh, the, the term span that we [00:02:00] believe, uh, it was Brett tap key, right? That, uh, you know, sites the sites position above mine. Damn. And so, you know, Dave Rohrer: [00:02:10] everything’s spam. If it’s in front of me, that’s the only reason. Mat

17 MINFEB. 2
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E135 – Google’s Content Removal Tool

E134 – Tips for Starting a New Content Channel

A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked: I am starting a new business and want to have a blog and Instagram. How much content do I need to launch with? Do I need to fill my Instagram grid? Do I need 1, 2, 10 pieces of content on the site when I launch? Best Practices for New Content or Social Channel Sadly there is really no “correct” answer to the initial question but at a high level the goal should be to plant the seed of what your project/site is about with as many or few things posted as you need to lay that groundwork. This is true no matter what channel or platform you are looking to get started with: TikTokInstagram PostsInstagram StoriesFacebookLinkedInBlog PostTwitterYouTubePodcastEmail NewsletterWeekly Food SpecialWhite PapersWebinarsetc.. Do You Have a Content Plan? In the end the real question that we try to answer is “why you need a content plan” to answer the question around how much content do I need when I launch. Do You Know Your Posting Frequency Going Forward? If you do, use that number to help figure out how many to post at launch and how many to have at the ready so that you can come out fast. In reality you likely only need 1-2 at launch and have 1-4 at the most ready in the can waiting to be posted. Transcript [00:00:00] Hey guys, excited to be here with you on another one of these business of digital podcast episodes. How’s it going, Dave? Top of the morning or afternoon or whatever time it is. You’re listening to this? Yeah. Who you know? Who knows whatever time we’re recording. That’s right. So what we’re going to talk about today, and I love this, and you guys, you don’t know like how awesome this stuff happens, just like on the fly, but a Davis four different changes to the title. Yeah. Four different changes within, like a minute of us, uh, getting ready to record this episode. But the one that stuck that I think is amazing that Dave came up with is a tips for starting a new content channel. And so, uh, it’s really what we’re going to get into, but I guess it came from a. Inquiry or question that you received, Dave, so maybe you can kind of, uh, uh, jump in and get us started and we’ll go from [00:01:00] there. It was, um, a friend of mine who is not a digital marketing person, um, like a year and a half ago. That’s how, like when we tell you that sometimes we have ideas that we sit on them for a while and we have a long list of ideas, which kind of goes into what we’re going to talk about. Like, we have a long list of topics to talk about and we get to them eventually, sometimes not as quick as people want, but, you know, sorry. Well, yeah, you know, when you try, Hey, we’re not paid for this guy, but this is kinda one of those, it’s actually an example on multiple levels. Um, they, they were starting like. A new blog, and it can be a blog, it could be a podcast, it could be an Instagram account. Um, I don’t really think Twitter would qualify because it’s more about how much content do I need before I start. So if you’re starting a new blog, do you start with just, you know, you launch it and there’s no content? How many videos should I have before I start my YouTube channel? How many videos for your YouTube or Instagram? [00:02:00] What’s that? Yeah. No, I was gonna say, yeah. And, you know, do you build a grid in your Instagram to start with, uh, where, what is the correct best practice? And you know, back to our best practices aren’t always best practice. But as I think about us, we launched the podcast we had, shoot, how many? We had like four, I think, in the can. And I think we pushed to live instantly. And then. We had to for the next two weeks. So that gave us, you know, tw

21 MINENE. 26
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E134 – Tips for Starting a New Content Channel
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