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The Cash-Based Practice Podcast

Jarod Carter

1
Followers
17
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The Cash-Based Practice Podcast

The Cash-Based Practice Podcast

Jarod Carter

1
Followers
17
Plays
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About Us

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

Latest Episodes

CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area. He built his practice over time with low risk by moonlighting in ER and urgent care as he grew his patient base. For a variety of reasons we discuss in this episode, his practice grew into something he was not satisfied with, and though it was thriving financially he eventually decided to “mostly close.” He took a couple years to rest, travel, and decide what would come next. When he was ready, he reopened a functional medicine concierge practice that would allow him to help patients in the way he desires while maintaining a balanced life. In this interview, Dr. Camp explains how he got started and what he’s learned from running two different cash-based medical practices, including what worked and what he’d do differently if starting over again. USEFUL INFORMATION: Check out our ebook Medicare and Cash-Pay PT

53 min4 d ago
Comments
CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp

CBP 135: Compensation strategies that grow a winning cash-based practice team

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Automated Talent Attraction and Hiring System

19 min1 w ago
Comments
CBP 135: Compensation strategies that grow a winning cash-based practice team

CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they reached out to learn more. This week’s podcast was recorded during a Facebook Live in which Jordan conducted a ‘reverse-interview’ with me to explore what sets apart the webinars that really produce patients from those that simply inform. In the interview, we cover what goes into high-converting webinars and the followup strategies that are pivotal to success. You’ll also hear all about Jordan’s Online New Patient Workshop System Toolkit, the incredibly discounted package we’ve created to get this information in your hands as economically as possible. We walk through exactly what’s included and how each of the tools help make sure your online workshops actually produce patients. USEFUL INFORMATION: Check out our Cash-Pr...

57 min2 w ago
Comments
CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather

CBP 133: How My Cash-Based Practice Actually Thrived in 2020

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually thrive. You’ll hear exactly what has worked to keep my own cash-based practice going strong throughout 2020 and my marketing plans for the coming months. You’ll also hear about our Labor Day flash sale, where you can save 20% on all my courses, ebooks, and coaching programs. To take advantage, just visit my website and during checkout, click “have a promo code”, enter“FREEDOM” and click “apply”.(Sale ends Monday at midnight.) USEFUL INFORMATION: Check out our Mastermind coaching group

36 min3 w ago
Comments
CBP 133: How My Cash-Based Practice Actually Thrived in 2020

CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn’t really possible within the insurance-based business model. Valerie began listening to this podcast and joined my Cash-Practice Mastermind group so she could learn what to do in order to get a new practice off to a strong start. Two years ago, all that preparation was put to good use when she finally opened her own private-pay pelvic health practice. Incredibly, her new clinic was 75% booked within just 3 months! Despite all the craziness of 2020, Valerie’s practice continues to grow, and she utilized my Automated Hiring system to hire her first physical therapist as well as admin support. In this interview, she shares the story of how s...

59 minAUG 27
Comments
CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe

CBP 131: How to successfully target a niche with cash-based physical therapy services

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners. I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for how to multiply the ROI you’ll see from your outreach efforts. Check out our Cash-Based Practice Mastermind group

14 minAUG 20
Comments
CBP 131: How to successfully target a niche with cash-based physical therapy services

CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s pandemic unfolded, PatientSites was among the first to provide vital information, ideas, and support to help practices continue to operate safely so they could stay in business despite the mayhem. During our conversation, Scott shared the exciting news that PatientSites is introducing some incredible new resources to help leverage the many opportunities that have been created as a result of the pandemic. We dig into some inventive new possibilities for leveraging telehealth as well as some advanced automation tools to improve your responsiveness to patient calls and enhance the overall experience your clinic provides. And you’ll hear about the powerful new content management system that analyzes for SEO so you can cre...

71 minAUG 13
Comments
CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell

CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay for a full plan of care or expensive treatment package. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

11 minAUG 6
Comments
CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area. In this interview, Karen shares exactly how she uses podcasts to attract both new patients and referral sources, while establishing herself as an expert in the field. This “highlight” is from a full episode on what’s working for a wildly successful concierge PT practice. USEFUL INFORMATION: Check out our new Silver-Level Mastermind membership option

12 minJUL 23
Comments
CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You’ll learn specific techniques for efficiently generating content that gets the attention of the right people—and tips for making sure it ends up being seen. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

25 minJUL 16
Comments
CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice

Latest Episodes

CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area. He built his practice over time with low risk by moonlighting in ER and urgent care as he grew his patient base. For a variety of reasons we discuss in this episode, his practice grew into something he was not satisfied with, and though it was thriving financially he eventually decided to “mostly close.” He took a couple years to rest, travel, and decide what would come next. When he was ready, he reopened a functional medicine concierge practice that would allow him to help patients in the way he desires while maintaining a balanced life. In this interview, Dr. Camp explains how he got started and what he’s learned from running two different cash-based medical practices, including what worked and what he’d do differently if starting over again. USEFUL INFORMATION: Check out our ebook Medicare and Cash-Pay PT

53 min4 d ago
Comments
CBP 136: Escaping a Broken System through Cash-Based Functional Medicine—with Dr. Morgan Camp

CBP 135: Compensation strategies that grow a winning cash-based practice team

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Automated Talent Attraction and Hiring System

19 min1 w ago
Comments
CBP 135: Compensation strategies that grow a winning cash-based practice team

CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they reached out to learn more. This week’s podcast was recorded during a Facebook Live in which Jordan conducted a ‘reverse-interview’ with me to explore what sets apart the webinars that really produce patients from those that simply inform. In the interview, we cover what goes into high-converting webinars and the followup strategies that are pivotal to success. You’ll also hear all about Jordan’s Online New Patient Workshop System Toolkit, the incredibly discounted package we’ve created to get this information in your hands as economically as possible. We walk through exactly what’s included and how each of the tools help make sure your online workshops actually produce patients. USEFUL INFORMATION: Check out our Cash-Pr...

57 min2 w ago
Comments
CBP 134: The keys to patient-producing webinars for private practice—with Jordan Mather

CBP 133: How My Cash-Based Practice Actually Thrived in 2020

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually thrive. You’ll hear exactly what has worked to keep my own cash-based practice going strong throughout 2020 and my marketing plans for the coming months. You’ll also hear about our Labor Day flash sale, where you can save 20% on all my courses, ebooks, and coaching programs. To take advantage, just visit my website and during checkout, click “have a promo code”, enter“FREEDOM” and click “apply”.(Sale ends Monday at midnight.) USEFUL INFORMATION: Check out our Mastermind coaching group

36 min3 w ago
Comments
CBP 133: How My Cash-Based Practice Actually Thrived in 2020

CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn’t really possible within the insurance-based business model. Valerie began listening to this podcast and joined my Cash-Practice Mastermind group so she could learn what to do in order to get a new practice off to a strong start. Two years ago, all that preparation was put to good use when she finally opened her own private-pay pelvic health practice. Incredibly, her new clinic was 75% booked within just 3 months! Despite all the craziness of 2020, Valerie’s practice continues to grow, and she utilized my Automated Hiring system to hire her first physical therapist as well as admin support. In this interview, she shares the story of how s...

59 minAUG 27
Comments
CBP 132: Finding Fulfillment and a Fully Booked Schedule in a Cash-Based Practice—with Valerie Schwalbe

CBP 131: How to successfully target a niche with cash-based physical therapy services

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners. I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for how to multiply the ROI you’ll see from your outreach efforts. Check out our Cash-Based Practice Mastermind group

14 minAUG 20
Comments
CBP 131: How to successfully target a niche with cash-based physical therapy services

CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s pandemic unfolded, PatientSites was among the first to provide vital information, ideas, and support to help practices continue to operate safely so they could stay in business despite the mayhem. During our conversation, Scott shared the exciting news that PatientSites is introducing some incredible new resources to help leverage the many opportunities that have been created as a result of the pandemic. We dig into some inventive new possibilities for leveraging telehealth as well as some advanced automation tools to improve your responsiveness to patient calls and enhance the overall experience your clinic provides. And you’ll hear about the powerful new content management system that analyzes for SEO so you can cre...

71 minAUG 13
Comments
CBP 130: Killer tech that will make any cash-based practice stand out—with Scott Waddell

CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay for a full plan of care or expensive treatment package. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

11 minAUG 6
Comments
CBP 129: How to Get Comfortable with Cost Conversations in a Cash-Based Practice

CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area. In this interview, Karen shares exactly how she uses podcasts to attract both new patients and referral sources, while establishing herself as an expert in the field. This “highlight” is from a full episode on what’s working for a wildly successful concierge PT practice. USEFUL INFORMATION: Check out our new Silver-Level Mastermind membership option

12 minJUL 23
Comments
CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy

CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You’ll learn specific techniques for efficiently generating content that gets the attention of the right people—and tips for making sure it ends up being seen. This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

25 minJUL 16
Comments
CBP 127: Unraveling the mysteries of Facebook marketing for a cash-based practice
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