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The Dealer Power Hour

DealerOn

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The Dealer Power Hour

The Dealer Power Hour

DealerOn

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DealerOn’s Dealer Power Hour is an educational weekly webinar and podcast featuring the top digital marketing experts in the retail automotive industry. The podcast provides latest and greatest best practices for Website Conversion Optimization, SEM, SEO, A/B testing and general digital marketing tactics and strategies.

Latest Episodes

Texting Strategies: from Clicks to Conversations to Car Sales

Texting is huge! In fact, it is thepreferred primary means of communicationamong today’s consumers. So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES? Want to learn how toconvert your website visitors into showroom visits with a solid texting strategy? Yeah you do! We’re bringing in Peter Quinones to show you hisincredibly successful strategiesso you canimplement smart and efficient texting sales processes at your dealership. Attendees of this fast-paced 1 hour webinar will also learn: How toincrease your text channel bandwidth(advertising integration & conversion) Why “In-House” Texting agentsdrive more meaningful conversations Why text conversations are NOT the same as Chat or Messenger. Conversational SMS and SMS Marketing How to achieve texting nirvana withcompany-wide adoption and channel branding If you are ready toimplement a comprehensive texting strategy that increases showroom visits and sales, then this is the MUST...

-1 s2018 JUL. 2
Comments
Texting Strategies: from Clicks to Conversations to Car Sales

Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

FACT: Dealers can no longer afford a mediocre mobile website! Dealers have been hearing that theyneed to focus on mobile shoppersor their competitors will bury them. However85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test. Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big thatGoogle changed their algorithm to penalize websites that aren’t mobile friendly! IS YOUR DEALERSHIP WEBSITE “MOBILE-FRIENDLY”? … ARE YOU SURE?? In this can’t-miss presentation, Michael DeVito is going to teach how toget your mobile site optimized for car shoppers and Google!Attendees of this fast-paced 1 hour webinar will learn: How to Identify and fix the mobile issues Google has with your website. How to optimize your website for mobile shoppers and increase showroom traffic and sales. Why speed is critical for mobile sites, how to s...

-1 s2018 JUN. 22
Comments
Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

Expert from Facebook Discusses Dynamic Ads for Automotive

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent byproactively reaching people inrelevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them.Dynamic Ads for Automotivedoes just that! Facebook Dynamic Ads for Automotive allows manufacturers and dealers toshow the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places. WANT TO LEARN ABOUTDYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS? Sit tight. We’ve called in the expert! Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process. – She will discuss how toleverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale —leaving ...

-1 s2018 JUN. 22
Comments
Expert from Facebook Discusses Dynamic Ads for Automotive

Winning the Sale with Transparency

Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do,are you providing the right answers? Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners isan important decision that will have a huge impact on your dealership. Using the right strategyon today’s savvy internet car buyers candramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency. ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE? Join this eye-opening 1 hour webinar withBrice Englertas he discusses new studies thatexamine the modern auto shopper and reveal their needs and perceptions. As support, he will also take a look at other industries a...

-1 s2018 JUN. 15
Comments
Winning the Sale with Transparency

How to Get Started on Facebook Marketplace

Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace.Now, Marketplace isadestination for people looking to buy their next car.Dealers can list their inventory on Marketplace free of charge.All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started. IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY! If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer.To find outhow to get started onMarketplace,we’re bringing you everything you need to know directlyfrom Facebook and Gubagoo! Dean Ostilly from Facebook and Ryan Osten from Gubagoo willexplain how you can get startedtoday. In this exciting 1-hour webinar, they will discuss thebest practicesand toolsavailable right now that you can use togenerate more leads. This session is designed to show dealers the advantages of listing your used ca...

-1 s2018 JUN. 15
Comments
How to Get Started on Facebook Marketplace

How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

Mike Davenport did it…and he’s going to show you how! He is anaward winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying thathis branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you! ARE YOU READY TO LEARN WHAT IT TAKESTO BECOME A 30+CAR SALESPERSON? In this amazing 1 hour webinar, Mike will share thebest practices,processes and skills that every salesperson needs for maximum results.Attendees of this fast-paced presentation will hear about: -How to brand yourself and why -Social media marketing & engagement -Selling strategies that blow customers away -The rigorous after-sale follow-up that nets the highest % of repeat & referral business -How to get customers to think of you every time they get gas -Closing techniques that eliminate the need for a TO -The ultimate customer experience...

-1 s2018 JUN. 9
Comments
How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

2016 DealerOn Academy: Q1 Automotive Marketing Briefing

Join members of the DealerOn Executive Team todiscuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience. The collective knowledge of DealerOn’s leadership team includesretail automotive, marketing, technology and service experience. Don’t miss the2016Q1 Automotive Marketing Briefing with DealerOn Exec team! PRESENTERS:This is your opportunity to ask questions and hear from one of the most knowledgeable leadership teams in the automotive industry. Join us! Ali Amirrezvani – CEO & Co-Founder Amir Amirrezvani – Co-Founder Chris Deringer – Chief Marketing Officer Jeff Clark – Chief Sales Officer Shaun Raines – VP of Marketing Greg Gifford– Director of Search & Social Originally recorded: January 7th, 2016.

-1 s2018 JUN. 1
Comments
2016 DealerOn Academy: Q1 Automotive Marketing Briefing

How to use Artificial Intelligence for Maximum Results

At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use ofArtificial Intelligence(AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate!Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results. DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS? In this brilliant 1 hour webinar, David Kain will lead you through this strategy and convince you of theincredible benefits to using AI with HI. Fueled by the abundance of data and ever-increasing customer expectations, AI now has far more practical applications within a dealership business model. When properly utilized, AI will: amplify your business and products improve the customer experience dramatically increase productivity and evenlower costs You owe it to your dealership to find out howArtificial Intel...

-1 s2018 JUN. 1
Comments
How to use Artificial Intelligence for Maximum Results

10 Key Texting Techniques that Drive Results

Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition.When done properly,texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However,many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them? WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS? In this stirring 1 hour webinar, Jerry Thibeau is going to dive intoan expanded session focused solely onTEXT MESSAGINGwhere he will sharecutting edge sales techniques and modern technologies to sell more cars. In this must-see presentation, he will help you navigatehow to properly engage your customers via text message while still keeping your dealership TPC...

-1 s2018 MAY. 25
Comments
10 Key Texting Techniques that Drive Results

Online Merchandising Strategies that Lead to Profits & Growth

Speed to marketandeffective online merchandisingare essential keys to theprofitable growthof any dealership. However, the majority of dealerships need improvements in one or both. In this exciting 1 hour webinar, Russ Daniels from HomeNet will sharecutting edge techniques about online merchandising that lead to a bigger bottom line. Attendees of this incredibly insightful presentation will hear about: Industry insightsandbest practicesin today’s marketplace Ways todifferentiate yourselfwith online merchandising in the future What’s working todaywith online merchandising The next trends coming (Social Media, Personalization, and Interactive Content) Where online merchandising is going in thefuture Technology and car shopper behaviorthat will play a role in online merchandising for years to come Trends that dealers and vendors need to start adopting to ensurelong term success CUT DOWN YOUR ONLINE TIME TO MARKET…AND INCREASE YOUR PROFITS! If you want to learn theOnline Merchandising...

-1 s2018 MAY. 25
Comments
Online Merchandising Strategies that Lead to Profits & Growth

Latest Episodes

Texting Strategies: from Clicks to Conversations to Car Sales

Texting is huge! In fact, it is thepreferred primary means of communicationamong today’s consumers. So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES? Want to learn how toconvert your website visitors into showroom visits with a solid texting strategy? Yeah you do! We’re bringing in Peter Quinones to show you hisincredibly successful strategiesso you canimplement smart and efficient texting sales processes at your dealership. Attendees of this fast-paced 1 hour webinar will also learn: How toincrease your text channel bandwidth(advertising integration & conversion) Why “In-House” Texting agentsdrive more meaningful conversations Why text conversations are NOT the same as Chat or Messenger. Conversational SMS and SMS Marketing How to achieve texting nirvana withcompany-wide adoption and channel branding If you are ready toimplement a comprehensive texting strategy that increases showroom visits and sales, then this is the MUST...

-1 s2018 JUL. 2
Comments
Texting Strategies: from Clicks to Conversations to Car Sales

Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

FACT: Dealers can no longer afford a mediocre mobile website! Dealers have been hearing that theyneed to focus on mobile shoppersor their competitors will bury them. However85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test. Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big thatGoogle changed their algorithm to penalize websites that aren’t mobile friendly! IS YOUR DEALERSHIP WEBSITE “MOBILE-FRIENDLY”? … ARE YOU SURE?? In this can’t-miss presentation, Michael DeVito is going to teach how toget your mobile site optimized for car shoppers and Google!Attendees of this fast-paced 1 hour webinar will learn: How to Identify and fix the mobile issues Google has with your website. How to optimize your website for mobile shoppers and increase showroom traffic and sales. Why speed is critical for mobile sites, how to s...

-1 s2018 JUN. 22
Comments
Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

Expert from Facebook Discusses Dynamic Ads for Automotive

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent byproactively reaching people inrelevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them.Dynamic Ads for Automotivedoes just that! Facebook Dynamic Ads for Automotive allows manufacturers and dealers toshow the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places. WANT TO LEARN ABOUTDYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS? Sit tight. We’ve called in the expert! Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process. – She will discuss how toleverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale —leaving ...

-1 s2018 JUN. 22
Comments
Expert from Facebook Discusses Dynamic Ads for Automotive

Winning the Sale with Transparency

Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do,are you providing the right answers? Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners isan important decision that will have a huge impact on your dealership. Using the right strategyon today’s savvy internet car buyers candramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency. ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE? Join this eye-opening 1 hour webinar withBrice Englertas he discusses new studies thatexamine the modern auto shopper and reveal their needs and perceptions. As support, he will also take a look at other industries a...

-1 s2018 JUN. 15
Comments
Winning the Sale with Transparency

How to Get Started on Facebook Marketplace

Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace.Now, Marketplace isadestination for people looking to buy their next car.Dealers can list their inventory on Marketplace free of charge.All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started. IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY! If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer.To find outhow to get started onMarketplace,we’re bringing you everything you need to know directlyfrom Facebook and Gubagoo! Dean Ostilly from Facebook and Ryan Osten from Gubagoo willexplain how you can get startedtoday. In this exciting 1-hour webinar, they will discuss thebest practicesand toolsavailable right now that you can use togenerate more leads. This session is designed to show dealers the advantages of listing your used ca...

-1 s2018 JUN. 15
Comments
How to Get Started on Facebook Marketplace

How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

Mike Davenport did it…and he’s going to show you how! He is anaward winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying thathis branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you! ARE YOU READY TO LEARN WHAT IT TAKESTO BECOME A 30+CAR SALESPERSON? In this amazing 1 hour webinar, Mike will share thebest practices,processes and skills that every salesperson needs for maximum results.Attendees of this fast-paced presentation will hear about: -How to brand yourself and why -Social media marketing & engagement -Selling strategies that blow customers away -The rigorous after-sale follow-up that nets the highest % of repeat & referral business -How to get customers to think of you every time they get gas -Closing techniques that eliminate the need for a TO -The ultimate customer experience...

-1 s2018 JUN. 9
Comments
How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

2016 DealerOn Academy: Q1 Automotive Marketing Briefing

Join members of the DealerOn Executive Team todiscuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience. The collective knowledge of DealerOn’s leadership team includesretail automotive, marketing, technology and service experience. Don’t miss the2016Q1 Automotive Marketing Briefing with DealerOn Exec team! PRESENTERS:This is your opportunity to ask questions and hear from one of the most knowledgeable leadership teams in the automotive industry. Join us! Ali Amirrezvani – CEO & Co-Founder Amir Amirrezvani – Co-Founder Chris Deringer – Chief Marketing Officer Jeff Clark – Chief Sales Officer Shaun Raines – VP of Marketing Greg Gifford– Director of Search & Social Originally recorded: January 7th, 2016.

-1 s2018 JUN. 1
Comments
2016 DealerOn Academy: Q1 Automotive Marketing Briefing

How to use Artificial Intelligence for Maximum Results

At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use ofArtificial Intelligence(AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate!Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results. DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS? In this brilliant 1 hour webinar, David Kain will lead you through this strategy and convince you of theincredible benefits to using AI with HI. Fueled by the abundance of data and ever-increasing customer expectations, AI now has far more practical applications within a dealership business model. When properly utilized, AI will: amplify your business and products improve the customer experience dramatically increase productivity and evenlower costs You owe it to your dealership to find out howArtificial Intel...

-1 s2018 JUN. 1
Comments
How to use Artificial Intelligence for Maximum Results

10 Key Texting Techniques that Drive Results

Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition.When done properly,texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However,many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them? WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS? In this stirring 1 hour webinar, Jerry Thibeau is going to dive intoan expanded session focused solely onTEXT MESSAGINGwhere he will sharecutting edge sales techniques and modern technologies to sell more cars. In this must-see presentation, he will help you navigatehow to properly engage your customers via text message while still keeping your dealership TPC...

-1 s2018 MAY. 25
Comments
10 Key Texting Techniques that Drive Results

Online Merchandising Strategies that Lead to Profits & Growth

Speed to marketandeffective online merchandisingare essential keys to theprofitable growthof any dealership. However, the majority of dealerships need improvements in one or both. In this exciting 1 hour webinar, Russ Daniels from HomeNet will sharecutting edge techniques about online merchandising that lead to a bigger bottom line. Attendees of this incredibly insightful presentation will hear about: Industry insightsandbest practicesin today’s marketplace Ways todifferentiate yourselfwith online merchandising in the future What’s working todaywith online merchandising The next trends coming (Social Media, Personalization, and Interactive Content) Where online merchandising is going in thefuture Technology and car shopper behaviorthat will play a role in online merchandising for years to come Trends that dealers and vendors need to start adopting to ensurelong term success CUT DOWN YOUR ONLINE TIME TO MARKET…AND INCREASE YOUR PROFITS! If you want to learn theOnline Merchandising...

-1 s2018 MAY. 25
Comments
Online Merchandising Strategies that Lead to Profits & Growth
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