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The Destinationists

The Destinationists

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The Destinationists

The Destinationists

The Destinationists

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About Us

Smart analysis and strategic thinking about travel marketing with actionable advice for destination and tourism marketers.

Latest Episodes

Episode 021

In the second episode of our COVID-19 series, we review the challenges and changes forced onto the luxury travel segment by the pandemic and discuss the important role of 'clean travel' for this audience with Skift Global Tourism Reporter, Rosie Spinks.

43 MINMAY 25
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Episode 021

Episode 020

In the first episode of a special COVID-19 series, we speak toRodney Payne,CEO ofDestination Think,about what DMOs need to do to help their destination to recover – and succeed – in a changed travel landscape, and the uncertainty of their immediate future.

43 MINMAY 5
Comments
Episode 020

Episode 019

In this episode, we host an interactive panel at the 2020 Mumbrella #TravelMarketing Summit on the topic 'Is all travel marketing irrelevant?' featuring Brent Hill from the South Australian Tourism Commission, Samantha Saunders of Trafalgar and special guests from the live audience.

41 MINMAR 26
Comments
Episode 019

Episode 017

In this episode, we speak with Brodie Reid, Director of Marketing at Tourism New Zealand, about the bold Good Morning World campaign, highlight some of the most relevant travel trends from Condé Nast Traveller and take a look at what Australian DMOs are doing to encourage visitors back to bushfire affected destinations.

43 MINFEB 1
Comments
Episode 017

Episode 017

In this episode, we speak with Jon Mamela, CMO of Tourism Toronto, about the city's successful positioning as North America's stopover destination, highlight the impact of Google's new BERT search update on travel content and examine Tourism Northern Ireland's new brand platform.

42 MIN2019 DEC 3
Comments
Episode 017

Episode 016

In this special episode, we bring you a panel discussion event recorded live at Luxperience in Sydney on 09 October 2019 on the topic of the new rules for luxury influencer marketing featuring Sue Johnson of Spicers Retreats, Tori Johnson of Journey Beyond and Taryn Williams of theright.fit.

41 MIN2019 OCT 17
Comments
Episode 016

Episode 015

In this episode, we speak with Brent Hill, Executive Director of Marketing at the South Australian Tourism Commission, about the rationale behind their 120-hour ad, decipher new research showing a decline in influencer engagement on Instagram and break down a new campaign from JetBlue.

39 MIN2019 OCT 2
Comments
Episode 015

Episode 014

In this episode, we speak with David Gilbert, CEO of Destination Cleveland, about how the city leverages a renewed sense of purpose and local pride in its tourism marketing, a new report from Oracle detailing hotels' mobile maturity and dissect Puerto Rico's new 'Have we met yet?' campaign.

46 MIN2019 MAY 23
Comments
Episode 014

Episode 013

In this special episode, we bring you a panel discussion event recorded live at the Mumbrella Travel Marketing Summit in Sydney on 11 April 2019, titled 'taking responsibility for overtourism: can travel marketers do better?'. Featuring Susan Bonner from Royal Caribbean, Sam McDonagh from Airbnb and Laura Clarke from the Palau Legacy Project.

38 MIN2019 APR 11
Comments
Episode 013

Episode 012

In this episode, we speak with Cathay Pacific's VP of Marketing and Digital Sales for The Americas, Robecta Ma, about what it takes for an overseas airline to cut through in the cluttered US market, explore trends in Halal travel for 2019 and share a laugh over AeroMexico's DNA Discounts campaign.

44 MIN2019 MAR 21
Comments
Episode 012

Latest Episodes

Episode 021

In the second episode of our COVID-19 series, we review the challenges and changes forced onto the luxury travel segment by the pandemic and discuss the important role of 'clean travel' for this audience with Skift Global Tourism Reporter, Rosie Spinks.

43 MINMAY 25
Comments
Episode 021

Episode 020

In the first episode of a special COVID-19 series, we speak toRodney Payne,CEO ofDestination Think,about what DMOs need to do to help their destination to recover – and succeed – in a changed travel landscape, and the uncertainty of their immediate future.

43 MINMAY 5
Comments
Episode 020

Episode 019

In this episode, we host an interactive panel at the 2020 Mumbrella #TravelMarketing Summit on the topic 'Is all travel marketing irrelevant?' featuring Brent Hill from the South Australian Tourism Commission, Samantha Saunders of Trafalgar and special guests from the live audience.

41 MINMAR 26
Comments
Episode 019

Episode 017

In this episode, we speak with Brodie Reid, Director of Marketing at Tourism New Zealand, about the bold Good Morning World campaign, highlight some of the most relevant travel trends from Condé Nast Traveller and take a look at what Australian DMOs are doing to encourage visitors back to bushfire affected destinations.

43 MINFEB 1
Comments
Episode 017

Episode 017

In this episode, we speak with Jon Mamela, CMO of Tourism Toronto, about the city's successful positioning as North America's stopover destination, highlight the impact of Google's new BERT search update on travel content and examine Tourism Northern Ireland's new brand platform.

42 MIN2019 DEC 3
Comments
Episode 017

Episode 016

In this special episode, we bring you a panel discussion event recorded live at Luxperience in Sydney on 09 October 2019 on the topic of the new rules for luxury influencer marketing featuring Sue Johnson of Spicers Retreats, Tori Johnson of Journey Beyond and Taryn Williams of theright.fit.

41 MIN2019 OCT 17
Comments
Episode 016

Episode 015

In this episode, we speak with Brent Hill, Executive Director of Marketing at the South Australian Tourism Commission, about the rationale behind their 120-hour ad, decipher new research showing a decline in influencer engagement on Instagram and break down a new campaign from JetBlue.

39 MIN2019 OCT 2
Comments
Episode 015

Episode 014

In this episode, we speak with David Gilbert, CEO of Destination Cleveland, about how the city leverages a renewed sense of purpose and local pride in its tourism marketing, a new report from Oracle detailing hotels' mobile maturity and dissect Puerto Rico's new 'Have we met yet?' campaign.

46 MIN2019 MAY 23
Comments
Episode 014

Episode 013

In this special episode, we bring you a panel discussion event recorded live at the Mumbrella Travel Marketing Summit in Sydney on 11 April 2019, titled 'taking responsibility for overtourism: can travel marketers do better?'. Featuring Susan Bonner from Royal Caribbean, Sam McDonagh from Airbnb and Laura Clarke from the Palau Legacy Project.

38 MIN2019 APR 11
Comments
Episode 013

Episode 012

In this episode, we speak with Cathay Pacific's VP of Marketing and Digital Sales for The Americas, Robecta Ma, about what it takes for an overseas airline to cut through in the cluttered US market, explore trends in Halal travel for 2019 and share a laugh over AeroMexico's DNA Discounts campaign.

44 MIN2019 MAR 21
Comments
Episode 012
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