Himalaya-The Podcast Player

4.8K Ratings
Open In App
title

The Simply Marketing Show

Alison Teare

0
Followers
2
Plays
The Simply Marketing Show

The Simply Marketing Show

Alison Teare

0
Followers
2
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

The place for small business owners and entrepreneurs to learn how to market their own business. Marketing Inspiration and ideas which will help you to grow a business you will love!

Latest Episodes

Episode 77 - How to approach your pricing after lockdown and the biggest mistakes to avoid

How to approach your pricing post lockdown If you’re thinking about putting your prices up now, read on to find out why this would be the number one mistake for getting your business back on track! As we ease out of lockdown and things are starting to open up, people are getting back into the way of buying things again. But, they are understandably being careful about what they spend and, as a business owner, you need to take that into account. For that reason, you have to think very carefully about what strategies you are going to use to get your business back on track. There are definitely some right ways and some very wrong ways to go about building business back up post lockdown. Listen to this podcast to discover what you should and shouldn’t be doing post lockdown to get your business back on track… What I talk about: Why kindness and compassion are key to your success post lockdown How putting prices up will alienate your customers What customers actually want from you right now (hint: it isn’t a price increase!) The best strategies for encouraging people to buy from you What you will learn: How to develop a pricing strategy that benefits you and your customer The best ways to add value to what you sell How to reward loyalty and maintain relationships with customers The importance of marketing your promotions For more expert tips and free resources about marketing your business, head over to my website and take a look at the new Resources page at Alisonteare.com/resources For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

16 MIN2 d ago
Comments
Episode 77 - How to approach your pricing after lockdown and the biggest mistakes to avoid

Episode 76 - How to get your website to the top of Google

How to get your website to the top of Google Getting your website ranked onto page 1 of Google is the ultimate goal for most business owners. However, it can be a pretty big challenge! Trying to get onto the first page of Google, and then stay on the first page of Google is not for the faint-hearted. There’s so much to do and understand that it can be quite overwhelming for the business owner to figure out on their own. That’s where Amy Falcione, my guest on this week’s podcast, is invaluable. Amy helps business owners to improve their websites so that they rank higher on Google. Listen now to what Amy says about getting your website onto the first page of Google so you don’t miss those essential customers and leads… What we discuss The tactics Google uses to rank your website Ways to keep Google happy Why you need more text on your site The value of blogs and backlinks What you will learn Where to find your keywords How to use keywords Using social media to help your rankings Creating backlinks, external links and internal links Trying to climb the ranks of Google can be a full-time job in itself! If you’d like to know more about Search Engine Optimisation and how to improve your website’s ranking on Google, get in touch with Amy at bigpicturemarketing.co or find her on Instagram or Facebook at Big Picture Marketing Co More about Amy Through her digital agency, Big Picture Marketing, Amy Falcione helps startups and local businesses create, implement, and execute their visual content and SEO. In addition she also hosts networking groups and is a speaker for local marketing events. Website:https://www.bigpicturemarketing.co Facebook Page:http://facebook.com/bigpicturemarketingco Instagram:https://www.instagram.com/bigpicturemarketingco/ More useful information from Amy Keyword research tool:http://ubersuggest.io/ Google Search Console:https://search.google.com/search-console/about Blog post ideas:https://answerthepublic.com/ https://getfound.podia.com/small-business-seo-course For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

39 MIN1 w ago
Comments
Episode 76 - How to get your website to the top of Google

Episode 75 - Why you need to build an audience to sell more services

How to build an audience When we talk about building an audience in marketing terms, what do we really mean? If you think about TV programmes and the different types of audiences they attract, from David Attenborough documentaries to soaps like Coronation Street to reality shows like Love Island, we can see that the viewers would all be totally different. It’s the same in marketing. You need to grow an audience that relates to you and your service or product. These are the people who will support you, who will be there with you on your journey, who will tell their friends about you and who will ultimately help to market your business. In this podcast, you’ll learn how to engage with the right type of audience, how to develop those all-important, long-lasting relationships, and how having a clear strategy to grow your audience will help you to sell more products or services in the long run. What I talk about: Why you need to build an audience What it means to build an audience How your audience can support you The best places to find your audience What you will learn Attracting the right kind of audience Why it’s important to show the real you How to be seen and heard by the right people Measuring your audience growth For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

16 MIN2 w ago
Comments
Episode 75 - Why you need to build an audience to sell more services

Episode 74 - How long will it take to get results from your marketing

How long will it take to get results in your marketing? Sometimes marketing can seem like a huge, uphill effort, especially when you might not see results straight away. But it is an essential part of growing your business and shouldn’t be looked over when times get tough. With marketing, the actions you take will drive the outcomes you get. Therefore you need to be moving forward all the time – if you stand still, your outcome will stand still. It’s that simple. In this podcast we look at the factors that influence your marketing; above all whether there are any ways that you can speed up the process; and how by thinking strategically, you can really start to gain traction and drive your business forward. What I discuss: Why a good marketeer needs to be a good listener How to be completely customer-focussed Why consistency brings rewards Being reactive versus proactive How to not waste time on marketing that doesn’t work What you will learn: How to deliver a product or service ...

25 MIN3 w ago
Comments
Episode 74 - How long will it take to get results from your marketing

Episode 73 - How to get free PR for your business - Megan Allen

How to get free PR for your business If you thought that PR was one of those dark arts, best left to the big brands and media experts, think again! PR has changed and it could be your quickest and easiest – not to mention the most cost-effective – way to bring people to your business. PR is essentially about building, maintaining and protecting your reputation. The old school way was by sending out press releases to journalists but today you can also control your own press using social media. Both routes require the same thing – a good, relevant story that speaks to your target audience. Listen to this podcast with PR expert Megan Allen of Rural Roots Media to find out how to find and develop your story, how to pitch it to editors and journalists, and ultimately how to secure yourself some free marketing in the media. What we discuss: Why journalists really do want you to contact them What journalists are looking for in a story The value of having a 12-month PR campaign How to write a story for your target audience What you will learn: The best place to connect with journalists How to pitch your story to the media How to target your dream publication The differences between print and digital PR More about Megan Megan Allen is a journalist and public relations expert who specialises in rural tourism. She lives in Rutland with her husband,Nick, and baby boy, Ezra, where she runs her PR agency,Rural Roots Media, and writes and editsThe Rural Travel Guide. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

29 MINJUN 12
Comments
Episode 73 - How to get free PR for your business - Megan Allen

Episode 72 - How to reset your marketing

How to reset your marketing If you haven’t done so for a while, now is an ideal time to reset your marketing objectives. Why? Because, in order to move forward, it is crucial to work on your business and not just in your business. That means taking stock of where you are now, asking yourself whether you are still meeting your original marketing goals and objectives and then taking positive steps to achieve them. But this is not just an activity to keep you busy in lockdown – this is a business task that needs doing regularly so that you can keep moving your business forward and in the right direction. Listen now to discover the benefits of resetting your marketing goals and how this will help to grow your brand in the long run. What I talk about: The difference between working on your business versus in your business Why your marketing goals may have changed The best way to prioritise any new goals What is the best course of action to take to achieve these goals What you will learn: How to find clarity in your marketing strategy How to reset your goals and objectives How to take steps towards these goals How to recognise if you are hiding behind your business and brand For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there’s plenty of tips and advice on what works and what doesn’t work in the online world. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

21 MINJUN 5
Comments
Episode 72 - How to reset your marketing

Episode 71 - How to build a stronger brand - Melinda Livesy

How to build a stronger brand Brand awareness is everywhere these days, but do you actually know what goes into creating a brand? There’s a big difference between brand identity and brand strategy, says brand strategist extraordinaire, Melinda Livsey. And brand strategy is where it all begins – this is where you get to the heart of what your business stands for and who your ideal customer is. Armed with this information, you can then birth your brand, creating a visual identity that communicates this same, consistent message through all channels of communication. You can’t talk to people effectively if you haven’t got your branding strategy in place first. In this podcast, Melinda shares her expert advice on how to go about creating a brand for your business and the steps you can take if you think you need a brand refresh. What we talk about: The importance of brand to your business What elements go into building a brand Why your logo isn’t your brand How to be intentional with your branding messages What you will learn: How your logo impacts your brand message Signs that it’s time to freshen up your brand How to know if your brand is working To see branding as an investment, not an expense More about Melinda MelindaLivseyisabrandstrategist, online educator, and co-host on The Futur. She currently helps graphic designers get paid to think by teaching them how to gofrom being seen as an “ordertaker”to brand expert. For more advice from Melinda, visit marksandmaker.com, look up Melinda Livsey on Twitter or Instagram or watch her co-host The Futur on YouTube To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there’s plenty of tips and advice on what works and what doesn’t work in the online world. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

30 MINMAY 29
Comments
Episode 71 - How to build a stronger brand - Melinda Livesy

Episode 70 - 5 Tips for creating better emails

5 tips for writing better emails In this podcast, I explain why I think email is probably the most under-rated marketing tool there is. Why it’s a huge driver for building relationships, keeping in contact with people and getting your marketing message across. Many of us struggle with knowing what to write and how to keep our audience engaged but it’s actually really simple if you just follow a few basic rules. Listen to this Bitesize podcast today for top tips on how to become a better email writer and how this will ultimately help your business to grow. What I talk about: What to write about in your email Ways to make content engaging The value of being consistent The one subject, one email rule What you will learn: Why it’s important to show your personality How to make sure your email gets read How to add videos to emails How not to end up in the SPAM folder If you have any questions about how email marketing can help your business, do get in touch. Email me at alison@simply-...

28 MINMAY 22
Comments
Episode 70 - 5 Tips for creating better emails

Episode 69 How to manage your time better - Natalie Meyer

How to manage your time better If you thought being in lockdown meant you’d finally have the time to clear that ever-growing to-do list, by now you may be wondering what on earth happened! And you’re not alone – it seems that no matter how much time we seem to have on our hands, if we don’t manage our time efficiently, we’ll always feel like we’re chasing our tails. That’s the message from Natalie Meyer, a time management consultant who has been advising time-starved clients how to best juggle their daily lives so that they achieve the things they need to achieve, and more importantly, so they start to actually feel a sense of achievement. Listen to this podcast and hear what Natalie has to say about how to plan, prioritise and be purposeful about your time so that you can achieve a more satisfactory outcome, whether that be managing work, family, hobbies or just carving out ‘me-time’. What we discuss: The reason to-do lists set you up for failure Why we tend to underestima...

35 MINMAY 15
Comments
Episode 69 How to manage your time better - Natalie Meyer

Episode 68 - How to master online business development and networking

How to master online business development and networking If there’s one thing that’s come out of the coronavirus lockdown, it’s the realisation of how important online processes are. Business development and marketing go hand in hand in the online space. While we still need the connectivity of working with people face to face, there is a huge advantage to the business owner who can continue to use these new-found online systems and tools for marketing and development once it’s business as usual. Just as with live networking, online networking is a skill that you can learn. And once you master that skill, you’ll have a distinct sales edge over your competitors that can take you into new global markets and broaden your reach within your own sector. In this podcast, discover how you can start planning now to develop your online networking skills so that you’re in the best placed position to carry your business forward once lockdown lifts. What I talk about: Why it’s important to...

18 MINMAY 8
Comments
Episode 68 - How to master online business development and networking

Latest Episodes

Episode 77 - How to approach your pricing after lockdown and the biggest mistakes to avoid

How to approach your pricing post lockdown If you’re thinking about putting your prices up now, read on to find out why this would be the number one mistake for getting your business back on track! As we ease out of lockdown and things are starting to open up, people are getting back into the way of buying things again. But, they are understandably being careful about what they spend and, as a business owner, you need to take that into account. For that reason, you have to think very carefully about what strategies you are going to use to get your business back on track. There are definitely some right ways and some very wrong ways to go about building business back up post lockdown. Listen to this podcast to discover what you should and shouldn’t be doing post lockdown to get your business back on track… What I talk about: Why kindness and compassion are key to your success post lockdown How putting prices up will alienate your customers What customers actually want from you right now (hint: it isn’t a price increase!) The best strategies for encouraging people to buy from you What you will learn: How to develop a pricing strategy that benefits you and your customer The best ways to add value to what you sell How to reward loyalty and maintain relationships with customers The importance of marketing your promotions For more expert tips and free resources about marketing your business, head over to my website and take a look at the new Resources page at Alisonteare.com/resources For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

16 MIN2 d ago
Comments
Episode 77 - How to approach your pricing after lockdown and the biggest mistakes to avoid

Episode 76 - How to get your website to the top of Google

How to get your website to the top of Google Getting your website ranked onto page 1 of Google is the ultimate goal for most business owners. However, it can be a pretty big challenge! Trying to get onto the first page of Google, and then stay on the first page of Google is not for the faint-hearted. There’s so much to do and understand that it can be quite overwhelming for the business owner to figure out on their own. That’s where Amy Falcione, my guest on this week’s podcast, is invaluable. Amy helps business owners to improve their websites so that they rank higher on Google. Listen now to what Amy says about getting your website onto the first page of Google so you don’t miss those essential customers and leads… What we discuss The tactics Google uses to rank your website Ways to keep Google happy Why you need more text on your site The value of blogs and backlinks What you will learn Where to find your keywords How to use keywords Using social media to help your rankings Creating backlinks, external links and internal links Trying to climb the ranks of Google can be a full-time job in itself! If you’d like to know more about Search Engine Optimisation and how to improve your website’s ranking on Google, get in touch with Amy at bigpicturemarketing.co or find her on Instagram or Facebook at Big Picture Marketing Co More about Amy Through her digital agency, Big Picture Marketing, Amy Falcione helps startups and local businesses create, implement, and execute their visual content and SEO. In addition she also hosts networking groups and is a speaker for local marketing events. Website:https://www.bigpicturemarketing.co Facebook Page:http://facebook.com/bigpicturemarketingco Instagram:https://www.instagram.com/bigpicturemarketingco/ More useful information from Amy Keyword research tool:http://ubersuggest.io/ Google Search Console:https://search.google.com/search-console/about Blog post ideas:https://answerthepublic.com/ https://getfound.podia.com/small-business-seo-course For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

39 MIN1 w ago
Comments
Episode 76 - How to get your website to the top of Google

Episode 75 - Why you need to build an audience to sell more services

How to build an audience When we talk about building an audience in marketing terms, what do we really mean? If you think about TV programmes and the different types of audiences they attract, from David Attenborough documentaries to soaps like Coronation Street to reality shows like Love Island, we can see that the viewers would all be totally different. It’s the same in marketing. You need to grow an audience that relates to you and your service or product. These are the people who will support you, who will be there with you on your journey, who will tell their friends about you and who will ultimately help to market your business. In this podcast, you’ll learn how to engage with the right type of audience, how to develop those all-important, long-lasting relationships, and how having a clear strategy to grow your audience will help you to sell more products or services in the long run. What I talk about: Why you need to build an audience What it means to build an audience How your audience can support you The best places to find your audience What you will learn Attracting the right kind of audience Why it’s important to show the real you How to be seen and heard by the right people Measuring your audience growth For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

16 MIN2 w ago
Comments
Episode 75 - Why you need to build an audience to sell more services

Episode 74 - How long will it take to get results from your marketing

How long will it take to get results in your marketing? Sometimes marketing can seem like a huge, uphill effort, especially when you might not see results straight away. But it is an essential part of growing your business and shouldn’t be looked over when times get tough. With marketing, the actions you take will drive the outcomes you get. Therefore you need to be moving forward all the time – if you stand still, your outcome will stand still. It’s that simple. In this podcast we look at the factors that influence your marketing; above all whether there are any ways that you can speed up the process; and how by thinking strategically, you can really start to gain traction and drive your business forward. What I discuss: Why a good marketeer needs to be a good listener How to be completely customer-focussed Why consistency brings rewards Being reactive versus proactive How to not waste time on marketing that doesn’t work What you will learn: How to deliver a product or service ...

25 MIN3 w ago
Comments
Episode 74 - How long will it take to get results from your marketing

Episode 73 - How to get free PR for your business - Megan Allen

How to get free PR for your business If you thought that PR was one of those dark arts, best left to the big brands and media experts, think again! PR has changed and it could be your quickest and easiest – not to mention the most cost-effective – way to bring people to your business. PR is essentially about building, maintaining and protecting your reputation. The old school way was by sending out press releases to journalists but today you can also control your own press using social media. Both routes require the same thing – a good, relevant story that speaks to your target audience. Listen to this podcast with PR expert Megan Allen of Rural Roots Media to find out how to find and develop your story, how to pitch it to editors and journalists, and ultimately how to secure yourself some free marketing in the media. What we discuss: Why journalists really do want you to contact them What journalists are looking for in a story The value of having a 12-month PR campaign How to write a story for your target audience What you will learn: The best place to connect with journalists How to pitch your story to the media How to target your dream publication The differences between print and digital PR More about Megan Megan Allen is a journalist and public relations expert who specialises in rural tourism. She lives in Rutland with her husband,Nick, and baby boy, Ezra, where she runs her PR agency,Rural Roots Media, and writes and editsThe Rural Travel Guide. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

29 MINJUN 12
Comments
Episode 73 - How to get free PR for your business - Megan Allen

Episode 72 - How to reset your marketing

How to reset your marketing If you haven’t done so for a while, now is an ideal time to reset your marketing objectives. Why? Because, in order to move forward, it is crucial to work on your business and not just in your business. That means taking stock of where you are now, asking yourself whether you are still meeting your original marketing goals and objectives and then taking positive steps to achieve them. But this is not just an activity to keep you busy in lockdown – this is a business task that needs doing regularly so that you can keep moving your business forward and in the right direction. Listen now to discover the benefits of resetting your marketing goals and how this will help to grow your brand in the long run. What I talk about: The difference between working on your business versus in your business Why your marketing goals may have changed The best way to prioritise any new goals What is the best course of action to take to achieve these goals What you will learn: How to find clarity in your marketing strategy How to reset your goals and objectives How to take steps towards these goals How to recognise if you are hiding behind your business and brand For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there’s plenty of tips and advice on what works and what doesn’t work in the online world. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

21 MINJUN 5
Comments
Episode 72 - How to reset your marketing

Episode 71 - How to build a stronger brand - Melinda Livesy

How to build a stronger brand Brand awareness is everywhere these days, but do you actually know what goes into creating a brand? There’s a big difference between brand identity and brand strategy, says brand strategist extraordinaire, Melinda Livsey. And brand strategy is where it all begins – this is where you get to the heart of what your business stands for and who your ideal customer is. Armed with this information, you can then birth your brand, creating a visual identity that communicates this same, consistent message through all channels of communication. You can’t talk to people effectively if you haven’t got your branding strategy in place first. In this podcast, Melinda shares her expert advice on how to go about creating a brand for your business and the steps you can take if you think you need a brand refresh. What we talk about: The importance of brand to your business What elements go into building a brand Why your logo isn’t your brand How to be intentional with your branding messages What you will learn: How your logo impacts your brand message Signs that it’s time to freshen up your brand How to know if your brand is working To see branding as an investment, not an expense More about Melinda MelindaLivseyisabrandstrategist, online educator, and co-host on The Futur. She currently helps graphic designers get paid to think by teaching them how to gofrom being seen as an “ordertaker”to brand expert. For more advice from Melinda, visit marksandmaker.com, look up Melinda Livsey on Twitter or Instagram or watch her co-host The Futur on YouTube To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there’s plenty of tips and advice on what works and what doesn’t work in the online world. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you Also ...Join me in the Simply Marketing and Social Media Facebook Group by clickingHERE FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing -Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge -HERE https://www.alisonteare.com/challenge Work with me Book a Free Marketing Clarity Call-HERE Everyone feels overwhelmed by theirmarketing at one time. I offer claritycalls to help you to step back and see the bigger picture. Find me at -www.alisonteare.com

30 MINMAY 29
Comments
Episode 71 - How to build a stronger brand - Melinda Livesy

Episode 70 - 5 Tips for creating better emails

5 tips for writing better emails In this podcast, I explain why I think email is probably the most under-rated marketing tool there is. Why it’s a huge driver for building relationships, keeping in contact with people and getting your marketing message across. Many of us struggle with knowing what to write and how to keep our audience engaged but it’s actually really simple if you just follow a few basic rules. Listen to this Bitesize podcast today for top tips on how to become a better email writer and how this will ultimately help your business to grow. What I talk about: What to write about in your email Ways to make content engaging The value of being consistent The one subject, one email rule What you will learn: Why it’s important to show your personality How to make sure your email gets read How to add videos to emails How not to end up in the SPAM folder If you have any questions about how email marketing can help your business, do get in touch. Email me at alison@simply-...

28 MINMAY 22
Comments
Episode 70 - 5 Tips for creating better emails

Episode 69 How to manage your time better - Natalie Meyer

How to manage your time better If you thought being in lockdown meant you’d finally have the time to clear that ever-growing to-do list, by now you may be wondering what on earth happened! And you’re not alone – it seems that no matter how much time we seem to have on our hands, if we don’t manage our time efficiently, we’ll always feel like we’re chasing our tails. That’s the message from Natalie Meyer, a time management consultant who has been advising time-starved clients how to best juggle their daily lives so that they achieve the things they need to achieve, and more importantly, so they start to actually feel a sense of achievement. Listen to this podcast and hear what Natalie has to say about how to plan, prioritise and be purposeful about your time so that you can achieve a more satisfactory outcome, whether that be managing work, family, hobbies or just carving out ‘me-time’. What we discuss: The reason to-do lists set you up for failure Why we tend to underestima...

35 MINMAY 15
Comments
Episode 69 How to manage your time better - Natalie Meyer

Episode 68 - How to master online business development and networking

How to master online business development and networking If there’s one thing that’s come out of the coronavirus lockdown, it’s the realisation of how important online processes are. Business development and marketing go hand in hand in the online space. While we still need the connectivity of working with people face to face, there is a huge advantage to the business owner who can continue to use these new-found online systems and tools for marketing and development once it’s business as usual. Just as with live networking, online networking is a skill that you can learn. And once you master that skill, you’ll have a distinct sales edge over your competitors that can take you into new global markets and broaden your reach within your own sector. In this podcast, discover how you can start planning now to develop your online networking skills so that you’re in the best placed position to carry your business forward once lockdown lifts. What I talk about: Why it’s important to...

18 MINMAY 8
Comments
Episode 68 - How to master online business development and networking
hmly
Welcome to Himalaya LearningDozens of podcourses featuring over 100 experts are waiting for you.