Himalaya: Listen. Learn. Grow.
2X eCommerce Podcast
As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4.
He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead.
He talks about,
- Metrics over the last two months
- The panic buying ecommerce frenzy over lockdown
- Data backed reasons at to why the boom is behind us
- The impact of motivation on conversion rate
- Facebook advertising set up, TOF, MOF
- Creative refresh
This episode is brought to you by:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
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