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Masters of Scale with Reid Hoffman

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Masters of Scale with Reid Hoffman

Masters of Scale with Reid Hoffman

WaitWhat

847
Followers
2.3K
Plays
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About Us

The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.

On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks. 

With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast.

Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.

Latest Episodes

Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use. Listen to Part 2 of this interview, "Learn to unlearn":https://mastersofscale.com/learn-to-unlearn/ Read a transcript of this interview at:https://mastersofscale.com/barry-diller-infinite-learner/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

42 MIN2 d ago
Comments
Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service. Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale. Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX.

40 MIN1 w ago
Comments
Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Some products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Alexander (MyImprov driving school). Read a transcript of this interview at: https://mastersofscale.com/clara-shih/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

33 MIN2 w ago
Comments
68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

It's the opposite of what you were taught. The best entrepreneurs — they let fires burn. Knowing which problems NOT to solve is as critical as knowing how to solve them. We're revisiting this episode with serial entrepreneur Selina Tobaccowala (Evite, SurveyMonkey, TicketMaster, Gixo) to underscore the one thing every entrepreneur needs to know right now: You have to conserve energy for the biggest blazes, and learn how to sleep easy while other fires smolder around you. Cameo appearances: Cheryl Kellond (Apostrophe, Inc.), Brian Chesky (Airbnb), Lisa Curtis (Kuli Kuli), Hadi Partovi (Code.org), Jerry Chen (Greylock Partners).

34 MIN3 w ago
Comments
Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

How to keep students learning – and building their vital lifelong community bonds – in the middle of a pandemic? This is the question for Dr. Mary Schmidt Campbell, president of Spelman College. Late in July, Dr. Campbell announced Spelman's plan for the upcoming academic year – with 100% online classes (and lower fees). Meanwhile, as the head of a leading HBCU, based in the protest hotbed of Atlanta, she's also been grappling with social unrest and calls for change. Spelman is taking this moment to experiment with how best to support virtual learning and community-building — combining emergent innovations and best-of-class design thinking — as they continue to push for equity in higher education.

41 MIN3 w ago
Comments
Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

How do you take smart risks, how can you be transparent – but inspiring – with your board and your team, how do you keep up morale in what seem like the darkest days, and what does the future of blitzscaling look like now? Reid answers all in another Strategy Session. This session is a little different – what you're about to hear is actually a portion of Reid’s virtual fireside chat with Linda Rottenberg, the CEO and co-founder of Endeavor, an organization that supports and invests in entrepreneurs worldwide, and especially in emerging markets. The fireside chat happened in the early Spring and you'll hear a certain amount of urgency in the questions from entrepreneurs. Then – and now – there is so much we are still learning. Reid and Linda share important, clear insight; honest answers; and encouragement. Because as Linda says: “When economies turn down, entrepreneurs turn up.” Read a transcript of this interview at: https://mastersofscale.com/endeavor/ Subscribe to the Mas...

28 MINJUL 14
Comments
67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

Rapid Response: Inside PayPal's $530M plan to close the racial wealth gap, with CEO Dan Schulman

The pandemic has hurt many businesses – but PayPal isn't one of them. PayPal has boomed as e-commerce has swelled, with stock up more than 50% this year and a huge new demographic joining the platform. That doesn't mean, though, that CEO Dan Schulman has been sitting back. PayPal recently committed more than $500 million to support Black and minority-owned businesses, after facilitating some $1.9 billion in PPP loans to largely underbanked communities. Dan says PayPal has a unique opportunity to spur emerging economic recovery – and to make a longterm impact in the fight for racial justice. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

30 MINJUL 11
Comments
Rapid Response: Inside PayPal's $530M plan to close the racial wealth gap, with CEO Dan Schulman

Rapid Response: What it will take for tech and Hollywood to be anti-racist, w/Color Of Change's Rashad Robinson

There's no quick fix to 400 years of oppression, says Color Of Change president Rashad Robinson. One of the largest racial justice organizations in the US, Color Of Change works with decision-makers in business and government to enact systemic change. In 2020, Color Of Change has seen its membership swell — along with its impact. Rashad's group railed against Hollywood's reflexive pro-police agenda, forcing TV shows "Cops" and "Live PD" off the air, and launched the Stop Hate For Profit campaign to hold tech companies accountable for what happens on social platforms. By working together, says Rashad, we can make a lasting difference. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

32 MINJUL 9
Comments
Rapid Response: What it will take for tech and Hollywood to be anti-racist, w/Color Of Change's Rashad Robinson

66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit). Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

36 MINJUL 7
Comments
66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

Rapid Response: A new playbook for new times, w/Ford Foundation president Darren Walker

"This was like 1918, 1929 and 1968 in one week," says Darren Walker, president of the Ford Foundation. With the pandemic, economic crisis, and civil unrest all coming together after George Floyd's death, Walker found himself flooded with calls from CEOs struggling for how to respond. Walker's advice mixes clear-eyed messages — denying the trauma borne by communities of color is no longer option — with optimism about the opportunities ahead. At the Ford Foundation, they've accelerated giving and even exceeded their own KPIs. With more leaders dedicated to making a positive impact, he says, the wind is changing, for people of color and for America. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

26 MINJUL 2
Comments
Rapid Response: A new playbook for new times, w/Ford Foundation president Darren Walker

Latest Episodes

Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use. Listen to Part 2 of this interview, "Learn to unlearn":https://mastersofscale.com/learn-to-unlearn/ Read a transcript of this interview at:https://mastersofscale.com/barry-diller-infinite-learner/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

42 MIN2 d ago
Comments
Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)

Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service. Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale. Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX.

40 MIN1 w ago
Comments
Classic: How to price your product to scale, w/ClassPass's Payal Kadakia

68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Some products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Alexander (MyImprov driving school). Read a transcript of this interview at: https://mastersofscale.com/clara-shih/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

33 MIN2 w ago
Comments
68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)

Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

It's the opposite of what you were taught. The best entrepreneurs — they let fires burn. Knowing which problems NOT to solve is as critical as knowing how to solve them. We're revisiting this episode with serial entrepreneur Selina Tobaccowala (Evite, SurveyMonkey, TicketMaster, Gixo) to underscore the one thing every entrepreneur needs to know right now: You have to conserve energy for the biggest blazes, and learn how to sleep easy while other fires smolder around you. Cameo appearances: Cheryl Kellond (Apostrophe, Inc.), Brian Chesky (Airbnb), Lisa Curtis (Kuli Kuli), Hadi Partovi (Code.org), Jerry Chen (Greylock Partners).

34 MIN3 w ago
Comments
Classic: Let fires burn w/Selina Tobaccowala (Evite, SurveyMonkey, Gixo)

Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

How to keep students learning – and building their vital lifelong community bonds – in the middle of a pandemic? This is the question for Dr. Mary Schmidt Campbell, president of Spelman College. Late in July, Dr. Campbell announced Spelman's plan for the upcoming academic year – with 100% online classes (and lower fees). Meanwhile, as the head of a leading HBCU, based in the protest hotbed of Atlanta, she's also been grappling with social unrest and calls for change. Spelman is taking this moment to experiment with how best to support virtual learning and community-building — combining emergent innovations and best-of-class design thinking — as they continue to push for equity in higher education.

41 MIN3 w ago
Comments
Rapid Response: Building a bridge over troubled waters, with Spelman College president Dr. Mary Schmidt Campbell

67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

How do you take smart risks, how can you be transparent – but inspiring – with your board and your team, how do you keep up morale in what seem like the darkest days, and what does the future of blitzscaling look like now? Reid answers all in another Strategy Session. This session is a little different – what you're about to hear is actually a portion of Reid’s virtual fireside chat with Linda Rottenberg, the CEO and co-founder of Endeavor, an organization that supports and invests in entrepreneurs worldwide, and especially in emerging markets. The fireside chat happened in the early Spring and you'll hear a certain amount of urgency in the questions from entrepreneurs. Then – and now – there is so much we are still learning. Reid and Linda share important, clear insight; honest answers; and encouragement. Because as Linda says: “When economies turn down, entrepreneurs turn up.” Read a transcript of this interview at: https://mastersofscale.com/endeavor/ Subscribe to the Mas...

28 MINJUL 14
Comments
67. Strategy Session 5: How transparent should you be with your board? How do you boost morale in dark days? Is it time to blitzscale?

Rapid Response: Inside PayPal's $530M plan to close the racial wealth gap, with CEO Dan Schulman

The pandemic has hurt many businesses – but PayPal isn't one of them. PayPal has boomed as e-commerce has swelled, with stock up more than 50% this year and a huge new demographic joining the platform. That doesn't mean, though, that CEO Dan Schulman has been sitting back. PayPal recently committed more than $500 million to support Black and minority-owned businesses, after facilitating some $1.9 billion in PPP loans to largely underbanked communities. Dan says PayPal has a unique opportunity to spur emerging economic recovery – and to make a longterm impact in the fight for racial justice. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

30 MINJUL 11
Comments
Rapid Response: Inside PayPal's $530M plan to close the racial wealth gap, with CEO Dan Schulman

Rapid Response: What it will take for tech and Hollywood to be anti-racist, w/Color Of Change's Rashad Robinson

There's no quick fix to 400 years of oppression, says Color Of Change president Rashad Robinson. One of the largest racial justice organizations in the US, Color Of Change works with decision-makers in business and government to enact systemic change. In 2020, Color Of Change has seen its membership swell — along with its impact. Rashad's group railed against Hollywood's reflexive pro-police agenda, forcing TV shows "Cops" and "Live PD" off the air, and launched the Stop Hate For Profit campaign to hold tech companies accountable for what happens on social platforms. By working together, says Rashad, we can make a lasting difference. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

32 MINJUL 9
Comments
Rapid Response: What it will take for tech and Hollywood to be anti-racist, w/Color Of Change's Rashad Robinson

66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit). Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

36 MINJUL 7
Comments
66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

Rapid Response: A new playbook for new times, w/Ford Foundation president Darren Walker

"This was like 1918, 1929 and 1968 in one week," says Darren Walker, president of the Ford Foundation. With the pandemic, economic crisis, and civil unrest all coming together after George Floyd's death, Walker found himself flooded with calls from CEOs struggling for how to respond. Walker's advice mixes clear-eyed messages — denying the trauma borne by communities of color is no longer option — with optimism about the opportunities ahead. At the Ford Foundation, they've accelerated giving and even exceeded their own KPIs. With more leaders dedicated to making a positive impact, he says, the wind is changing, for people of color and for America. Interviewed by editor Bob Safian. Read a transcript of this episode:https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter athttp://eepurl.com/dlirtX

26 MINJUL 2
Comments
Rapid Response: A new playbook for new times, w/Ford Foundation president Darren Walker

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