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BobCast - The Digital Marketing Podcast

Bob Tripathi

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BobCast - The Digital Marketing Podcast

BobCast - The Digital Marketing Podcast

Bob Tripathi

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Followers
0
Plays
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About Us

In this podcast, industry expert Bob Tripathi answers the most pressing questions about digital marketing for startups and small- to medium-size businesses. Hear the challenges faced by entrepreneurs, get tips on the best digital marketing strategies for your business. In this series, Bob discusses digital marketing tactics such as the best time to start marketing automation, how to implement ABM in your marketing strategies, the latest SEO strategies, outsourcing versus agency hires, best practices for how to use social media, curating the best drip campaign, creating client personas and more! Bob is on a mission is to educate, inspire and support business owners and entrepreneurs through his knowledge and passion for digital marketing.

Latest Episodes

Enterprise PPC - Managing Paid Search at Scale

Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other.

25 MINFEB. 27
Comments
Enterprise PPC - Managing Paid Search at Scale

10x Your Ticket Sales with Digital Marketing in 2020

Filling up seats week after week, month after month for your next event at your venue is hard work. Customers have a lot of choices and competition online is fierce! So how do you cut through the noise and generate demand to drive ticket sales through Digital Marketing in 2020? In this episode of Bobcast, we present a live webinar recording on how we generated 10x revenues with digital marketing.

42 MINFEB. 11
Comments
10x Your Ticket Sales with Digital Marketing in 2020

Growth Hacking & Driving Marketing in B2B SaaS companies

Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up.

35 MINENE. 30
Comments
Growth Hacking & Driving Marketing in B2B SaaS companies

Social Media Advertising - 7 Tips for Managing Facebook Ads

Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns.

39 MINENE. 17
Comments
Social Media Advertising - 7 Tips for Managing Facebook Ads

Marketing Predictions: Learning’s from 2019 to Implement in 2020

As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future. In this episode, we picked out top 10 tips collectively shared by our guest speakers that could be groundbreaking in 2020.

49 MINENE. 10
Comments
Marketing Predictions: Learning’s from 2019 to Implement in 2020

How to Launch an Influencer Marketing Program

Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?

27 MIN2019 DIC. 19
Comments
How to Launch an Influencer Marketing Program

Leading Digital Marketing efforts in Regulated Industries

Just as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?

26 MIN2019 DIC. 10
Comments
Leading Digital Marketing efforts in Regulated Industries

Driving Content Marketing in Large Brands

Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project. In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.

36 MIN2019 NOV. 21
Comments
Driving Content Marketing in Large Brands

Marketing For Large Brands - Enterprise Marketing Challenges

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio.

34 MIN2019 NOV. 7
Comments
Marketing For Large Brands - Enterprise Marketing Challenges

Is Email Marketing Dead? Top Insights on Effective Email Marketing

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called “experts” chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

39 MIN2019 OCT. 31
Comments
Is Email Marketing Dead? Top Insights on Effective Email Marketing

Latest Episodes

Enterprise PPC - Managing Paid Search at Scale

Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other.

25 MINFEB. 27
Comments
Enterprise PPC - Managing Paid Search at Scale

10x Your Ticket Sales with Digital Marketing in 2020

Filling up seats week after week, month after month for your next event at your venue is hard work. Customers have a lot of choices and competition online is fierce! So how do you cut through the noise and generate demand to drive ticket sales through Digital Marketing in 2020? In this episode of Bobcast, we present a live webinar recording on how we generated 10x revenues with digital marketing.

42 MINFEB. 11
Comments
10x Your Ticket Sales with Digital Marketing in 2020

Growth Hacking & Driving Marketing in B2B SaaS companies

Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up.

35 MINENE. 30
Comments
Growth Hacking & Driving Marketing in B2B SaaS companies

Social Media Advertising - 7 Tips for Managing Facebook Ads

Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns.

39 MINENE. 17
Comments
Social Media Advertising - 7 Tips for Managing Facebook Ads

Marketing Predictions: Learning’s from 2019 to Implement in 2020

As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future. In this episode, we picked out top 10 tips collectively shared by our guest speakers that could be groundbreaking in 2020.

49 MINENE. 10
Comments
Marketing Predictions: Learning’s from 2019 to Implement in 2020

How to Launch an Influencer Marketing Program

Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?

27 MIN2019 DIC. 19
Comments
How to Launch an Influencer Marketing Program

Leading Digital Marketing efforts in Regulated Industries

Just as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?

26 MIN2019 DIC. 10
Comments
Leading Digital Marketing efforts in Regulated Industries

Driving Content Marketing in Large Brands

Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project. In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.

36 MIN2019 NOV. 21
Comments
Driving Content Marketing in Large Brands

Marketing For Large Brands - Enterprise Marketing Challenges

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio.

34 MIN2019 NOV. 7
Comments
Marketing For Large Brands - Enterprise Marketing Challenges

Is Email Marketing Dead? Top Insights on Effective Email Marketing

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called “experts” chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

39 MIN2019 OCT. 31
Comments
Is Email Marketing Dead? Top Insights on Effective Email Marketing
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