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Brainfluence

Roger Dooley

27
Followers
77
Plays
Brainfluence

Brainfluence

Roger Dooley

27
Followers
77
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Latest Episodes

The Age of Influence and Influencers with Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand. Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline. You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

38 MIN4 d ago
Comments
The Age of Influence and Influencers with Neal Schaffer

Fast-Track Your Business with Laura Patterson

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. You can find show no...

33 MIN1 w ago
Comments
Fast-Track Your Business with Laura Patterson

Blindsight: How Marketing Reshapes Our Brains

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnsonis a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands. Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ

35 MIN2 w ago
Comments
Blindsight: How Marketing Reshapes Our Brains

Ripple - The Big Effects of Small Behavior Changes

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations. Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business. You can find show notes and more i...

38 MIN3 w ago
Comments
Ripple - The Big Effects of Small Behavior Changes

Art, Ads, and Facial Coding with Dan Hill

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal. In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages. You can find show notes and more information by clicking here: https://bit.ly/3dal6pI

37 MINJUN 11
Comments
Art, Ads, and Facial Coding with Dan Hill

The Forever Transaction with Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one. In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself. You can find show notes and more information by clicking here: https://bit.ly/36er9qE

36 MINJUN 4
Comments
The Forever Transaction with Robbie Kellman Baxter

Tom Peters: Excellence in Troubled Times

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones"andExcellence 2020 Observations: Leading with Compassion and Care in Troubled Times. Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future. You can find show notes and more information by clicking here: https://bit.ly/2Xs...

38 MINMAY 28
Comments
Tom Peters: Excellence in Troubled Times

Steve Sims Makes Amazing Things Happen, You Can Too

Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business. Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business. You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

35 MINMAY 21
Comments
Steve Sims Makes Amazing Things Happen, You Can Too

Steve Martin’s Messengers: Why People Listen

Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, organizational, and public policy has been featured in the national and international press, including the New York Times and BBC. In this episode, Steve shares insights from his newest book, Messengers: Who We Listen To, Who We Don't, and Why, which he co-authored with Joseph Marks. Listen to learn why we are more inclined to listen to certain people over others, whether the way you look or dress truly does affect how others perceive you, and how to fine-tune your persuasion skills to improve your business's success. You can find show notes and more information by clicking here: https://bit.ly/2WbaBfV

36 MINMAY 14
Comments
Steve Martin’s Messengers: Why People Listen

Create a Team Culture of High Performance with Mike Robbins

Mike Robbins is a sought-after speaker and consultant who has worked with some of the top organizations in the world, including Google and Microsoft. Also a regular contributor to Forbes, the host of a weekly podcast, and the author of five books, Mike joins the show today to explain how to build trust within your team and create a culture of high performance. Listen in as we discuss what qualities allow teams to come together and thrive, as well as how to address conflict within your team. You will learn how to be a balanced leader—including how to be perceived as someone who can lead the group while still being authentic and vulnerable—how to build a deeper connection with your team, and more. You can find show notes and more information by clicking here: https://bit.ly/2yTKHEk

32 MINMAY 7
Comments
Create a Team Culture of High Performance with Mike Robbins

Latest Episodes

The Age of Influence and Influencers with Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand. Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline. You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

38 MIN4 d ago
Comments
The Age of Influence and Influencers with Neal Schaffer

Fast-Track Your Business with Laura Patterson

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. You can find show no...

33 MIN1 w ago
Comments
Fast-Track Your Business with Laura Patterson

Blindsight: How Marketing Reshapes Our Brains

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnsonis a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands. Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ

35 MIN2 w ago
Comments
Blindsight: How Marketing Reshapes Our Brains

Ripple - The Big Effects of Small Behavior Changes

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations. Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business. You can find show notes and more i...

38 MIN3 w ago
Comments
Ripple - The Big Effects of Small Behavior Changes

Art, Ads, and Facial Coding with Dan Hill

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal. In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages. You can find show notes and more information by clicking here: https://bit.ly/3dal6pI

37 MINJUN 11
Comments
Art, Ads, and Facial Coding with Dan Hill

The Forever Transaction with Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one. In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself. You can find show notes and more information by clicking here: https://bit.ly/36er9qE

36 MINJUN 4
Comments
The Forever Transaction with Robbie Kellman Baxter

Tom Peters: Excellence in Troubled Times

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones"andExcellence 2020 Observations: Leading with Compassion and Care in Troubled Times. Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future. You can find show notes and more information by clicking here: https://bit.ly/2Xs...

38 MINMAY 28
Comments
Tom Peters: Excellence in Troubled Times

Steve Sims Makes Amazing Things Happen, You Can Too

Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business. Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business. You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

35 MINMAY 21
Comments
Steve Sims Makes Amazing Things Happen, You Can Too

Steve Martin’s Messengers: Why People Listen

Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, organizational, and public policy has been featured in the national and international press, including the New York Times and BBC. In this episode, Steve shares insights from his newest book, Messengers: Who We Listen To, Who We Don't, and Why, which he co-authored with Joseph Marks. Listen to learn why we are more inclined to listen to certain people over others, whether the way you look or dress truly does affect how others perceive you, and how to fine-tune your persuasion skills to improve your business's success. You can find show notes and more information by clicking here: https://bit.ly/2WbaBfV

36 MINMAY 14
Comments
Steve Martin’s Messengers: Why People Listen

Create a Team Culture of High Performance with Mike Robbins

Mike Robbins is a sought-after speaker and consultant who has worked with some of the top organizations in the world, including Google and Microsoft. Also a regular contributor to Forbes, the host of a weekly podcast, and the author of five books, Mike joins the show today to explain how to build trust within your team and create a culture of high performance. Listen in as we discuss what qualities allow teams to come together and thrive, as well as how to address conflict within your team. You will learn how to be a balanced leader—including how to be perceived as someone who can lead the group while still being authentic and vulnerable—how to build a deeper connection with your team, and more. You can find show notes and more information by clicking here: https://bit.ly/2yTKHEk

32 MINMAY 7
Comments
Create a Team Culture of High Performance with Mike Robbins
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