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Digital Marketing Mastery for Lawyers

Chris Hargreaves: Lawyer (attorney)

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Digital Marketing Mastery for Lawyers

Digital Marketing Mastery for Lawyers

Chris Hargreaves: Lawyer (attorney)

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Followers
0
Plays
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About Us

This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We will show you digital marketing strategies that help lawyers incorporate proven techniques into your marketing and business growth strategies, to help you increase your reach, gain more attention, build trust and ultimately get more clients. In these episodes you will learn what works and what doesn't in the digital marketing space. We'll look at how to build real relationships with online tools, how to create media that people care about, and how to turn online relationships to real paying customers for your practice. Learn how to be visible in your industry, and a sought after expert in your field. Find out how to position yourself in your practice in a way that will capture the attention of the people you care about. Incorporate content marketing strategies into your practice.

Latest Episodes

Should you Connect with Others Lawyers on LinkedIn?

I hear a lot of people concerned about connecting with their colleagues on linkedin. In this episode I explain why it's not a terrible idea, and how you can actually benefit from it.

4 minAUG 20
Comments
Should you Connect with Others Lawyers on LinkedIn?

How to Make your Content More relevant...

Getting people to read your stuff is pretty hard. But this simple tip will help your law firm's blog at least be relevant and useful for the people you care about.

2 minAUG 11
Comments
How to Make your Content More relevant...

Why your Prospective Clients Aren't Reading your Blog

Lots of lawyers have blogs that they actively maintain. The articles cost a bomb to produce and are legally sound pieces of work. Yet - they're not seeing the promised results of blogging. Should they just denounce blogging as a waste of time? Or is there perhaps something they're missing...?

6 minJUL 30
Comments
Why your Prospective Clients Aren't Reading your Blog

Start Using your Video Analytics to Improve your Content

Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful. Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.

5 minMAY 1
Comments
Start Using your Video Analytics to Improve your Content

Do This for your Protection...

Sometimes stuff happens, and when it does do you have the necessary information to protect or salvage your information from your marketing agency? More and more I'm seeing marketing agencies who set things up for clients but don't give them the information they need to access it themselves. Then guess what? They get fired or go out of business, and all of a sudden you're left down a particular creek without a particular instrument. Don't let that be you - listen to this podcast and put it into practice today.

4 minAPR 24
Comments
Do This for your Protection...

But My Clients Don't Find Lawyers on Google...

What if you run a law firm with larger corporate clients or a category where it's pretty unlikely that anybody's going to decide which lawyer to use based on a Google search. Is SEO still something you need to care about?

6 minAPR 11
Comments
But My Clients Don't Find Lawyers on Google...

Why your Marketing Never Gets Off the Ground

As lawyers we're pretty good at having opinions, planning and strategy, but much less good at actually getting stuff done. This episode is about how to get stuff done.

8 minMAR 10
Comments
Why your Marketing Never Gets Off the Ground

Stop This Marketing Strategy

Sure it's tempting to use this as your main decision making tool, but you really shouldn't.

5 minFEB 13
Comments
Stop This Marketing Strategy

Digital Marketing is a Series of Maybes

I know that every lawyer who uses their valuable time wants a degree of certainty about what's going to happen next - how many clients will call, how much money will I make, how many files will I open. But the maths is a bit more complicated than that. Bring on the Hargreaves theory of maybes.

8 minFEB 6
Comments
Digital Marketing is a Series of Maybes

How Long Does Marketing Take to Pay Off?

If you're one of the many people who would like to know how long it's going to take for your digital marketing efforts to pay off, then this one is for you.

7 minFEB 3
Comments
How Long Does Marketing Take to Pay Off?

Latest Episodes

Should you Connect with Others Lawyers on LinkedIn?

I hear a lot of people concerned about connecting with their colleagues on linkedin. In this episode I explain why it's not a terrible idea, and how you can actually benefit from it.

4 minAUG 20
Comments
Should you Connect with Others Lawyers on LinkedIn?

How to Make your Content More relevant...

Getting people to read your stuff is pretty hard. But this simple tip will help your law firm's blog at least be relevant and useful for the people you care about.

2 minAUG 11
Comments
How to Make your Content More relevant...

Why your Prospective Clients Aren't Reading your Blog

Lots of lawyers have blogs that they actively maintain. The articles cost a bomb to produce and are legally sound pieces of work. Yet - they're not seeing the promised results of blogging. Should they just denounce blogging as a waste of time? Or is there perhaps something they're missing...?

6 minJUL 30
Comments
Why your Prospective Clients Aren't Reading your Blog

Start Using your Video Analytics to Improve your Content

Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful. Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.

5 minMAY 1
Comments
Start Using your Video Analytics to Improve your Content

Do This for your Protection...

Sometimes stuff happens, and when it does do you have the necessary information to protect or salvage your information from your marketing agency? More and more I'm seeing marketing agencies who set things up for clients but don't give them the information they need to access it themselves. Then guess what? They get fired or go out of business, and all of a sudden you're left down a particular creek without a particular instrument. Don't let that be you - listen to this podcast and put it into practice today.

4 minAPR 24
Comments
Do This for your Protection...

But My Clients Don't Find Lawyers on Google...

What if you run a law firm with larger corporate clients or a category where it's pretty unlikely that anybody's going to decide which lawyer to use based on a Google search. Is SEO still something you need to care about?

6 minAPR 11
Comments
But My Clients Don't Find Lawyers on Google...

Why your Marketing Never Gets Off the Ground

As lawyers we're pretty good at having opinions, planning and strategy, but much less good at actually getting stuff done. This episode is about how to get stuff done.

8 minMAR 10
Comments
Why your Marketing Never Gets Off the Ground

Stop This Marketing Strategy

Sure it's tempting to use this as your main decision making tool, but you really shouldn't.

5 minFEB 13
Comments
Stop This Marketing Strategy

Digital Marketing is a Series of Maybes

I know that every lawyer who uses their valuable time wants a degree of certainty about what's going to happen next - how many clients will call, how much money will I make, how many files will I open. But the maths is a bit more complicated than that. Bring on the Hargreaves theory of maybes.

8 minFEB 6
Comments
Digital Marketing is a Series of Maybes

How Long Does Marketing Take to Pay Off?

If you're one of the many people who would like to know how long it's going to take for your digital marketing efforts to pay off, then this one is for you.

7 minFEB 3
Comments
How Long Does Marketing Take to Pay Off?
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