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Future Proof

Kantar & Saïd Business School, Oxford University

14
Followers
16
Plays
Future Proof

Future Proof

Kantar & Saïd Business School, Oxford University

14
Followers
16
Plays
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About Us

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof).

Latest Episodes

BONUS: What lessons can brands learn from China?

The spread of coronavirus is disrupting brands from every industry, across the world. But we’ve been through disruption before, says Walker Smith, and can learn some lessons from the past. We can also learn from China, where research shows the promise for certain categories, channels and marketing strategies, in the face of this global pandemic. Oceanne Zhang talks us through new consumer attitudes and mindsets, product innovation by the more agile businesses, and creative approaches to retail.

23 MIN1 d ago
Comments
BONUS: What lessons can brands learn from China?

BONUS: How will COVID-19 change global healthcare?

As the pandemic changes lives across the world, how are healthcare systems responding? Where are consumers going for information and advice, and what does that mean for the future of delivering health and aftercare services globally? We ask Jade Cusick, Oliver Bone and Julia Liu to share their insights from the US, Europe and of course China, to see where the challenges and opportunities are emerging.

19 MIN6 d ago
Comments
BONUS: How will COVID-19 change global healthcare?

BONUS: What is the impact of COVID-19 on grocery and retail?

What has happened to sales in supermarkets? Are patterns emerging in different countries across the world? And what should we expect to see next, when it comes to retail and consumption habits? Fraser McKevitt speaks to Jason Yu and Ray Gaul to get perspectives from China, Europe, and the UK, and to discuss what trends Kantar has spotted in sales, usage and retail approaches.

22 MIN1 w ago
Comments
BONUS: What is the impact of COVID-19 on grocery and retail?

What is the future of sustainable urban mobility?

People are desperate for more sustainable transport choices. That’s where Cyclo Technology’s new innovation could be helpful: a 'packable' helmet for the urban rider, made from reclaimed plastic that will make hiring a bike or commuting on your own a lot more appealing. How have they tackled customer research and product development? And what else is happening in urban mobility to help us all make more sustainable choices?

29 MIN2 w ago
Comments
What is the future of sustainable urban mobility?

What’s not going to happen in marketing?

EAs an industry, we like to make annual predictions… but what are we getting wrong? Matt Muir tells us what to ignore, and what we’ve missed. He talks authentic influencers, alternative realities, and generational tipping points with Andrew Stephen and Jane Ostler.

25 MINMAR. 1
Comments
What’s not going to happen in marketing?

What’s next in media and marketing?

Professor Andrew Stephen asks experts Jane Ostler and Margo Swadley to comment on some of the media trends they are seeing. Touching on the business models of streaming services, the untapped potential of audio, why influencer marketing needs to grow up, and the rise and rise of esports, Jane and Margo discuss not only the changes in channels and usage, but their advice for brands and marketers looking to get better returns on their media investments.

28 MINFEB. 16
Comments
What’s next in media and marketing?

What’s changing media agencies in 2020?

Marco Rimini (Chief Development Officer at Mindshare) tells Jane and Andrew about the rise of shoppable content and how it affects the traditional media plan, the inspiration we can get from China, the role of data and analytics in media planning, and the changing nature of agency-client relationships. He touches on some big ethical debates: where is the legislative framework for the use of AI? Will customers mind a more ‘predictive’ marketing approach? And what can media agencies do about climate chang

24 MINFEB. 3
Comments
What’s changing media agencies in 2020?

How do you transform marketing in a 500-year-old business?

Sarah Ultsch, Director of Marketing at OUP, tells Andrew and Julie how the organisation is transforming, and how marketing operations are evolving, in a radically changing market. Sarah suggests that people and processes – the right skills, frameworks and culture – are the most important asset, but that applying the right technology, tools and data is key to servicing their changing customer.

26 MINENE. 20
Comments
How do you transform marketing in a 500-year-old business?

Why does marketing need to be sustainable?

Everyone is talking about sustainability. But why and how can marketing get on top of this crucial issue? We speak to David Radford.

26 MINENE. 7
Comments
Why does marketing need to be sustainable?

How can you make the most of chatbots?

There are more and more times when we find ourselves talking to what might seem like a person, but it’s actually a chatbot. But what does the research say about the best way to use them? Professor Andrew Stephen, L’Oréal Professor of Marketing at Saïd Business School, discusses some research his team has conducted around the impact of human-like chatbots in customer service. Julie Kollman, Kantar, talks about some of the work we’ve been doing with chatbots in actually gathering insights.

23 MIN2019 DIC. 20
Comments
How can you make the most of chatbots?

Latest Episodes

BONUS: What lessons can brands learn from China?

The spread of coronavirus is disrupting brands from every industry, across the world. But we’ve been through disruption before, says Walker Smith, and can learn some lessons from the past. We can also learn from China, where research shows the promise for certain categories, channels and marketing strategies, in the face of this global pandemic. Oceanne Zhang talks us through new consumer attitudes and mindsets, product innovation by the more agile businesses, and creative approaches to retail.

23 MIN1 d ago
Comments
BONUS: What lessons can brands learn from China?

BONUS: How will COVID-19 change global healthcare?

As the pandemic changes lives across the world, how are healthcare systems responding? Where are consumers going for information and advice, and what does that mean for the future of delivering health and aftercare services globally? We ask Jade Cusick, Oliver Bone and Julia Liu to share their insights from the US, Europe and of course China, to see where the challenges and opportunities are emerging.

19 MIN6 d ago
Comments
BONUS: How will COVID-19 change global healthcare?

BONUS: What is the impact of COVID-19 on grocery and retail?

What has happened to sales in supermarkets? Are patterns emerging in different countries across the world? And what should we expect to see next, when it comes to retail and consumption habits? Fraser McKevitt speaks to Jason Yu and Ray Gaul to get perspectives from China, Europe, and the UK, and to discuss what trends Kantar has spotted in sales, usage and retail approaches.

22 MIN1 w ago
Comments
BONUS: What is the impact of COVID-19 on grocery and retail?

What is the future of sustainable urban mobility?

People are desperate for more sustainable transport choices. That’s where Cyclo Technology’s new innovation could be helpful: a 'packable' helmet for the urban rider, made from reclaimed plastic that will make hiring a bike or commuting on your own a lot more appealing. How have they tackled customer research and product development? And what else is happening in urban mobility to help us all make more sustainable choices?

29 MIN2 w ago
Comments
What is the future of sustainable urban mobility?

What’s not going to happen in marketing?

EAs an industry, we like to make annual predictions… but what are we getting wrong? Matt Muir tells us what to ignore, and what we’ve missed. He talks authentic influencers, alternative realities, and generational tipping points with Andrew Stephen and Jane Ostler.

25 MINMAR. 1
Comments
What’s not going to happen in marketing?

What’s next in media and marketing?

Professor Andrew Stephen asks experts Jane Ostler and Margo Swadley to comment on some of the media trends they are seeing. Touching on the business models of streaming services, the untapped potential of audio, why influencer marketing needs to grow up, and the rise and rise of esports, Jane and Margo discuss not only the changes in channels and usage, but their advice for brands and marketers looking to get better returns on their media investments.

28 MINFEB. 16
Comments
What’s next in media and marketing?

What’s changing media agencies in 2020?

Marco Rimini (Chief Development Officer at Mindshare) tells Jane and Andrew about the rise of shoppable content and how it affects the traditional media plan, the inspiration we can get from China, the role of data and analytics in media planning, and the changing nature of agency-client relationships. He touches on some big ethical debates: where is the legislative framework for the use of AI? Will customers mind a more ‘predictive’ marketing approach? And what can media agencies do about climate chang

24 MINFEB. 3
Comments
What’s changing media agencies in 2020?

How do you transform marketing in a 500-year-old business?

Sarah Ultsch, Director of Marketing at OUP, tells Andrew and Julie how the organisation is transforming, and how marketing operations are evolving, in a radically changing market. Sarah suggests that people and processes – the right skills, frameworks and culture – are the most important asset, but that applying the right technology, tools and data is key to servicing their changing customer.

26 MINENE. 20
Comments
How do you transform marketing in a 500-year-old business?

Why does marketing need to be sustainable?

Everyone is talking about sustainability. But why and how can marketing get on top of this crucial issue? We speak to David Radford.

26 MINENE. 7
Comments
Why does marketing need to be sustainable?

How can you make the most of chatbots?

There are more and more times when we find ourselves talking to what might seem like a person, but it’s actually a chatbot. But what does the research say about the best way to use them? Professor Andrew Stephen, L’Oréal Professor of Marketing at Saïd Business School, discusses some research his team has conducted around the impact of human-like chatbots in customer service. Julie Kollman, Kantar, talks about some of the work we’ve been doing with chatbots in actually gathering insights.

23 MIN2019 DIC. 20
Comments
How can you make the most of chatbots?
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