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Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

294
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1.5K
Plays
Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel & Eric Siu.

294
Followers
1.5K
Plays
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About Us

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Latest Episodes

Should You Build an Audience Before Launching Your Product? | Ep. #1433

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product. [00:30] If you have a product, market it, otherwise, build the audience first! [01:09] Building your audience by documenting your process as a newbie. [01:32] How long a content marketing journey could take before results come. [01:58] Examples of different thought leaders and how they built their audience. [02:10] Understanding the passion economy, helping influencers monetize. [02:44] Whoever controls the audience, controls a ton of power. [03:22] Looking at platforms Spotify bought because they understand the power of audience. [03:54] How much cash Kylie Jenner made selling 51% her company. [04:23] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Naval Dave Perell Substack Supercast Andreessen Horowitz Joe Rogan Spotify Gimlet The Ringer Kylie Jenner Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review.

5 MIN19 h ago
Comments
Should You Build an Audience Before Launching Your Product? | Ep. #1433

7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget. [00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO. [01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic. [01:38] Making the most of your content by streaming it to multiple sources. [02:18] Getting way more traffic from YouTube using vidIQ! [02:36] How much more effective you become as a writer using Grammarly. [03:18] Connecting all marketing sources in one place using Google Data Studio. [03:53] Using fast-g...

5 MIN1 d ago
Comments
7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

How Much Equity Should You Give To Your Partners? | Ep. #1431

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Much Equity You Should Give to Your Partners. [00:55] Basing equity on a combination of capital and effort based value each partner provides. [02:03] Using a more mathematical approach using Slicing Pie. [02:30] Gauging if a potential partner is being reasonable in their demands. [03:24] How Eric split equity in ClickFlow with his business partner. [04:00] Why the partnerships and business model at SingleGrain didn’t go so well. [04:54] The idea that equity only becomes a problem when you start making money. [05:16] That’s it for today! [05:17] To sta...

6 MIN2 d ago
Comments
How Much Equity Should You Give To Your Partners? | Ep. #1431

The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business. [00:35] The current landscape, the pandemic and what this means for the future. [01:01] Big players who are insisting employees stay home. [01:39] A hybrid model for workspaces and benefits of this arrangement. [02:10] Using different channels of communication and replacing meetings. [02:42] Not everyone works well remotely, it might take some education. [03:06] Avoiding video call fatigue through scheduling and phone calls. [03:48] Professional hours and adapting to a new daily routi...

8 MIN3 d ago
Comments
The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

Google's Upcoming Algorithm Update | Ep. #1429

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google's Upcoming Algorithm Update. [00:45] The impetus behind the looming updates from Google. [01:35] User experience and metrics and how Google aims to fine tune these even more. [03:37] The next few years with Google; more focus in this direction. [04:29] Weaknesses in Google's algorithms over the last ten years. [05:03] Addressing the issues on your site; fixing things from all perspectives. [05:25] That is it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode...

6 MIN4 d ago
Comments
Google's Upcoming Algorithm Update | Ep. #1429

What You Can Learn From Black Hat SEOs | Ep. #1428

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Black Hat SEOs. [00:44] What it means to be a black hat SEO; breaking the rules for rankings. [01:24] Learning all the tactics and pushing things as far as possible. [01:53] Switching from spamming to adding value in the long term. [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle. [03:06] The value of diversifying as a safety net —do not trust one channel! [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it. [04:32] The central...

5 MIN5 d ago
Comments
What You Can Learn From Black Hat SEOs | Ep. #1428

What You Can Learn From Growth Hackers | Ep. #1427

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Growth Hackers. [00:30] What is growth hacking? Anyone in a company trying to drive more revenue. [01:00] Using your unique skill in your company to generate more revenue. [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking. [01:33] How growth hacking got perverted and has since been rebranded as growth marketing. [02:25] Doing true growth hacking by implementing data-driven ma...

6 MIN6 d ago
Comments
What You Can Learn From Growth Hackers | Ep. #1427

What You Can Learn From Internet Marketers | Ep. #1426

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’ [00:38] Eric’s definition of internet marketers involving a willingness to experiment and more! [01:24] Neil’s definition of internet marketers: anyone who tries to market a business online. [01:57] How internet marketers come up with innovative ways to sell online. [02:46] Paying attention to innovative strategies that internet marketers use repetitively. [03:06] Remembering not to get stuck in your ways; observing new techniques. [03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they...

7 MIN1 w ago
Comments
What You Can Learn From Internet Marketers | Ep. #1426

The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody. [00:30] Building a list using ads and a squeeze page. [00:55] Create content and use opt-in lists throughout your whole site. [01:13] Promoting content using podcasts whose guests share the episode. [01:20] Promoting and putting your stuff out there using newsletters, and Substack. [02:00] Discovering smart people and building an audience on Twitter. [02:28] If your content is that good, you can build and charge an audience! [02:43] How many well-known people will say yes to being interviewed by nobodi...

5 MIN1 w ago
Comments
The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services. [00:35] Don’t think that having your offer on your website is enough—get on the phone. [01:05] A higher price means more flexibility and more margin for mistakes. [01:25] Retarget people who have hit your page or have shown interest. [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars. [02:17] The benefits of hosting a webinar and the best platforms to use. [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets. [03:05] Ensure that your price points ...

5 MIN1 w ago
Comments
The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

Latest Episodes

Should You Build an Audience Before Launching Your Product? | Ep. #1433

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product. [00:30] If you have a product, market it, otherwise, build the audience first! [01:09] Building your audience by documenting your process as a newbie. [01:32] How long a content marketing journey could take before results come. [01:58] Examples of different thought leaders and how they built their audience. [02:10] Understanding the passion economy, helping influencers monetize. [02:44] Whoever controls the audience, controls a ton of power. [03:22] Looking at platforms Spotify bought because they understand the power of audience. [03:54] How much cash Kylie Jenner made selling 51% her company. [04:23] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Naval Dave Perell Substack Supercast Andreessen Horowitz Joe Rogan Spotify Gimlet The Ringer Kylie Jenner Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review.

5 MIN19 h ago
Comments
Should You Build an Audience Before Launching Your Product? | Ep. #1433

7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget. [00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO. [01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic. [01:38] Making the most of your content by streaming it to multiple sources. [02:18] Getting way more traffic from YouTube using vidIQ! [02:36] How much more effective you become as a writer using Grammarly. [03:18] Connecting all marketing sources in one place using Google Data Studio. [03:53] Using fast-g...

5 MIN1 d ago
Comments
7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

How Much Equity Should You Give To Your Partners? | Ep. #1431

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Much Equity You Should Give to Your Partners. [00:55] Basing equity on a combination of capital and effort based value each partner provides. [02:03] Using a more mathematical approach using Slicing Pie. [02:30] Gauging if a potential partner is being reasonable in their demands. [03:24] How Eric split equity in ClickFlow with his business partner. [04:00] Why the partnerships and business model at SingleGrain didn’t go so well. [04:54] The idea that equity only becomes a problem when you start making money. [05:16] That’s it for today! [05:17] To sta...

6 MIN2 d ago
Comments
How Much Equity Should You Give To Your Partners? | Ep. #1431

The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business. [00:35] The current landscape, the pandemic and what this means for the future. [01:01] Big players who are insisting employees stay home. [01:39] A hybrid model for workspaces and benefits of this arrangement. [02:10] Using different channels of communication and replacing meetings. [02:42] Not everyone works well remotely, it might take some education. [03:06] Avoiding video call fatigue through scheduling and phone calls. [03:48] Professional hours and adapting to a new daily routi...

8 MIN3 d ago
Comments
The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

Google's Upcoming Algorithm Update | Ep. #1429

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google's Upcoming Algorithm Update. [00:45] The impetus behind the looming updates from Google. [01:35] User experience and metrics and how Google aims to fine tune these even more. [03:37] The next few years with Google; more focus in this direction. [04:29] Weaknesses in Google's algorithms over the last ten years. [05:03] Addressing the issues on your site; fixing things from all perspectives. [05:25] That is it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode...

6 MIN4 d ago
Comments
Google's Upcoming Algorithm Update | Ep. #1429

What You Can Learn From Black Hat SEOs | Ep. #1428

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Black Hat SEOs. [00:44] What it means to be a black hat SEO; breaking the rules for rankings. [01:24] Learning all the tactics and pushing things as far as possible. [01:53] Switching from spamming to adding value in the long term. [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle. [03:06] The value of diversifying as a safety net —do not trust one channel! [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it. [04:32] The central...

5 MIN5 d ago
Comments
What You Can Learn From Black Hat SEOs | Ep. #1428

What You Can Learn From Growth Hackers | Ep. #1427

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Growth Hackers. [00:30] What is growth hacking? Anyone in a company trying to drive more revenue. [01:00] Using your unique skill in your company to generate more revenue. [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking. [01:33] How growth hacking got perverted and has since been rebranded as growth marketing. [02:25] Doing true growth hacking by implementing data-driven ma...

6 MIN6 d ago
Comments
What You Can Learn From Growth Hackers | Ep. #1427

What You Can Learn From Internet Marketers | Ep. #1426

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’ [00:38] Eric’s definition of internet marketers involving a willingness to experiment and more! [01:24] Neil’s definition of internet marketers: anyone who tries to market a business online. [01:57] How internet marketers come up with innovative ways to sell online. [02:46] Paying attention to innovative strategies that internet marketers use repetitively. [03:06] Remembering not to get stuck in your ways; observing new techniques. [03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they...

7 MIN1 w ago
Comments
What You Can Learn From Internet Marketers | Ep. #1426

The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody. [00:30] Building a list using ads and a squeeze page. [00:55] Create content and use opt-in lists throughout your whole site. [01:13] Promoting content using podcasts whose guests share the episode. [01:20] Promoting and putting your stuff out there using newsletters, and Substack. [02:00] Discovering smart people and building an audience on Twitter. [02:28] If your content is that good, you can build and charge an audience! [02:43] How many well-known people will say yes to being interviewed by nobodi...

5 MIN1 w ago
Comments
The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services. [00:35] Don’t think that having your offer on your website is enough—get on the phone. [01:05] A higher price means more flexibility and more margin for mistakes. [01:25] Retarget people who have hit your page or have shown interest. [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars. [02:17] The benefits of hosting a webinar and the best platforms to use. [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets. [03:05] Ensure that your price points ...

5 MIN1 w ago
Comments
The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424
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