Himalaya: Listen. Learn. Grow.

4.8K Ratings
Open In App
title

Marketing Today with Alan Hart

Alan B. Hart

3
Followers
22
Plays
Marketing Today with Alan Hart

Marketing Today with Alan Hart

Alan B. Hart

3
Followers
22
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Latest Episodes

The shift to creative with Bynder's CMO Andrew Hally

EDuring this 220th episode of “Marketing Today,” host Alan Hart interviews Andrew Hally, the chief marketing officer at Bynder. On the show today, we talk about personalization and whether it's the right move for marketers at this time, whether investing in personalization technology is the right thing to be doing, and what consumers really care about. Hally provides lots of valuable advice to other marketers and CMOs. Hally talks about how we need to bring more balance to the trend of marketing personalization. He predicts that in a few years, “Marketing attention may be beginning to return to our roots in creative and storytelling and the more emotive side of the game.” We discuss the limits and disadvantages of personalization and the potential drawbacks of investing in more personalization capabilities. We come back to the importance of empathizing with your customer and building a long-term relationship. Hally says, “At the end of the day, brands win because of the stories they tell and the way consumers identify with them," and "Even in this digital day and age, the story probably matters more than anything." This discussion is about finding balance in our marketing strategies and weighing technological tools with traditional creative approaches. Highlights from this week’s “Marketing Today”: How a Georgia boy ended up in Boston. 01:14 Andrew's path to Bynder. 02:20 All about Bynder. 03:08 The trend to deliver more personalization. 03:50 Disadvantages of personalized marketing. 05:15 Investing in personalization capabilities. 08:05 How Andrew thinks about the impact of personalization on consumers. 09:39 Advice for marketers on rebalancing. 12:32 The role of technology in supporting creative. 14:48 Advice for other CMOs. 17:12 Andrew shares a defining experience. 18:45 Andrew reflects on advice he would give to his younger self. 20:20 Andrew shares about an impactful purchase he made in the last 6-12 months. 21:54 Are there any brands, companies, or causes that Andrew follows that he thinks other people should take notice of? 23:25 Andrew’s take on the top threat facing marketers today. 25:47 Resources Mentioned: Bynder Andrew Hally GDPR CCPA Google Restricts Cookies Nielsen on the percent of effectiveness driven by creative Gartner 80% of marketers will abandon personalization by 2025 Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/andrewhally/ https://twitter.com/andrewjhally https://twitter.com/bynder Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

28 MIN5 h ago
Comments
The shift to creative with Bynder's CMO Andrew Hally

Real Growth for All with Marc de Swaan Arons

EDuring this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons, founder of the Institute for Real Growth. Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential. De Swaan Arons begins by describing the journey to founding the Institute for Real Growth, which involved thousands of interviews with brand heads and an initiative to understand the role of marketers in organizations that outperform others in long-term growth. They created an independent organization to meet the needs of CMOs without selling anything. As de Swaan Arons describes it: “We connect those CMOs and other senior growth leaders to benchmarking, research, best practices, experts, but most importantly, other practitioners around the themes of real growth.” We discuss the importance of driving growth for all stakeholders and shifting away from shareholder primacy. De Swaan Arons says, “The new reality is going to have to be a far more balanced equation of value creation, yes, for shareholders, but also for our colleagues and our communities and our customers." He reminds us that businesses were initially created for communities. Our conversation is about the importance of growth for everyone involved. Highlights from this week’s “Marketing Today”: What attracted Marc to Woodstock, NY. 01:29 How Marc became interested in marketing. 03:00 The events that led to the founding of The Institute for Real Growth. 05:41 The Institute for Real Growth's mission. 14:26 The Institute's progress after one year. 15:06 Their pivot from in-person meetings to an online program when COVID hit. 17:04 The Humanizing Growth webcast series. 19:06 Conclusions from the Initiative for Real Growth. 21:13 Businesses were initially created for communities. 23:40 The Institute's focus on CMOs. 26:21 How CMOs can get engaged with the Institute for Real Growth. 29:35 The Institute's end goal. 32:04 Marc shares a defining experience. 35:20 Marc shares about an impactful purchase he made in the last 6-12 months. 37:32 Are there any brands, companies, or causes that Marc follows that he thinks other people should take notice of? 38:20 Marc’s take on the top threat facing marketers today. 40:49 Resources Mentioned: Institute for Real Growth Woodstock, NY Airstream Trailer Frank van den Driest (co-founder) Rotterdam School of Management Marc de Swaan Arons Unilever WPP/Kantar Effective Brands Acquisition Imagine (founded by Paul Polman) Bill Gates Davos 2008, Marc Benioff, Business Roundtable, BlackRock CEO, Larry Fink, Letter Edelman Trust Barometer Institute for Real Growth Graduates RODE NT microphone Amazon Dove Real Beauty – Courage is Beautiful Campaign Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/marcdeswaanarons https://twitter.com/mdeswaanarons https://twitter.com/IRGRealGrowth Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

43 MIN1 w ago
Comments
Real Growth for All with Marc de Swaan Arons

Creating Human Connection in CX with Deloitte's Tim Greulich

EDuring this 218th episode of “Marketing Today,” host Alan Hart interviews Tim Greulich, managing director at Deloitte and the operational customer experience practice leader. On the show today, we talk about the latest report from Deloitte Digital called "Creating Human Connection at Enterprise Scale." We discuss why creating a human connection is essential in today's service economy, how companies should be thinking about it, and why it's so hard. In our discussion of "Creating Human Connection at Enterprise Scale," Greulich begins by discussing the big questions that inspired the report. He provides advice for companies that want to be more human. Greulich says, "I think it's a recognition that people are complex." We can design for this complexity and embrace it. The report found that when companies create strong relationships with their customers, they become more forgiving and price-insensitive over time. Relating to your customer can make you more competitive, and may even p...

30 MIN2 w ago
Comments
Creating Human Connection in CX with Deloitte's Tim Greulich

Engaging Gen Z with JUV Consulting

EDuring this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar, executives at JUV Consulting. On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV’s first big break. We talk about JUV’s purpose-driven mission and its unique workforce of Gen Z consultants. Ahmed and Zafar share how JUV has innovated and grown beyond their expectations. They emphasize their focus on big purpose-driven ideas. Zafar says, "As a purpose-driven company, we always think about people and purpose first." They explain their services and provide the example of fourteen-year-olds consulting with Fortune 500 companies on campaigns that are fundamentally disruptive. They emphasize that JUV is not business as usual, and they do not believe their clients are always right. Ahmed speaks with passion when he says, "I would rather lose every client that we have by speaking truth to power than ever gain a single client by...

51 MIN3 w ago
Comments
Engaging Gen Z with JUV Consulting

Invisible forces controlling conversations with Yonder CMO Lisa Roberts

EDuring this 216th episode of “Marketing Today,” host Alan Hart interviews Lisa Roberts, the chief marketing officer at Yonder, an AI SaaS company. Today, we talk about Roberts' long history in Texas and then move into how her work at Yonder applies to recent waves of communication about coronavirus and the protests for racial equality and social justice. We talk about the implications these waves have for brands and marketers and what Roberts thinks we need to be watching. Roberts shares how Yonder helps brands understand their market by looking at the activity of highly aligned online groups. She says, “If you can understand how ideas originate and take hold online, you can understand the groups and motivation behind those ideas." We talk about how marketers can break down complex conversations to understand where individual narratives emerge and spread. Roberts discusses the reality of what brands will need to go through as they decide how to respond to current events. She remi...

43 MINJUL 15
Comments
Invisible forces controlling conversations with Yonder CMO Lisa Roberts

Refreshing a Brand and Person with NI's CMO Carla Piñeyro Sublett

EDuring this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett, chief marketing officer at NI. On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu. Our conversation covers renewal within ourselves and how to bring our work and personal lives together. Piñeyro Sublett's begins by talking about her year of finding ubuntu when she took a year off from work and focused on reconnecting with the things and people that mattered most to her. She reflects, “I had to figure out who I was without work." We talk about Piñeyro Sublett’s career journey and her long tenure at Dell. Then we dive into her current role at NI and its relaunch, which focuses on the impact of the engineer. She says, "We are setting out to elevate the role of the engineer in society and tell their stories." Piñeyro Sublett reflects on how her year off made her more of a heart-led leader. She shares about her approach to organizational change, her passion for bringing more diversity to her industry, and NI’s social impact investing. Piñeyro Sublett reminds us that "work and the work that we do is one of our greatest platforms to do good." This an inspiring conversation about valuing connection and leading with a bold vision. Highlights from this week’s “Marketing Today”: Carla's year of finding ubuntu. 01:29 Carla's blog about her year traveling the world with her family. 02:56 How the year off changed Carla. 03:46 How Carla's career journey prepared her to be a CMO. 05:16 Dell's culture when Carla worked there. 06:34 Carla's role as the first CMO at NI. 07:53 The relaunch and rebrand of NI. 08:46 What NI does. 10:34 The changes Carla is making to the marketing organization. 11:19 Carla reflects on her roots in sales. 12:53 How Carla's year off led to her focus on connection. 14:02 Carla's approach to getting everyone on board with organizational change. 15:01 Carla's passion for bringing more diversity to her industry. 15:57 NI's social impact investing in the local community. 18:35 The Henry Crown Fellowship at the Aspen Institute. 20:11 Is there an experience in her past that defines who she is today? 21:12 Carla’s go-to drink. 22:12 What is the advice Carla would give to her younger self? 22:30 The most impactful purchase she has made in the last 6-12 months of $100 or less. 22:56 Are there any brands, companies, or causes that Carla follows that she thinks other people should take notice of? 23:28 Carla’s take on the top opportunity and threat facing marketers today. 25:38 Resources Mentioned: NI Rackspace Dell Finding Ubuntu – Travel Blog over Carla and her family’s year off Rebrand of NIas the company calls on all to engineer ambitiously https://www.austincf.org/resources/austin-community-foundation-supported-by-the-national-instruments-fund-makes-1-million-impact-investment-loan/ Community Foundation of Austin and CEO Mike Nellis Favorite Drink - Ranch Water Recipe Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/pineyrosublett/ https://twitter.com/pineyro https://twitter.com/NIglobal Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

27 MINJUL 8
Comments
Refreshing a Brand and Person with NI's CMO Carla Piñeyro Sublett

CMO Role and Search Demystified with Korn Ferry's Zach Peikon

EDuring this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon, who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry. Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the transition from chief marketing officer to GM or CEO. Peikon shares how he became involved in the world of executive search; then, he provides insights into what CMOs are most concerned about right now and discusses the volatile position CMOs have in the C-Suite. Peikon says, “Digital transformation was critical before and is of even more importance now." We talk about the characteristics of a best-in-class CMO. He says, “Best-in-class CMOs understand how to manage ambiguity, engage and inspire others, develop a strategic vision, and drive results. They're ada...

32 MINJUL 1
Comments
CMO Role and Search Demystified with Korn Ferry's Zach Peikon

Battling Bot Fraud with White Ops CMO Dan Lowden

EDuring this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops. On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it. Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a marketing integrity perspective, from an advertising integrity perspective, are engaging with real humans." We talk about the types of threats White Ops sees right now and how this bad data can affect marketing teams. Lowden says, "Every company in the world right now is being attacked." He encourages us to stand up to these threats. Then he tells two stories about how WhiteOps helped to identify fraud. He emphasizes, “We do...

40 MINJUN 24
Comments
Battling Bot Fraud with White Ops CMO Dan Lowden

Advertising for Skeptics with Bob Hoffman

EDuring this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening. Hoffman tells us how Advertising for Skeptics came out of his musings on the industry. Hoffman says, “My idea is that we should be skeptical of the things that we accept as common wisdom in the advertising and marketing business, and we should question them.” Then he goes on to talk about the troubling lack of accumulated knowledge in advertising. He says, "If advertising is less effective now than it was fifty years ago, where's the arrow of progress?" He then reluctantly offers advice to people in advertising and marketing cautioning, “The best advic...

31 MINJUN 17
Comments
Advertising for Skeptics with Bob Hoffman

Moving and Shaking on TikTok with Evan Horowitz

EDuring this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok. On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work. Horowitz tells us how he started thinking like a marketer while giving campus tours as a Stanford engineering student. Then he shares how the idea for Movers+Shakers came out of the vision that “using original music, using movement, using dance, would be a way to stop the scroll and drive more engagement.” Horowitz tells us how the viral e.l.f. campaign came about when they created an original song for a TikTok challenge, which leads to a discussion about what works on TikTok. Horowitz says, "I think one of the biggest challenges for brands when they're looking at TikTok is they recognize quickly how different the platform feels from other p...

25 MINJUN 10
Comments
Moving and Shaking on TikTok with Evan Horowitz

Latest Episodes

The shift to creative with Bynder's CMO Andrew Hally

EDuring this 220th episode of “Marketing Today,” host Alan Hart interviews Andrew Hally, the chief marketing officer at Bynder. On the show today, we talk about personalization and whether it's the right move for marketers at this time, whether investing in personalization technology is the right thing to be doing, and what consumers really care about. Hally provides lots of valuable advice to other marketers and CMOs. Hally talks about how we need to bring more balance to the trend of marketing personalization. He predicts that in a few years, “Marketing attention may be beginning to return to our roots in creative and storytelling and the more emotive side of the game.” We discuss the limits and disadvantages of personalization and the potential drawbacks of investing in more personalization capabilities. We come back to the importance of empathizing with your customer and building a long-term relationship. Hally says, “At the end of the day, brands win because of the stories they tell and the way consumers identify with them," and "Even in this digital day and age, the story probably matters more than anything." This discussion is about finding balance in our marketing strategies and weighing technological tools with traditional creative approaches. Highlights from this week’s “Marketing Today”: How a Georgia boy ended up in Boston. 01:14 Andrew's path to Bynder. 02:20 All about Bynder. 03:08 The trend to deliver more personalization. 03:50 Disadvantages of personalized marketing. 05:15 Investing in personalization capabilities. 08:05 How Andrew thinks about the impact of personalization on consumers. 09:39 Advice for marketers on rebalancing. 12:32 The role of technology in supporting creative. 14:48 Advice for other CMOs. 17:12 Andrew shares a defining experience. 18:45 Andrew reflects on advice he would give to his younger self. 20:20 Andrew shares about an impactful purchase he made in the last 6-12 months. 21:54 Are there any brands, companies, or causes that Andrew follows that he thinks other people should take notice of? 23:25 Andrew’s take on the top threat facing marketers today. 25:47 Resources Mentioned: Bynder Andrew Hally GDPR CCPA Google Restricts Cookies Nielsen on the percent of effectiveness driven by creative Gartner 80% of marketers will abandon personalization by 2025 Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/andrewhally/ https://twitter.com/andrewjhally https://twitter.com/bynder Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

28 MIN5 h ago
Comments
The shift to creative with Bynder's CMO Andrew Hally

Real Growth for All with Marc de Swaan Arons

EDuring this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons, founder of the Institute for Real Growth. Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential. De Swaan Arons begins by describing the journey to founding the Institute for Real Growth, which involved thousands of interviews with brand heads and an initiative to understand the role of marketers in organizations that outperform others in long-term growth. They created an independent organization to meet the needs of CMOs without selling anything. As de Swaan Arons describes it: “We connect those CMOs and other senior growth leaders to benchmarking, research, best practices, experts, but most importantly, other practitioners around the themes of real growth.” We discuss the importance of driving growth for all stakeholders and shifting away from shareholder primacy. De Swaan Arons says, “The new reality is going to have to be a far more balanced equation of value creation, yes, for shareholders, but also for our colleagues and our communities and our customers." He reminds us that businesses were initially created for communities. Our conversation is about the importance of growth for everyone involved. Highlights from this week’s “Marketing Today”: What attracted Marc to Woodstock, NY. 01:29 How Marc became interested in marketing. 03:00 The events that led to the founding of The Institute for Real Growth. 05:41 The Institute for Real Growth's mission. 14:26 The Institute's progress after one year. 15:06 Their pivot from in-person meetings to an online program when COVID hit. 17:04 The Humanizing Growth webcast series. 19:06 Conclusions from the Initiative for Real Growth. 21:13 Businesses were initially created for communities. 23:40 The Institute's focus on CMOs. 26:21 How CMOs can get engaged with the Institute for Real Growth. 29:35 The Institute's end goal. 32:04 Marc shares a defining experience. 35:20 Marc shares about an impactful purchase he made in the last 6-12 months. 37:32 Are there any brands, companies, or causes that Marc follows that he thinks other people should take notice of? 38:20 Marc’s take on the top threat facing marketers today. 40:49 Resources Mentioned: Institute for Real Growth Woodstock, NY Airstream Trailer Frank van den Driest (co-founder) Rotterdam School of Management Marc de Swaan Arons Unilever WPP/Kantar Effective Brands Acquisition Imagine (founded by Paul Polman) Bill Gates Davos 2008, Marc Benioff, Business Roundtable, BlackRock CEO, Larry Fink, Letter Edelman Trust Barometer Institute for Real Growth Graduates RODE NT microphone Amazon Dove Real Beauty – Courage is Beautiful Campaign Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/marcdeswaanarons https://twitter.com/mdeswaanarons https://twitter.com/IRGRealGrowth Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

43 MIN1 w ago
Comments
Real Growth for All with Marc de Swaan Arons

Creating Human Connection in CX with Deloitte's Tim Greulich

EDuring this 218th episode of “Marketing Today,” host Alan Hart interviews Tim Greulich, managing director at Deloitte and the operational customer experience practice leader. On the show today, we talk about the latest report from Deloitte Digital called "Creating Human Connection at Enterprise Scale." We discuss why creating a human connection is essential in today's service economy, how companies should be thinking about it, and why it's so hard. In our discussion of "Creating Human Connection at Enterprise Scale," Greulich begins by discussing the big questions that inspired the report. He provides advice for companies that want to be more human. Greulich says, "I think it's a recognition that people are complex." We can design for this complexity and embrace it. The report found that when companies create strong relationships with their customers, they become more forgiving and price-insensitive over time. Relating to your customer can make you more competitive, and may even p...

30 MIN2 w ago
Comments
Creating Human Connection in CX with Deloitte's Tim Greulich

Engaging Gen Z with JUV Consulting

EDuring this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar, executives at JUV Consulting. On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV’s first big break. We talk about JUV’s purpose-driven mission and its unique workforce of Gen Z consultants. Ahmed and Zafar share how JUV has innovated and grown beyond their expectations. They emphasize their focus on big purpose-driven ideas. Zafar says, "As a purpose-driven company, we always think about people and purpose first." They explain their services and provide the example of fourteen-year-olds consulting with Fortune 500 companies on campaigns that are fundamentally disruptive. They emphasize that JUV is not business as usual, and they do not believe their clients are always right. Ahmed speaks with passion when he says, "I would rather lose every client that we have by speaking truth to power than ever gain a single client by...

51 MIN3 w ago
Comments
Engaging Gen Z with JUV Consulting

Invisible forces controlling conversations with Yonder CMO Lisa Roberts

EDuring this 216th episode of “Marketing Today,” host Alan Hart interviews Lisa Roberts, the chief marketing officer at Yonder, an AI SaaS company. Today, we talk about Roberts' long history in Texas and then move into how her work at Yonder applies to recent waves of communication about coronavirus and the protests for racial equality and social justice. We talk about the implications these waves have for brands and marketers and what Roberts thinks we need to be watching. Roberts shares how Yonder helps brands understand their market by looking at the activity of highly aligned online groups. She says, “If you can understand how ideas originate and take hold online, you can understand the groups and motivation behind those ideas." We talk about how marketers can break down complex conversations to understand where individual narratives emerge and spread. Roberts discusses the reality of what brands will need to go through as they decide how to respond to current events. She remi...

43 MINJUL 15
Comments
Invisible forces controlling conversations with Yonder CMO Lisa Roberts

Refreshing a Brand and Person with NI's CMO Carla Piñeyro Sublett

EDuring this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett, chief marketing officer at NI. On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu. Our conversation covers renewal within ourselves and how to bring our work and personal lives together. Piñeyro Sublett's begins by talking about her year of finding ubuntu when she took a year off from work and focused on reconnecting with the things and people that mattered most to her. She reflects, “I had to figure out who I was without work." We talk about Piñeyro Sublett’s career journey and her long tenure at Dell. Then we dive into her current role at NI and its relaunch, which focuses on the impact of the engineer. She says, "We are setting out to elevate the role of the engineer in society and tell their stories." Piñeyro Sublett reflects on how her year off made her more of a heart-led leader. She shares about her approach to organizational change, her passion for bringing more diversity to her industry, and NI’s social impact investing. Piñeyro Sublett reminds us that "work and the work that we do is one of our greatest platforms to do good." This an inspiring conversation about valuing connection and leading with a bold vision. Highlights from this week’s “Marketing Today”: Carla's year of finding ubuntu. 01:29 Carla's blog about her year traveling the world with her family. 02:56 How the year off changed Carla. 03:46 How Carla's career journey prepared her to be a CMO. 05:16 Dell's culture when Carla worked there. 06:34 Carla's role as the first CMO at NI. 07:53 The relaunch and rebrand of NI. 08:46 What NI does. 10:34 The changes Carla is making to the marketing organization. 11:19 Carla reflects on her roots in sales. 12:53 How Carla's year off led to her focus on connection. 14:02 Carla's approach to getting everyone on board with organizational change. 15:01 Carla's passion for bringing more diversity to her industry. 15:57 NI's social impact investing in the local community. 18:35 The Henry Crown Fellowship at the Aspen Institute. 20:11 Is there an experience in her past that defines who she is today? 21:12 Carla’s go-to drink. 22:12 What is the advice Carla would give to her younger self? 22:30 The most impactful purchase she has made in the last 6-12 months of $100 or less. 22:56 Are there any brands, companies, or causes that Carla follows that she thinks other people should take notice of? 23:28 Carla’s take on the top opportunity and threat facing marketers today. 25:38 Resources Mentioned: NI Rackspace Dell Finding Ubuntu – Travel Blog over Carla and her family’s year off Rebrand of NIas the company calls on all to engineer ambitiously https://www.austincf.org/resources/austin-community-foundation-supported-by-the-national-instruments-fund-makes-1-million-impact-investment-loan/ Community Foundation of Austin and CEO Mike Nellis Favorite Drink - Ranch Water Recipe Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/pineyrosublett/ https://twitter.com/pineyro https://twitter.com/NIglobal Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday

27 MINJUL 8
Comments
Refreshing a Brand and Person with NI's CMO Carla Piñeyro Sublett

CMO Role and Search Demystified with Korn Ferry's Zach Peikon

EDuring this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon, who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry. Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the transition from chief marketing officer to GM or CEO. Peikon shares how he became involved in the world of executive search; then, he provides insights into what CMOs are most concerned about right now and discusses the volatile position CMOs have in the C-Suite. Peikon says, “Digital transformation was critical before and is of even more importance now." We talk about the characteristics of a best-in-class CMO. He says, “Best-in-class CMOs understand how to manage ambiguity, engage and inspire others, develop a strategic vision, and drive results. They're ada...

32 MINJUL 1
Comments
CMO Role and Search Demystified with Korn Ferry's Zach Peikon

Battling Bot Fraud with White Ops CMO Dan Lowden

EDuring this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops. On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it. Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a marketing integrity perspective, from an advertising integrity perspective, are engaging with real humans." We talk about the types of threats White Ops sees right now and how this bad data can affect marketing teams. Lowden says, "Every company in the world right now is being attacked." He encourages us to stand up to these threats. Then he tells two stories about how WhiteOps helped to identify fraud. He emphasizes, “We do...

40 MINJUN 24
Comments
Battling Bot Fraud with White Ops CMO Dan Lowden

Advertising for Skeptics with Bob Hoffman

EDuring this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening. Hoffman tells us how Advertising for Skeptics came out of his musings on the industry. Hoffman says, “My idea is that we should be skeptical of the things that we accept as common wisdom in the advertising and marketing business, and we should question them.” Then he goes on to talk about the troubling lack of accumulated knowledge in advertising. He says, "If advertising is less effective now than it was fifty years ago, where's the arrow of progress?" He then reluctantly offers advice to people in advertising and marketing cautioning, “The best advic...

31 MINJUN 17
Comments
Advertising for Skeptics with Bob Hoffman

Moving and Shaking on TikTok with Evan Horowitz

EDuring this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok. On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work. Horowitz tells us how he started thinking like a marketer while giving campus tours as a Stanford engineering student. Then he shares how the idea for Movers+Shakers came out of the vision that “using original music, using movement, using dance, would be a way to stop the scroll and drive more engagement.” Horowitz tells us how the viral e.l.f. campaign came about when they created an original song for a TikTok challenge, which leads to a discussion about what works on TikTok. Horowitz says, "I think one of the biggest challenges for brands when they're looking at TikTok is they recognize quickly how different the platform feels from other p...

25 MINJUN 10
Comments
Moving and Shaking on TikTok with Evan Horowitz
success toast
Welcome to Himalaya LearningDozens of podcourses featuring over 100 experts are waiting for you.