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The Hard Corps Marketing Show

Casey Cheshire

1
Followers
7
Plays
The Hard Corps Marketing Show

The Hard Corps Marketing Show

Casey Cheshire

1
Followers
7
Plays
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About Us

Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.

Latest Episodes

The Social Media Pioneer - Jeremy Muratore - Hard Corps Marketing Show #210

In a hyper technological world, social media has become necessary for marketing strategies. Is there one best way to market on social platforms? How do we express the brand’s voice without sounding sales-like? A Social Media Leader, Award Winning Digital Program Strategist, Social Media Agency of the Year, Construktion’ist at Social Construktion, Jeremy Muratore, shares his knowledge on social media strategies. Takeaways: Where do you draw the line between self promotion, product placements and endorsements on social media? There is no one right path for all companies. Experiment and see where it takes you. While writing social media for a brand be cognisant that you are speaking from the brands perspective rather than your version of the brand’s voice. Reverse engineer success by looking at what you did the previous year and where you want to be in the next year. Then think of how you can achieve that goal from there. Come up with a social media formula that delivers value to your audience while getting equal or greater value back. This is the best of both worlds for you and your customers. Constantly look for ways to do something differently. If you walk in the exact same path that someone else is walking in then you’ll be getting someone else’s results. Links: LinkedIn: https://www.linkedin.com/in/jeremymuratore/ Twitter: https://twitter.com/JeremyMuratore Social Construktion: http://www.socialconstruktion.com Busted Myths: Social media is not free. People assume it is because you do not have to pay to release your content on social media. However, the time it takes to create that content is where the money is spent. Social media strategies are not a one size fits all. Unless you are in that organization, you won't have enough information to put together the best strategy to have the best results. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/_C-9gskBAn8

77 min7 h ago
Comments
The Social Media Pioneer - Jeremy Muratore - Hard Corps Marketing Show #210

The Gated Content Debate - Angela Earl - Hard Corps Marketing Show #209

Gated content is one of the most used ways to gather information about our audience. With the rise of other technologies to gather this information, is it still necessary to have this barrier? A Marketing Leader, Speaker, Host of the MarTalk Podcast, Top 30 Marketing Tech Experts to Watch, Founder of The High Bar Media, VP of Global Marketing at RFPIO, Angela Earl, debates whether or not content should be gated, with the Author of Marketing Automation Unleashed! Takeaways: When tracking consumed ungated content, continue to convince the consumers to buy your product by nurturing and educating them on the platform they engaged with. “If you are going to put a barrier between our content and our audience, ask them something I can’t get a hold of. And then let’s use that data to be hyper-relevant or hyper-personalized.” - Angela Earl Content is meant to be engaged with and consumed. Allow your audience to continue their journey in a way that makes sense whether they are ready to buy or not. Take a look at who has bought from you and what you know about them while starting an Ideal Customer Profile. Learn what you can and then start testing to refine. “The best software feels more like a partnership than a purchase.” - Angela Earl Career advice: Pay more attention to the people in the journey than the journey itself. Links: LinkedIn: https://www.linkedin.com/in/angelanearl/ Twitter: https://twitter.com/J_ai_Ho RFPIO: https://www.rfpio.com/rfp-software/?utm_source=LinkedIn_company_page&utm_medium=LinkedIn&utm_campaign=rfp_software The High Bar Media: https://thehighbarmedia.com MarTalk Podcast: https://thehighbarmedia.com/podcast/listen-to-martalk-with-host-angela-earl-in-your-favorite-apps/ Busted Myths: Content does not have to be gated. In today’s business, we have data points, digital footprints, and technology that lets us know when consumers are ready to buy. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/7XKQF2QMxaY

62 min1 d ago
Comments
The Gated Content Debate - Angela Earl - Hard Corps Marketing Show #209

Dethroning Content Creation - Amber Khan - Hard Corps Marketing Show #208

For years we have been hearing that content is king. However, what is the value of that content if it is not promoted for our audience to see and consume? A Marketing Leader, Keynote Speaker, Author of Best Selling Book Guilt-Free Motherhood, Entrepreneur, Founder and CEO of GroBizNiz, Founder and CEO of Repurpose Den, Amber Khan, delves into the power of repurposing content. Takeaways: Most marketing companies spend the majority of their budgets on content creation, leaving a smaller amount for promotion. If you flip that around, then people can find your content! Content repurposing takes a long piece of content and creates experiential content out of it in the form of short videos, blog posts, quotes, etc. There are over 40 organic ways to repurpose! Creating a brand experience using repurposed content at each stage of the buyer’s cycle can be the difference between a casual viewer and a subscriber. A book is a great way to round up highlights from all of your content in one pla...

67 min2 d ago
Comments
Dethroning Content Creation - Amber Khan - Hard Corps Marketing Show #208

Building Your Marketing Team - Lori Trzcinski - Hard Corps Marketing Show #207

A Marketing Leader, Marketing Automation and CRM Implementation Consultant, 4x Salesforce Certified, 2020 Salesforce Marketing Champion, Manager at Eigen X, Lori Trzcinski, chats about how to build a strong marketing team and better communication across the company. Takeaways: Diversify your skills and create a team that has a wide range of thinking. This will help get a well-rounded team with different viewpoints. Communication across the company needs to be tailored to each department. Bring them up-to-date, take away the jargon, and speak in their language. #1 Tip for maximizing marketing automation: Have great, passionate people. It takes a special type of person to love marketing automation and take it to the next level. Career advice: Eventually you will grow into yourself. It is ok to not know what you want to do right out of the get-go. Links: LinkedIn: https://www.linkedin.com/in/loritrzcinski/ Eigen X: https://www.eigenx.com Busted Myths: A marketing team is able to handle...

79 min4 d ago
Comments
Building Your Marketing Team - Lori Trzcinski - Hard Corps Marketing Show #207

The Science of Sales - Jake Dunlap - Hard Corps Marketing Show #206

Sales is often thought of as complex dark magic when in reality every deal boils down to the same base process just with different outcomes. An Industry Thought Leader, Quoted by Forbes and Huffington Post, C-Level Sales Growth Trainer, B2B Strategy Consultant, CEO of Skaled Consulting, Jake Dunlap, describes the foundation of sales deals and what customers are looking for from their sales call. Takeaways: More often, customers are looking for a different sales experience than the “friendship” tactic. Sales are less about building relationships and more about solving problems for their customer. If you want to close more deals, then communicate separate solutions. Set up 1:1 meetings with individual departments that are involved in the vetting or implementation. Understand that no enterprise organization goes all in out of the gate. Follow this pattern: proof of concept then proof of scale and then secure a bigger purchase. Marketer Challenge: Go set up a time to listen in on 20 s...

60 min1 w ago
Comments
The Science of Sales - Jake Dunlap - Hard Corps Marketing Show #206

Authenticity Above All - Jessie Coan - Hard Corps Marketing Show #205

As the virtual workplace grows, so does the need to see the humanity behind your screen. How do we as marketers promote genuine messages in our own brand, especially when connecting with peers? A Marketing Consultant, Fractional CMO, Founder of Actionable Marketing Facebook Group, President of Jessie Coan Marketing Inc., Jessie Coan, delivers a call to action for brands to be a better version of themselves, while still maintaining authenticity. Takeaways: Niche communities for networking have blossomed due to the shift from larger in person networking events. How can your brand create one or connect with these niche communities? Transparency and authenticity goes a long way when looking to network. Show interest in the person you are connecting with or ask for advice on a product. When connecting over email with other professionals, if your opening line sounds like it could be said by a used car salesman then you could be thought of as spam. Career advice: Take a year off after coll...

74 min1 w ago
Comments
Authenticity Above All - Jessie Coan - Hard Corps Marketing Show #205

Elevating Email Messaging - Melissa Sargeant - Hard Corps Marketing Show #204

Email Marketing is a foundational marketing strategy for companies, but it can become such a normalized part that it can seem irrelevant. A Marketing Leader and CMO at Litmus, Melissa Sargeant, delves into the importance of email marketing and how to personalize it for a customer’s journey. Takeaways: Your email subscriber list are people who have welcomed your brand into their everyday life. Do not get lost in the numbers and remember that you are communicating to individuals. Email marketing is not a transactional action. It should be utilized to nurture and create multiple touch points to build the relationship with the prospective customer. Technology and operating systems are highly complex today. Automated testing is a great way to keep up with the constant updates to make sure your email is on brand. Historically, companies that held the line and continued to invest in marketing and customer experience during economic downturns were more resilient and came out stronger. Let...

70 min1 w ago
Comments
Elevating Email Messaging - Melissa Sargeant - Hard Corps Marketing Show #204

The Do’s and Don’ts of Marketing Automation - Tom Ryan - Hard Corps Marketing Show #203

Marketing systems have a plethora of new tools and features to choose from. However, if something is possible should you still do it? What features are best for your campaign? A Thought Leader, Marketing Automation Strategist, Entrepreneur, Writer, Salesforce Certified, Pardot Consultant, Founder and Consultant at MarCloud Consulting, Tom Ryan, chats about how to pick and choose features to use for your marketing automation. Takeaways: Being determined on having new leads in a limited market setting can become harder and harder to find prospective customers. Focus on the quality, rather than the quantity. Sales and Marketing needs to have alignment to be synchronized and maximize time. We are on the same team and going towards the same goal! Communication goes a long way! Pardot is a very powerful tool, however it needs to be set up properly to get the results a company needs. Once core productive service and campaigns are established, Pardot tools can build from there. Try structur...

82 min1 w ago
Comments
The Do’s and Don’ts of Marketing Automation - Tom Ryan - Hard Corps Marketing Show #203

Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202

Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what is effective for your prospective clients? A Marketing Leader, 2019 Salesforce Limitless Award Winner, 2020 Salesforce Marketing Champion, Director of Digital Marketing and Communications at Cummins Inc, Nick Wojdyla, simplifies how to best target your audience using keywords and context. Takeaways: Do research to find what other questions prospective customers could be asking when purchasing similar products. This will help find what keywords or terms to use to promote ads. Copy and pasting what “Company A” is doing does not mean it will be successful for “Company B.” Look at the high level objectives and what campaigns will make the goal successful. If you jump into the “how” then you could be fixed into that one way of obtaining the goal. Buying the best tools or having the best tactics does not mean there w...

83 min2 w ago
Comments
Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202

Sales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201

Marketing and Sales alignment has made leaps and bound within the past few years. What can we do as sales or marketing professionals to strengthen that bond to have true cohesion? A Sales Leader, ABM Advocate, Regional Vice President of Demandbase, Catie Ivey, discusses the power of communication to unite sales and marketing teams toward their missions. Takeaways: Learn what your sales counterpart cares about: how the sales team works, who does what, KPIs, how big the target account list is, where that list comes from, access to intent data, etc. Ask for feedback between marketing and sales teams’ initiatives. This opens lines of communication between the teams to solve changes and evolve harmoniously. Be more daring and take chances. It is ok to make mistakes. Own up to them and learn from them! More technology elevates the need for human connection. Use the data that automation and systems gather to tailor future discussions or discoveries. ABM is all about sifting through data t...

60 min2 w ago
Comments
Sales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201

Latest Episodes

The Social Media Pioneer - Jeremy Muratore - Hard Corps Marketing Show #210

In a hyper technological world, social media has become necessary for marketing strategies. Is there one best way to market on social platforms? How do we express the brand’s voice without sounding sales-like? A Social Media Leader, Award Winning Digital Program Strategist, Social Media Agency of the Year, Construktion’ist at Social Construktion, Jeremy Muratore, shares his knowledge on social media strategies. Takeaways: Where do you draw the line between self promotion, product placements and endorsements on social media? There is no one right path for all companies. Experiment and see where it takes you. While writing social media for a brand be cognisant that you are speaking from the brands perspective rather than your version of the brand’s voice. Reverse engineer success by looking at what you did the previous year and where you want to be in the next year. Then think of how you can achieve that goal from there. Come up with a social media formula that delivers value to your audience while getting equal or greater value back. This is the best of both worlds for you and your customers. Constantly look for ways to do something differently. If you walk in the exact same path that someone else is walking in then you’ll be getting someone else’s results. Links: LinkedIn: https://www.linkedin.com/in/jeremymuratore/ Twitter: https://twitter.com/JeremyMuratore Social Construktion: http://www.socialconstruktion.com Busted Myths: Social media is not free. People assume it is because you do not have to pay to release your content on social media. However, the time it takes to create that content is where the money is spent. Social media strategies are not a one size fits all. Unless you are in that organization, you won't have enough information to put together the best strategy to have the best results. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/_C-9gskBAn8

77 min7 h ago
Comments
The Social Media Pioneer - Jeremy Muratore - Hard Corps Marketing Show #210

The Gated Content Debate - Angela Earl - Hard Corps Marketing Show #209

Gated content is one of the most used ways to gather information about our audience. With the rise of other technologies to gather this information, is it still necessary to have this barrier? A Marketing Leader, Speaker, Host of the MarTalk Podcast, Top 30 Marketing Tech Experts to Watch, Founder of The High Bar Media, VP of Global Marketing at RFPIO, Angela Earl, debates whether or not content should be gated, with the Author of Marketing Automation Unleashed! Takeaways: When tracking consumed ungated content, continue to convince the consumers to buy your product by nurturing and educating them on the platform they engaged with. “If you are going to put a barrier between our content and our audience, ask them something I can’t get a hold of. And then let’s use that data to be hyper-relevant or hyper-personalized.” - Angela Earl Content is meant to be engaged with and consumed. Allow your audience to continue their journey in a way that makes sense whether they are ready to buy or not. Take a look at who has bought from you and what you know about them while starting an Ideal Customer Profile. Learn what you can and then start testing to refine. “The best software feels more like a partnership than a purchase.” - Angela Earl Career advice: Pay more attention to the people in the journey than the journey itself. Links: LinkedIn: https://www.linkedin.com/in/angelanearl/ Twitter: https://twitter.com/J_ai_Ho RFPIO: https://www.rfpio.com/rfp-software/?utm_source=LinkedIn_company_page&utm_medium=LinkedIn&utm_campaign=rfp_software The High Bar Media: https://thehighbarmedia.com MarTalk Podcast: https://thehighbarmedia.com/podcast/listen-to-martalk-with-host-angela-earl-in-your-favorite-apps/ Busted Myths: Content does not have to be gated. In today’s business, we have data points, digital footprints, and technology that lets us know when consumers are ready to buy. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/7XKQF2QMxaY

62 min1 d ago
Comments
The Gated Content Debate - Angela Earl - Hard Corps Marketing Show #209

Dethroning Content Creation - Amber Khan - Hard Corps Marketing Show #208

For years we have been hearing that content is king. However, what is the value of that content if it is not promoted for our audience to see and consume? A Marketing Leader, Keynote Speaker, Author of Best Selling Book Guilt-Free Motherhood, Entrepreneur, Founder and CEO of GroBizNiz, Founder and CEO of Repurpose Den, Amber Khan, delves into the power of repurposing content. Takeaways: Most marketing companies spend the majority of their budgets on content creation, leaving a smaller amount for promotion. If you flip that around, then people can find your content! Content repurposing takes a long piece of content and creates experiential content out of it in the form of short videos, blog posts, quotes, etc. There are over 40 organic ways to repurpose! Creating a brand experience using repurposed content at each stage of the buyer’s cycle can be the difference between a casual viewer and a subscriber. A book is a great way to round up highlights from all of your content in one pla...

67 min2 d ago
Comments
Dethroning Content Creation - Amber Khan - Hard Corps Marketing Show #208

Building Your Marketing Team - Lori Trzcinski - Hard Corps Marketing Show #207

A Marketing Leader, Marketing Automation and CRM Implementation Consultant, 4x Salesforce Certified, 2020 Salesforce Marketing Champion, Manager at Eigen X, Lori Trzcinski, chats about how to build a strong marketing team and better communication across the company. Takeaways: Diversify your skills and create a team that has a wide range of thinking. This will help get a well-rounded team with different viewpoints. Communication across the company needs to be tailored to each department. Bring them up-to-date, take away the jargon, and speak in their language. #1 Tip for maximizing marketing automation: Have great, passionate people. It takes a special type of person to love marketing automation and take it to the next level. Career advice: Eventually you will grow into yourself. It is ok to not know what you want to do right out of the get-go. Links: LinkedIn: https://www.linkedin.com/in/loritrzcinski/ Eigen X: https://www.eigenx.com Busted Myths: A marketing team is able to handle...

79 min4 d ago
Comments
Building Your Marketing Team - Lori Trzcinski - Hard Corps Marketing Show #207

The Science of Sales - Jake Dunlap - Hard Corps Marketing Show #206

Sales is often thought of as complex dark magic when in reality every deal boils down to the same base process just with different outcomes. An Industry Thought Leader, Quoted by Forbes and Huffington Post, C-Level Sales Growth Trainer, B2B Strategy Consultant, CEO of Skaled Consulting, Jake Dunlap, describes the foundation of sales deals and what customers are looking for from their sales call. Takeaways: More often, customers are looking for a different sales experience than the “friendship” tactic. Sales are less about building relationships and more about solving problems for their customer. If you want to close more deals, then communicate separate solutions. Set up 1:1 meetings with individual departments that are involved in the vetting or implementation. Understand that no enterprise organization goes all in out of the gate. Follow this pattern: proof of concept then proof of scale and then secure a bigger purchase. Marketer Challenge: Go set up a time to listen in on 20 s...

60 min1 w ago
Comments
The Science of Sales - Jake Dunlap - Hard Corps Marketing Show #206

Authenticity Above All - Jessie Coan - Hard Corps Marketing Show #205

As the virtual workplace grows, so does the need to see the humanity behind your screen. How do we as marketers promote genuine messages in our own brand, especially when connecting with peers? A Marketing Consultant, Fractional CMO, Founder of Actionable Marketing Facebook Group, President of Jessie Coan Marketing Inc., Jessie Coan, delivers a call to action for brands to be a better version of themselves, while still maintaining authenticity. Takeaways: Niche communities for networking have blossomed due to the shift from larger in person networking events. How can your brand create one or connect with these niche communities? Transparency and authenticity goes a long way when looking to network. Show interest in the person you are connecting with or ask for advice on a product. When connecting over email with other professionals, if your opening line sounds like it could be said by a used car salesman then you could be thought of as spam. Career advice: Take a year off after coll...

74 min1 w ago
Comments
Authenticity Above All - Jessie Coan - Hard Corps Marketing Show #205

Elevating Email Messaging - Melissa Sargeant - Hard Corps Marketing Show #204

Email Marketing is a foundational marketing strategy for companies, but it can become such a normalized part that it can seem irrelevant. A Marketing Leader and CMO at Litmus, Melissa Sargeant, delves into the importance of email marketing and how to personalize it for a customer’s journey. Takeaways: Your email subscriber list are people who have welcomed your brand into their everyday life. Do not get lost in the numbers and remember that you are communicating to individuals. Email marketing is not a transactional action. It should be utilized to nurture and create multiple touch points to build the relationship with the prospective customer. Technology and operating systems are highly complex today. Automated testing is a great way to keep up with the constant updates to make sure your email is on brand. Historically, companies that held the line and continued to invest in marketing and customer experience during economic downturns were more resilient and came out stronger. Let...

70 min1 w ago
Comments
Elevating Email Messaging - Melissa Sargeant - Hard Corps Marketing Show #204

The Do’s and Don’ts of Marketing Automation - Tom Ryan - Hard Corps Marketing Show #203

Marketing systems have a plethora of new tools and features to choose from. However, if something is possible should you still do it? What features are best for your campaign? A Thought Leader, Marketing Automation Strategist, Entrepreneur, Writer, Salesforce Certified, Pardot Consultant, Founder and Consultant at MarCloud Consulting, Tom Ryan, chats about how to pick and choose features to use for your marketing automation. Takeaways: Being determined on having new leads in a limited market setting can become harder and harder to find prospective customers. Focus on the quality, rather than the quantity. Sales and Marketing needs to have alignment to be synchronized and maximize time. We are on the same team and going towards the same goal! Communication goes a long way! Pardot is a very powerful tool, however it needs to be set up properly to get the results a company needs. Once core productive service and campaigns are established, Pardot tools can build from there. Try structur...

82 min1 w ago
Comments
The Do’s and Don’ts of Marketing Automation - Tom Ryan - Hard Corps Marketing Show #203

Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202

Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what is effective for your prospective clients? A Marketing Leader, 2019 Salesforce Limitless Award Winner, 2020 Salesforce Marketing Champion, Director of Digital Marketing and Communications at Cummins Inc, Nick Wojdyla, simplifies how to best target your audience using keywords and context. Takeaways: Do research to find what other questions prospective customers could be asking when purchasing similar products. This will help find what keywords or terms to use to promote ads. Copy and pasting what “Company A” is doing does not mean it will be successful for “Company B.” Look at the high level objectives and what campaigns will make the goal successful. If you jump into the “how” then you could be fixed into that one way of obtaining the goal. Buying the best tools or having the best tactics does not mean there w...

83 min2 w ago
Comments
Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202

Sales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201

Marketing and Sales alignment has made leaps and bound within the past few years. What can we do as sales or marketing professionals to strengthen that bond to have true cohesion? A Sales Leader, ABM Advocate, Regional Vice President of Demandbase, Catie Ivey, discusses the power of communication to unite sales and marketing teams toward their missions. Takeaways: Learn what your sales counterpart cares about: how the sales team works, who does what, KPIs, how big the target account list is, where that list comes from, access to intent data, etc. Ask for feedback between marketing and sales teams’ initiatives. This opens lines of communication between the teams to solve changes and evolve harmoniously. Be more daring and take chances. It is ok to make mistakes. Own up to them and learn from them! More technology elevates the need for human connection. Use the data that automation and systems gather to tailor future discussions or discoveries. ABM is all about sifting through data t...

60 min2 w ago
Comments
Sales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201
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