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The Lady Tech Marketer Podcast

Lady Tech Marketer

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The Lady Tech Marketer Podcast

The Lady Tech Marketer Podcast

Lady Tech Marketer

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About Us

Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way.

Latest Episodes

24. From College to Career - How to Get Comfortable with Growth with Adriana Chavez of JUST

On this episode, we’re talking to Adriana Chavez, Media Manager at JUST, formally known as Just Media, a fully integrated marketing agency. A few years into her career, Adriana is thriving as she explores the tech marketing and advertising industry. We’re excited for you to hear how she jump-started her career and the lessons she’s learned so far. Plus, listen in for our special announcement at the top of the show! Hope you enjoy! Some of the topics we discussed: What internships really teach you Real talk about the transition from college life to the real world The comparison game and competition in the workplace Gratitude and learnings from your first job The value of collaboration and constructive criticism What to do when you feel stagnant How marketing and media trends reflect current events Confidence and overcoming self-doubt Connect with Adriana and Lady Tech Marketer here: https://www.linkedin.com/in/adriana-chavez-080853b5/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

72 MIN5 d ago
Comments
24. From College to Career - How to Get Comfortable with Growth with Adriana Chavez of JUST

23. (Part 2) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

Part 2 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy! Some of the topics we discussed: Navigating the decision to have children while building your career Why you shouldn’t hold yourself back from things until the “right time” Career pivots and how to make them Setting boundaries and why you need to stop emailing after-hours How getting an MBA can make a difference in your career Advantages and disadvantages of data The importance of storytelling and understanding attribution models Infusing humanity and empathy into your marketing Why it's important to adapt leadership and management styles to different team members Inspiration from Andrea Ward and the What it Means Podcast by Forrester Research Resources mentioned: Interactive experience Adobe created using research mentioned about the future of marketing being creativity: https://cmo.adobe.com/the-future-of-marketing-is-creative.html What it Means Podcast by Forrester Research: https://go.forrester.com/what-it-means/ Connect with Rachel and Lady Tech Marketer here: https://www.linkedin.com/in/racheltruair/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

50 MIN1 w ago
Comments
23. (Part 2) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

Part 1 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy! Some of the topics we discussed: The three careers she's had so far and what they've all taught her Key benefits to working at startups and enterprise companies User generated content - The gem of B2C marketing is full of untapped potential for B2B marketers Plus a UGC story you're bound to love and get a laugh from - especially if you've ever run social media Overcoming imposter syndrome through confidence, courage, and credentials Navigating company culture evolutions, in normal times and during the coronavirus crisis The problematic nature of tech-bro culture Reframing change from burden to opportunity Resources mentioned: https://www.tintup.com/ Connect with Rachel and Lady Tech Marketer here: https://www.linkedin.com/in/racheltruair/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

-1 s2 w ago
Comments
22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

21. 5 Rules for Marketing Messaging During a Crisis with Emily Hill and Liana Wong

On this episode, we’re sharing 5 rules marketers should follow when it comes to their messaging and communications during a crisis. Why? Because we are all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for marketing during times of uncertainty and fear or if there are any topics you’d like us to talk about on future episodes - send us a note or a voice memo to hello@ladytechmarketer.com. In the meantime, we hope this helps. Some of the topics we discussed: Our top 5 Rules for how to handle marketing messaging during a crisis What we've been up to during this pandemic Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is...

11 MIN3 w ago
Comments
21. 5 Rules for Marketing Messaging During a Crisis with Emily Hill and Liana Wong

20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor

On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge. Barbra cares deeply about empowering women in the technology industry and is known as an innovative leader who is tirelessly dedicated to the success of her teams. We’re excited for you to hear about her career in marketing and the work she’s doing to improve hiring and promotion practices in the workplace. We hope you enjoy! Some of the topics we discussed: The growth and development a marketer can gain from a non-traditional career path How to overcome the unique challenges of managing distributed teams Navigating crisis marketing and remote work The inherent biases in hiring and professional development practices and how to eliminate them Why you need to up the ante on your communication e...

55 MINAPR 22
Comments
20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor

19. 6 Tips for Working Remotely During a Crisis with Emily Hill and Liana Wong

On this episode, we're sharing 6 tips for working from home during a crisis. Liana and I have had flexible work schedules for a while. We've both spent time working in the office and working remotely prior to the Coronavirus pandemic, so we thought we would share some of the things we've learned along the way. These tips are evergreen in that even when the pandemic is over, we think many of them will be helpful, but we also mention why many of them matter more than ever these days as we all work remotely during a crisis. So, if you are coming upon this episode later, when we are through with the shelter-in-place directives, you shouldn’t feel like these won’t still help you, but at least you’ll understand the context of the moment when we created this episode. We hope these tips are helpful to you no matter what. And if you have any others to offer, send us a note or voice memo to hello@ladytechmarketer.com, and we will share them with the community either on our social channels ...

22 MINAPR 15
Comments
19. 6 Tips for Working Remotely During a Crisis with Emily Hill and Liana Wong

18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook

On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated marketing campaigns largely within the ad agency world, notably including leading the re-brand of Apple Music. We’re excited for you to learn about her career in advertising and tech marketing and the lessons she’s learned along the way. We hope you enjoy! Some of the topics we discussed: How a range of experience can help you choose your career direction Positives and negatives of working at agencies and consumer tech brands How marketing and advertising are changing as we navigate the Covid-19 crisis Check out Facebook's Coronavirus Info Center here: https://www.facebook.com/coronavirus_info Facebook Watch and the rise of streaming services The future is augmented and virtual reality a...

62 MINAPR 8
Comments
18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook

17. How Marketers Can Make a Difference During a Crisis with Emily Hill and Liana Wong

On this episode, we’re sharing 5 ways marketers can make a difference during a crisis. Why? Because we're all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for leadership during times of fear, how to productively work from home, or any topics you’d like us to talk about - or even a silver lining you’ve finding through all of this - send us a note or a voice memo to hello@ladytechmarketer.com, and we will share your wisdom. In the meantime, we hope this info helps. Some of the topics we discussed: The top 5 ways marketers can make a difference during a crisis Why we have to be especially kind and compassionate to each other in uncertain times Charities you can help now, or use as examples for which charities you can look for to support in your local community -The National Domestic Violence Hotline: https://www.thehotline.org/help/ -La Casa de las Mad...

13 MINAPR 1
Comments
17. How Marketers Can Make a Difference During a Crisis with Emily Hill and Liana Wong

16. Seize, Don't Freeze: Creating Your Own Opportunities with Sangita Sarkar, The Method Marketer

On this episode, we’re talking to Sangita Sarkar, a powerhouse marketing executive armed with a JD in intellectual property law. Her career has been focused on product marketing for mobile games, and she has driven growth at Glu Mobile, Jam City, and Zynga. She made a name for herself in product marketing when she started developing the concept of Method Marketing, resulting in an incredibly triumphant launch of the popular Harry Potter Hogwarts Mystery mobile game, and many more very successful mobile game launches. Fun fact: We met Sangita through some mutual friends and she was going to speak on our live podcast panel, so we’re excited for you to still get to hear about her career in marketing and the work she has done to advocate for diversity in mobile gaming and marketing. We hope you enjoy! Some of the topics we discussed: Method Marketing and how she created it Risk aversion, fear of failure, and imposter syndrome How to build resilience and a growth mindset Seize, don't f...

-1 sMAR 25
Comments
16. Seize, Don't Freeze: Creating Your Own Opportunities with Sangita Sarkar, The Method Marketer

15. What We Learned: Creating and Cancelling Our First Event with Emily Hill and Liana Wong

On this episode, we are recapping some of the things we learned from planning our pop-up event that was supposed to take place during SXSW and also taking the chance to thank all the people who helped us plan it. We want to also note that we recorded this episode before the covid-19 situation really started to escalate in the US, before any of us were advised to start social-distancing, before authorities in the Bay Area and other cities across the country started issuing shelter-in-place directives, and before things really started changing significantly in our communities. We give directions to support your local small businesses and those in Austin where SXSW and our event were to take place, for instance, which we still believe in…but we know things are changing literally daily right now our world. It’s a strange time. So please, follow what is going on in real-time and take directions from your local authorities, the WHO (https://www.who.int), and the CDC (https://www.cdc.gov...

17 MINMAR 18
Comments
15. What We Learned: Creating and Cancelling Our First Event with Emily Hill and Liana Wong

Latest Episodes

24. From College to Career - How to Get Comfortable with Growth with Adriana Chavez of JUST

On this episode, we’re talking to Adriana Chavez, Media Manager at JUST, formally known as Just Media, a fully integrated marketing agency. A few years into her career, Adriana is thriving as she explores the tech marketing and advertising industry. We’re excited for you to hear how she jump-started her career and the lessons she’s learned so far. Plus, listen in for our special announcement at the top of the show! Hope you enjoy! Some of the topics we discussed: What internships really teach you Real talk about the transition from college life to the real world The comparison game and competition in the workplace Gratitude and learnings from your first job The value of collaboration and constructive criticism What to do when you feel stagnant How marketing and media trends reflect current events Confidence and overcoming self-doubt Connect with Adriana and Lady Tech Marketer here: https://www.linkedin.com/in/adriana-chavez-080853b5/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

72 MIN5 d ago
Comments
24. From College to Career - How to Get Comfortable with Growth with Adriana Chavez of JUST

23. (Part 2) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

Part 2 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy! Some of the topics we discussed: Navigating the decision to have children while building your career Why you shouldn’t hold yourself back from things until the “right time” Career pivots and how to make them Setting boundaries and why you need to stop emailing after-hours How getting an MBA can make a difference in your career Advantages and disadvantages of data The importance of storytelling and understanding attribution models Infusing humanity and empathy into your marketing Why it's important to adapt leadership and management styles to different team members Inspiration from Andrea Ward and the What it Means Podcast by Forrester Research Resources mentioned: Interactive experience Adobe created using research mentioned about the future of marketing being creativity: https://cmo.adobe.com/the-future-of-marketing-is-creative.html What it Means Podcast by Forrester Research: https://go.forrester.com/what-it-means/ Connect with Rachel and Lady Tech Marketer here: https://www.linkedin.com/in/racheltruair/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

50 MIN1 w ago
Comments
23. (Part 2) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

Part 1 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy! Some of the topics we discussed: The three careers she's had so far and what they've all taught her Key benefits to working at startups and enterprise companies User generated content - The gem of B2C marketing is full of untapped potential for B2B marketers Plus a UGC story you're bound to love and get a laugh from - especially if you've ever run social media Overcoming imposter syndrome through confidence, courage, and credentials Navigating company culture evolutions, in normal times and during the coronavirus crisis The problematic nature of tech-bro culture Reframing change from burden to opportunity Resources mentioned: https://www.tintup.com/ Connect with Rachel and Lady Tech Marketer here: https://www.linkedin.com/in/racheltruair/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

-1 s2 w ago
Comments
22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe

21. 5 Rules for Marketing Messaging During a Crisis with Emily Hill and Liana Wong

On this episode, we’re sharing 5 rules marketers should follow when it comes to their messaging and communications during a crisis. Why? Because we are all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for marketing during times of uncertainty and fear or if there are any topics you’d like us to talk about on future episodes - send us a note or a voice memo to hello@ladytechmarketer.com. In the meantime, we hope this helps. Some of the topics we discussed: Our top 5 Rules for how to handle marketing messaging during a crisis What we've been up to during this pandemic Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer This episode is...

11 MIN3 w ago
Comments
21. 5 Rules for Marketing Messaging During a Crisis with Emily Hill and Liana Wong

20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor

On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge. Barbra cares deeply about empowering women in the technology industry and is known as an innovative leader who is tirelessly dedicated to the success of her teams. We’re excited for you to hear about her career in marketing and the work she’s doing to improve hiring and promotion practices in the workplace. We hope you enjoy! Some of the topics we discussed: The growth and development a marketer can gain from a non-traditional career path How to overcome the unique challenges of managing distributed teams Navigating crisis marketing and remote work The inherent biases in hiring and professional development practices and how to eliminate them Why you need to up the ante on your communication e...

55 MINAPR 22
Comments
20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor

19. 6 Tips for Working Remotely During a Crisis with Emily Hill and Liana Wong

On this episode, we're sharing 6 tips for working from home during a crisis. Liana and I have had flexible work schedules for a while. We've both spent time working in the office and working remotely prior to the Coronavirus pandemic, so we thought we would share some of the things we've learned along the way. These tips are evergreen in that even when the pandemic is over, we think many of them will be helpful, but we also mention why many of them matter more than ever these days as we all work remotely during a crisis. So, if you are coming upon this episode later, when we are through with the shelter-in-place directives, you shouldn’t feel like these won’t still help you, but at least you’ll understand the context of the moment when we created this episode. We hope these tips are helpful to you no matter what. And if you have any others to offer, send us a note or voice memo to hello@ladytechmarketer.com, and we will share them with the community either on our social channels ...

22 MINAPR 15
Comments
19. 6 Tips for Working Remotely During a Crisis with Emily Hill and Liana Wong

18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook

On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated marketing campaigns largely within the ad agency world, notably including leading the re-brand of Apple Music. We’re excited for you to learn about her career in advertising and tech marketing and the lessons she’s learned along the way. We hope you enjoy! Some of the topics we discussed: How a range of experience can help you choose your career direction Positives and negatives of working at agencies and consumer tech brands How marketing and advertising are changing as we navigate the Covid-19 crisis Check out Facebook's Coronavirus Info Center here: https://www.facebook.com/coronavirus_info Facebook Watch and the rise of streaming services The future is augmented and virtual reality a...

62 MINAPR 8
Comments
18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook

17. How Marketers Can Make a Difference During a Crisis with Emily Hill and Liana Wong

On this episode, we’re sharing 5 ways marketers can make a difference during a crisis. Why? Because we're all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for leadership during times of fear, how to productively work from home, or any topics you’d like us to talk about - or even a silver lining you’ve finding through all of this - send us a note or a voice memo to hello@ladytechmarketer.com, and we will share your wisdom. In the meantime, we hope this info helps. Some of the topics we discussed: The top 5 ways marketers can make a difference during a crisis Why we have to be especially kind and compassionate to each other in uncertain times Charities you can help now, or use as examples for which charities you can look for to support in your local community -The National Domestic Violence Hotline: https://www.thehotline.org/help/ -La Casa de las Mad...

13 MINAPR 1
Comments
17. How Marketers Can Make a Difference During a Crisis with Emily Hill and Liana Wong

16. Seize, Don't Freeze: Creating Your Own Opportunities with Sangita Sarkar, The Method Marketer

On this episode, we’re talking to Sangita Sarkar, a powerhouse marketing executive armed with a JD in intellectual property law. Her career has been focused on product marketing for mobile games, and she has driven growth at Glu Mobile, Jam City, and Zynga. She made a name for herself in product marketing when she started developing the concept of Method Marketing, resulting in an incredibly triumphant launch of the popular Harry Potter Hogwarts Mystery mobile game, and many more very successful mobile game launches. Fun fact: We met Sangita through some mutual friends and she was going to speak on our live podcast panel, so we’re excited for you to still get to hear about her career in marketing and the work she has done to advocate for diversity in mobile gaming and marketing. We hope you enjoy! Some of the topics we discussed: Method Marketing and how she created it Risk aversion, fear of failure, and imposter syndrome How to build resilience and a growth mindset Seize, don't f...

-1 sMAR 25
Comments
16. Seize, Don't Freeze: Creating Your Own Opportunities with Sangita Sarkar, The Method Marketer

15. What We Learned: Creating and Cancelling Our First Event with Emily Hill and Liana Wong

On this episode, we are recapping some of the things we learned from planning our pop-up event that was supposed to take place during SXSW and also taking the chance to thank all the people who helped us plan it. We want to also note that we recorded this episode before the covid-19 situation really started to escalate in the US, before any of us were advised to start social-distancing, before authorities in the Bay Area and other cities across the country started issuing shelter-in-place directives, and before things really started changing significantly in our communities. We give directions to support your local small businesses and those in Austin where SXSW and our event were to take place, for instance, which we still believe in…but we know things are changing literally daily right now our world. It’s a strange time. So please, follow what is going on in real-time and take directions from your local authorities, the WHO (https://www.who.int), and the CDC (https://www.cdc.gov...

17 MINMAR 18
Comments
15. What We Learned: Creating and Cancelling Our First Event with Emily Hill and Liana Wong
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