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The Marketing Cloudcast

Megan Hostetler

11
Followers
24
Plays
The Marketing Cloudcast

The Marketing Cloudcast

Megan Hostetler

11
Followers
24
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Latest Episodes

Moment Makers: You’ve Got the Data. Now What?!

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources: Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB

37 MIN1 d ago
Comments
Moment Makers: You’ve Got the Data. Now What?!

Moment Makers: Walking the Data Tightrope

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

25 MIN1 w ago
Comments
Moment Makers: Walking the Data Tightrope

Moment Makers: The New World of Marketing

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/

34 MIN2 w ago
Comments
Moment Makers: The New World of Marketing

Leading Through Change Reflection & New Series Teaser

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

11 MINJUN 11
Comments
Leading Through Change Reflection & New Series Teaser

Leading Through Change: Insights from 7,000 Marketers Worldwide

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing

36 MINMAY 22
Comments
Leading Through Change: Insights from 7,000 Marketers Worldwide

Leading Through Change: Using AI as a Catalyst for Change

Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their day to day jobs.

21 MINMAY 15
Comments
Leading Through Change: Using AI as a Catalyst for Change

Leading Through Change: Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing. Resource:Social Studio 90 day free trial: sfdc.co/social90daysDetails on #ShareASquare: www.cottonelle.com/en-us/share-a-square

38 MINMAY 12
Comments
Leading Through Change: Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

Leading Through Change: Stories of Resilience with Mark Cuban

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.

27 MINAPR 30
Comments
Leading Through Change: Stories of Resilience with Mark Cuban

Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

24 MINAPR 22
Comments
Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League

Leading Through Change: Non-Profit Communications with Common Sense Media

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

31 MINAPR 16
Comments
Leading Through Change: Non-Profit Communications with Common Sense Media

Latest Episodes

Moment Makers: You’ve Got the Data. Now What?!

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources: Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB

37 MIN1 d ago
Comments
Moment Makers: You’ve Got the Data. Now What?!

Moment Makers: Walking the Data Tightrope

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

25 MIN1 w ago
Comments
Moment Makers: Walking the Data Tightrope

Moment Makers: The New World of Marketing

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/

34 MIN2 w ago
Comments
Moment Makers: The New World of Marketing

Leading Through Change Reflection & New Series Teaser

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

11 MINJUN 11
Comments
Leading Through Change Reflection & New Series Teaser

Leading Through Change: Insights from 7,000 Marketers Worldwide

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing

36 MINMAY 22
Comments
Leading Through Change: Insights from 7,000 Marketers Worldwide

Leading Through Change: Using AI as a Catalyst for Change

Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their day to day jobs.

21 MINMAY 15
Comments
Leading Through Change: Using AI as a Catalyst for Change

Leading Through Change: Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing. Resource:Social Studio 90 day free trial: sfdc.co/social90daysDetails on #ShareASquare: www.cottonelle.com/en-us/share-a-square

38 MINMAY 12
Comments
Leading Through Change: Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

Leading Through Change: Stories of Resilience with Mark Cuban

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.

27 MINAPR 30
Comments
Leading Through Change: Stories of Resilience with Mark Cuban

Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

24 MINAPR 22
Comments
Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League

Leading Through Change: Non-Profit Communications with Common Sense Media

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

31 MINAPR 16
Comments
Leading Through Change: Non-Profit Communications with Common Sense Media
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