title

Music Business Podcast

Sam Hysell & Jordan Williams

10
Followers
26
Plays
Music Business Podcast

Music Business Podcast

Sam Hysell & Jordan Williams

10
Followers
26
Plays
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About Us

Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Artist Manager Jordan Williams and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.


To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.


For information regarding your data privacy, visit Acast.com/privacy

Latest Episodes

Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.In this episode we discuss…What were the key elements of growing a Youtube and playlist curation channelsThe advantage of owning distribution channels as a labelWhat community driven strategies labels and artists can tap intoThe nuances of turning playlist listeners into fansAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

51 MIN6 d ago
Comments
Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen

GaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your Career

EIn this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's extensive list of clients. For the past six years he's also been a co-manager for Atlanta based producer Richie Souf.In this episode we discuss…Brokering Brand Deals including the feature of Meg Thee Stallion in the recent Sabra Superbowl commercialTips for Networking in the Music IndustryWhat are the unique aspects of managing a producerHis thought process when curating the Monday to Monday Playlisthttps://open.spotify.com/playlist/052XtM0s4GQ8n8xXp60ryw?si=w6RTM52wTNiYbPFtiQqEFATakeaways from interviews on his own Podcast interviewing Artists Managers and Producers at different stages ...

74 MIN1 w ago
Comments
GaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your Career

Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder

EIn this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019.In this episode we discuss…The group’s formationHow to build your team and internally nurture your relationshipsAchieving longevity as a bandBuilding a creative synergy between bandmatesAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

62 MIN2 w ago
Comments
Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder

Developing GIPHY into an Industry Standard with Director of Partnerships Danny Chang

EIn this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard.In this episode we discuss…- Creative executions using Gifs in Music campaigns- Building relationships with top music labels, management, publicists, and digital agencies.- Developing the infrastructure for GIPHY's original content creation with talent.As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

49 MIN3 w ago
Comments
Developing GIPHY into an Industry Standard with Director of Partnerships Danny Chang

Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

EIn this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions.In this episode we discuss…What are general marketing principles he applies to building a fanbase in AsiaWhat are a few key differences between the Chinese market and the American market?What does he think the two markets can learn from each other?What up and coming artists can do off the bat to help break into China?As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Find East Goes Global at https://www.eastgoesglobal.com/ For information regarding your data privacy, visit Acast.com/privacy

56 MINMAR. 4
Comments
Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records

EIn this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and moreIn this episode we discuss…Creating an engaged fan baseDifferent approaches to creating rollout campaignsLeveraging emerging platforms like TikTok to bring attention to catalogHow to stand out as an intern to a music executiveAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For infor...

54 MINFEB. 20
Comments
The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records

How to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De Marco

EIn this episode of the podcast, we sit down with Justin De Marco the Marketing and Product manager at Red Light Management. Justin is a part of an in house marketing team that offers content and digital marketing services to their amazing. Red Light Management is one of the world’s most dominant management companies. Their roster includes notable acts including Dave Matthews Band, ODESZA, Duke Dumont, Lionel Richie and many more.In this episode we discuss…Creating content to build a fan base vs content to sell tickets and streamsHow to stand out when getting started in the Music IndustryStrategies to get your music placed on playlistsRunning effective paid media campaignsAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

59 MINFEB. 13
Comments
How to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De Marco

Diplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the Internet

EIn this episode of the podcast, we sit down with Jahan Karimaghayi, Founder at Benchmob. Benchmob offers digital and creative strategy to management teams, brands and artists including Diplo, Major Lazer, Flume, Dillon Francis and more. Jahan and his team have been involved in campaigns such as the infamous Diplo hacking the Jonas Brothers Instagram account as a part of the release of their single Lonely.In this episode we discuss…Creating cultural moments onlineBuilding a social strategy to grow your audience onlineBuilding a database where you can directly talk to fans including the growing strategy around text based communities.The value of long form content series for artists such Kenny Beat’s The Cave, Flume’sAdventures series and Diplo’s Favela on Blast.Approaching a digital strategy with global subculture in mindInfluencer marketing strategies that workAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Fo...

62 MINFEB. 6
Comments
Diplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the Internet

Building a Successful Management Team and Record Label with EQT Co-Founder Henny Yegezu

EIn this episode of the podcast, we sit down with Henny Yegezu, co-founder of EQT and EQT Recordings. Henny’s career in the music industry began as a promoter in the DMV area. This included putting on shows in the D.C. area that were first time market plays for artists like Mac Miller, Big Sean, Curren$y and more, dating back to 2010. After developing a concert promotion brand in the market, he developed a relationship with artists in the local scene. Consequently, he opened a studio, which became a hub for artists like Kali Uchis, GoldLink and others to put together their first projects to share with the world. EQT has since expanded to manage artists including Smino, Masego, Berhana, and JPEGMAFIA, who co-host Jordan Williams works with closely. In 2019, EQT announced a joint venture with Universal Music Group, which now makes it an official label under the umbrella, helping to build an expansive roster.In this episode we discuss…Finding success as a promoter by operating in a ge...

64 MINENE. 30
Comments
Building a Successful Management Team and Record Label with EQT Co-Founder Henny Yegezu

SoundCloud Events & Activations Manager Evan Bethea on Building Community

EIn this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host Sam Hysell crossed paths. Currently at SoundCloud Evan’s main focus is putting together SoundCloud’s creator forum, an event series aimed at bringing creators together for networking, panels, and music showcases.In this episode we discuss…What goes into creating a standout live event series and the value of irl experience for building out communityHow to...

45 MINENE. 23
Comments
SoundCloud Events & Activations Manager Evan Bethea on Building Community

Latest Episodes

Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen

In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.In this episode we discuss…What were the key elements of growing a Youtube and playlist curation channelsThe advantage of owning distribution channels as a labelWhat community driven strategies labels and artists can tap intoThe nuances of turning playlist listeners into fansAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

51 MIN6 d ago
Comments
Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen

GaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your Career

EIn this episode of the podcast we sit down with Mike Boyd, Artist Relations Manager and Music Strategist for Gary Vaynerchuck and Vaynermedia. Having developed a progressive ear in music Boyd has played a vital role in bringing the biggest names in the industry into the Vaynermedia office to chop it up with Garyvee. Boyd’s role also involves brokering partnerships between artists and Vaynermedia's extensive list of clients. For the past six years he's also been a co-manager for Atlanta based producer Richie Souf.In this episode we discuss…Brokering Brand Deals including the feature of Meg Thee Stallion in the recent Sabra Superbowl commercialTips for Networking in the Music IndustryWhat are the unique aspects of managing a producerHis thought process when curating the Monday to Monday Playlisthttps://open.spotify.com/playlist/052XtM0s4GQ8n8xXp60ryw?si=w6RTM52wTNiYbPFtiQqEFATakeaways from interviews on his own Podcast interviewing Artists Managers and Producers at different stages ...

74 MIN1 w ago
Comments
GaryVee’s Artist Relations & Music Strategy Lead, Mike Boyd, on Networking, Providing Value and Diversifying Your Career

Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder

EIn this episode of the podcast, we sit down with Anand Wilder, founding member of Brooklyn-based experimental rock band Yeasayer. Formed in 2006, after a long run of critically acclaimed music and world tours, the band decided to call it quits at the end of 2019.In this episode we discuss…The group’s formationHow to build your team and internally nurture your relationshipsAchieving longevity as a bandBuilding a creative synergy between bandmatesAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

62 MIN2 w ago
Comments
Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder

Developing GIPHY into an Industry Standard with Director of Partnerships Danny Chang

EIn this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard.In this episode we discuss…- Creative executions using Gifs in Music campaigns- Building relationships with top music labels, management, publicists, and digital agencies.- Developing the infrastructure for GIPHY's original content creation with talent.As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

49 MIN3 w ago
Comments
Developing GIPHY into an Industry Standard with Director of Partnerships Danny Chang

Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

EIn this episode of the podcast, we sit down with Andrew Spalter Founder of East Goes Global, the premier social media management company creating, managing, and developing client’s digital presence in the Chinese Market. Andrew has worked with the likes of Will Smith, Carly Rae Jepsen, DJ Snake, Yungblud and Clairo to help them tap into an audience of millions.In this episode we discuss…What are general marketing principles he applies to building a fanbase in AsiaWhat are a few key differences between the Chinese market and the American market?What does he think the two markets can learn from each other?What up and coming artists can do off the bat to help break into China?As always, never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Find East Goes Global at https://www.eastgoesglobal.com/ For information regarding your data privacy, visit Acast.com/privacy

56 MINMAR. 4
Comments
Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records

EIn this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and moreIn this episode we discuss…Creating an engaged fan baseDifferent approaches to creating rollout campaignsLeveraging emerging platforms like TikTok to bring attention to catalogHow to stand out as an intern to a music executiveAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For infor...

54 MINFEB. 20
Comments
The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketing at Epic Records

How to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De Marco

EIn this episode of the podcast, we sit down with Justin De Marco the Marketing and Product manager at Red Light Management. Justin is a part of an in house marketing team that offers content and digital marketing services to their amazing. Red Light Management is one of the world’s most dominant management companies. Their roster includes notable acts including Dave Matthews Band, ODESZA, Duke Dumont, Lionel Richie and many more.In this episode we discuss…Creating content to build a fan base vs content to sell tickets and streamsHow to stand out when getting started in the Music IndustryStrategies to get your music placed on playlistsRunning effective paid media campaignsAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. For information regarding your data privacy, visit Acast.com/privacy

59 MINFEB. 13
Comments
How to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De Marco

Diplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the Internet

EIn this episode of the podcast, we sit down with Jahan Karimaghayi, Founder at Benchmob. Benchmob offers digital and creative strategy to management teams, brands and artists including Diplo, Major Lazer, Flume, Dillon Francis and more. Jahan and his team have been involved in campaigns such as the infamous Diplo hacking the Jonas Brothers Instagram account as a part of the release of their single Lonely.In this episode we discuss…Creating cultural moments onlineBuilding a social strategy to grow your audience onlineBuilding a database where you can directly talk to fans including the growing strategy around text based communities.The value of long form content series for artists such Kenny Beat’s The Cave, Flume’sAdventures series and Diplo’s Favela on Blast.Approaching a digital strategy with global subculture in mindInfluencer marketing strategies that workAs always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Fo...

62 MINFEB. 6
Comments
Diplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the Internet

Building a Successful Management Team and Record Label with EQT Co-Founder Henny Yegezu

EIn this episode of the podcast, we sit down with Henny Yegezu, co-founder of EQT and EQT Recordings. Henny’s career in the music industry began as a promoter in the DMV area. This included putting on shows in the D.C. area that were first time market plays for artists like Mac Miller, Big Sean, Curren$y and more, dating back to 2010. After developing a concert promotion brand in the market, he developed a relationship with artists in the local scene. Consequently, he opened a studio, which became a hub for artists like Kali Uchis, GoldLink and others to put together their first projects to share with the world. EQT has since expanded to manage artists including Smino, Masego, Berhana, and JPEGMAFIA, who co-host Jordan Williams works with closely. In 2019, EQT announced a joint venture with Universal Music Group, which now makes it an official label under the umbrella, helping to build an expansive roster.In this episode we discuss…Finding success as a promoter by operating in a ge...

64 MINENE. 30
Comments
Building a Successful Management Team and Record Label with EQT Co-Founder Henny Yegezu

SoundCloud Events & Activations Manager Evan Bethea on Building Community

EIn this episode of the podcast we sit down with Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host Sam Hysell crossed paths. Currently at SoundCloud Evan’s main focus is putting together SoundCloud’s creator forum, an event series aimed at bringing creators together for networking, panels, and music showcases.In this episode we discuss…What goes into creating a standout live event series and the value of irl experience for building out communityHow to...

45 MINENE. 23
Comments
SoundCloud Events & Activations Manager Evan Bethea on Building Community
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