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The CMO Podcast

Gallery Media Group Originals

24
Followers
106
Plays
The CMO Podcast

The CMO Podcast

Gallery Media Group Originals

24
Followers
106
Plays
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About Us

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Latest Episodes

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller.She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

48 MIN3 d ago
Comments
Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Jill Cress (PayPal) | Leadership During Crisis

WhenJill Cresscame on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

27 MIN5 d ago
Comments
Jill Cress (PayPal) | Leadership During Crisis

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot. Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences.They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

47 MIN1 w ago
Comments
Jerri DeVard | More Than Just A Marketing Professional

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark-Hans Richeris the Chief Marketing and Innovation Officer forFortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

30 MIN1 w ago
Comments
Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdueis the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission. In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com.

49 MIN2 w ago
Comments
Stephanie Perdue (Chipotle) | Category Maker

Greg Lyons (PepsiCo) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation withGreg Lyonswho is the Chief Marketing Officer, PepsiCo North America In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

20 MIN2 w ago
Comments
Greg Lyons (PepsiCo) | Leadership During Crisis

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance onresilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

51 MIN3 w ago
Comments
Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with,Vineet Mehrathe Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.

21 MIN3 w ago
Comments
Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MINJUL 8
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MINJUL 6
Comments
Linda Boff (GE) | Leadership During Crisis

Latest Episodes

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller.She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

48 MIN3 d ago
Comments
Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Jill Cress (PayPal) | Leadership During Crisis

WhenJill Cresscame on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

27 MIN5 d ago
Comments
Jill Cress (PayPal) | Leadership During Crisis

Jerri DeVard | More Than Just A Marketing Professional

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot. Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences.They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

47 MIN1 w ago
Comments
Jerri DeVard | More Than Just A Marketing Professional

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Mark-Hans Richeris the Chief Marketing and Innovation Officer forFortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

30 MIN1 w ago
Comments
Mark Hans Richer (Fortune Brands) | Leadership During Crisis

Stephanie Perdue (Chipotle) | Category Maker

Stephanie Perdueis the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission. In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com.

49 MIN2 w ago
Comments
Stephanie Perdue (Chipotle) | Category Maker

Greg Lyons (PepsiCo) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation withGreg Lyonswho is the Chief Marketing Officer, PepsiCo North America In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose. Support our sponsor Deloitte and experience their guidance onresiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

20 MIN2 w ago
Comments
Greg Lyons (PepsiCo) | Leadership During Crisis

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance onresilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com

51 MIN3 w ago
Comments
Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Jim revisits his interview with,Vineet Mehrathe Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.

21 MIN3 w ago
Comments
Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.

57 MINJUL 8
Comments
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Linda Boff (GE) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with,Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

20 MINJUL 6
Comments
Linda Boff (GE) | Leadership During Crisis
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