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2X eCommerce Podcast

Kunle Campbell

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2X eCommerce Podcast

2X eCommerce Podcast

Kunle Campbell

0
Followers
3
Plays
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About Us

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands.These insights will help you grow in specific areas of your direct-to-consumer business.hosted by Kunle Campbell

Latest Episodes

Scaling DTC Micro-Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate. The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’.

82 MIN1 w ago
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Scaling DTC Micro-Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

Unbound Merino’s Product Centric DTC Growth Story

On today’s episode, we interview one of the Co-founders of Unbound Merino. They are a 4-year-old, $4M+ in premium men’s T-shirt brand that uses only Australian Merino Wool, a sustainable ultimate performance fibre that is breathable, odourless, anti-bacterial and can be worn for weeks without the need to be washed. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

74 MIN2 w ago
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Unbound Merino’s Product Centric DTC Growth Story

How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue

On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model. They are cut-to-order online flower delivery business with roots in sustainability. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

81 MIN2 w ago
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How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue

Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com If you live in the US or the EU, chances are that you will most likely have not only seen one of Pareto's fast-paced, product-oriented ads but also purchased a product or service (like Kunle has), that the agency has promoted on Facebook or Snapchat. The focus of our conversation today was on creative led media buying on the Facebook Advertising Platform. Here is a summary of some of the most important points made, Pareto Solutions operate a Creative Leasing Model - this means that they exclusively work with brands with a monthly Facebook ads spend starting from $500,000 - the take on $200,000 as a test to prove their expertise and control not just campaign structure but more importantly control all creatives. When they demonstrate their entire campaign and creative structure to be better, the lease out their creatives to the clients. They apply an 18% campaign management fee to the $200,000 spend and then a 7.5% fee on the campaigns leasing their ad creatives. Moshe says that they spend 80% of their time and focus on eCommerce ads campaigns on either creating creatives or optimising existing creatives. When selling direct-to-consumer you essentially want to create product-oriented ads Their campaign structure is incredibly simple - it is comprised of just 2 campaigns The first frame of creatives are hugely important for engagement - craft them like you craft a landing page - you want to address either the key value or a key pain as early as possible in your creative. Do not limit signals to Facebook by limiting audience sizes or focusing on narrow audiences. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

64 MINJUL 16
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Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Brand-driven Performance Marketing (BPM) with Facebook Advertising

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm The offer will be available until Monday 3rd August 2020. On today’s episode, we talk about Brand-driven Performance Marketing (BPM) - a Facebook media buying methodology coined by Depesh Mandalia that is required in a new era of automation in the Facebook advertising space where; campaign budget optimisation (CBO), dynamic creatives and AI-driven media buying are dominant pillars. Depesh also talks about the need and obligation of marketers to create customer personas, write copy the directly appeals to each persona and the importance of telling stories that sell your brand’s essence. With the above in place Depesh drills on the importance of using effective audience filtering in funnels in the technical aspects of media buying. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

116 MINJUL 10
Comments
Brand-driven Performance Marketing (BPM) with Facebook Advertising

Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality. As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to interview an expert on Instagram DM marketing. Rohan as the Founder of a dedicated Instagram messaging CRM had a deep understanding of how engagement can be nurtured and honed within the Instagram direct messaging eco-system. Rohan explains how Instagram DMs work, why not is the time to aggressively build your Instagram messaging list, why open rates sit at +85% and he explains a viral loop flow that is guaranteed to maximise brand reach and engagement on Instagram. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

46 MINJUL 2
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Gearing Up Marketing Automation with Instagram Direct Messages

Removing Unintended Road Blocks in the Checkout Process

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel. Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution. According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions. Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds. This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

65 MINJUN 26
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Removing Unintended Road Blocks in the Checkout Process

Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+ On today’s interview, Kunle and Johnathan talks about, Inventory Management and Forecasting Working with 3PL Providers Customer Acquisition Strategy Retention Strategies Search Engine Optimisation Native Marketing Managing and Balancing CPA Display Advertising Google Ads, Facebook Ads, and other Acquisition Channels Their tech stack Building Culture and Managing Teams What It Takes to Grow an 8-Figure Business ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

70 MINJUN 18
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Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

Post COVID-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4. He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead. He talks about, Metrics over the last two months The panic buying ecommerce frenzy over lockdown Data backed reasons at to why the boom is behind us The impact of motivation on conversion rate Facebook advertising set up, TOF, MOF Creative refresh ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

18 MINJUN 9
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Post COVID-19 Performance Marketing Preparedness

The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO keyword research tool, SEMrush. Dive in as Kunle and Eugene discuss competitor research, market analysis, keyword research, and some of the most effective hacks to optimize your Amazon listings. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

55 MINMAY 28
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The Vital Role of Competitor and Keyword Research in DTC eCommerce

Latest Episodes

Scaling DTC Micro-Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate. The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’.

82 MIN1 w ago
Comments
Scaling DTC Micro-Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads

Unbound Merino’s Product Centric DTC Growth Story

On today’s episode, we interview one of the Co-founders of Unbound Merino. They are a 4-year-old, $4M+ in premium men’s T-shirt brand that uses only Australian Merino Wool, a sustainable ultimate performance fibre that is breathable, odourless, anti-bacterial and can be worn for weeks without the need to be washed. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

74 MIN2 w ago
Comments
Unbound Merino’s Product Centric DTC Growth Story

How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue

On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model. They are cut-to-order online flower delivery business with roots in sustainability. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

81 MIN2 w ago
Comments
How DTC Floral Brand, Bouqs Grew From An Idea to $1B in Lifetime Revenue

Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com If you live in the US or the EU, chances are that you will most likely have not only seen one of Pareto's fast-paced, product-oriented ads but also purchased a product or service (like Kunle has), that the agency has promoted on Facebook or Snapchat. The focus of our conversation today was on creative led media buying on the Facebook Advertising Platform. Here is a summary of some of the most important points made, Pareto Solutions operate a Creative Leasing Model - this means that they exclusively work with brands with a monthly Facebook ads spend starting from $500,000 - the take on $200,000 as a test to prove their expertise and control not just campaign structure but more importantly control all creatives. When they demonstrate their entire campaign and creative structure to be better, the lease out their creatives to the clients. They apply an 18% campaign management fee to the $200,000 spend and then a 7.5% fee on the campaigns leasing their ad creatives. Moshe says that they spend 80% of their time and focus on eCommerce ads campaigns on either creating creatives or optimising existing creatives. When selling direct-to-consumer you essentially want to create product-oriented ads Their campaign structure is incredibly simple - it is comprised of just 2 campaigns The first frame of creatives are hugely important for engagement - craft them like you craft a landing page - you want to address either the key value or a key pain as early as possible in your creative. Do not limit signals to Facebook by limiting audience sizes or focusing on narrow audiences. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

64 MINJUL 16
Comments
Scaling DTC Facebook Ads with Product Centred Video Ad Creatives

Brand-driven Performance Marketing (BPM) with Facebook Advertising

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm The offer will be available until Monday 3rd August 2020. On today’s episode, we talk about Brand-driven Performance Marketing (BPM) - a Facebook media buying methodology coined by Depesh Mandalia that is required in a new era of automation in the Facebook advertising space where; campaign budget optimisation (CBO), dynamic creatives and AI-driven media buying are dominant pillars. Depesh also talks about the need and obligation of marketers to create customer personas, write copy the directly appeals to each persona and the importance of telling stories that sell your brand’s essence. With the above in place Depesh drills on the importance of using effective audience filtering in funnels in the technical aspects of media buying. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

116 MINJUL 10
Comments
Brand-driven Performance Marketing (BPM) with Facebook Advertising

Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality. As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to interview an expert on Instagram DM marketing. Rohan as the Founder of a dedicated Instagram messaging CRM had a deep understanding of how engagement can be nurtured and honed within the Instagram direct messaging eco-system. Rohan explains how Instagram DMs work, why not is the time to aggressively build your Instagram messaging list, why open rates sit at +85% and he explains a viral loop flow that is guaranteed to maximise brand reach and engagement on Instagram. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

46 MINJUL 2
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Gearing Up Marketing Automation with Instagram Direct Messages

Removing Unintended Road Blocks in the Checkout Process

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel. Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution. According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions. Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds. This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

65 MINJUN 26
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Removing Unintended Road Blocks in the Checkout Process

Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+ On today’s interview, Kunle and Johnathan talks about, Inventory Management and Forecasting Working with 3PL Providers Customer Acquisition Strategy Retention Strategies Search Engine Optimisation Native Marketing Managing and Balancing CPA Display Advertising Google Ads, Facebook Ads, and other Acquisition Channels Their tech stack Building Culture and Managing Teams What It Takes to Grow an 8-Figure Business ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

70 MINJUN 18
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Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

Post COVID-19 Performance Marketing Preparedness

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4. He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead. He talks about, Metrics over the last two months The panic buying ecommerce frenzy over lockdown Data backed reasons at to why the boom is behind us The impact of motivation on conversion rate Facebook advertising set up, TOF, MOF Creative refresh ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

18 MINJUN 9
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Post COVID-19 Performance Marketing Preparedness

The Vital Role of Competitor and Keyword Research in DTC eCommerce

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO keyword research tool, SEMrush. Dive in as Kunle and Eugene discuss competitor research, market analysis, keyword research, and some of the most effective hacks to optimize your Amazon listings. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

55 MINMAY 28
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The Vital Role of Competitor and Keyword Research in DTC eCommerce
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