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Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu & Neil Patel

346
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2.1K
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Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu & Neil Patel

346
Followers
2.1K
Plays
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About Us

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Latest Episodes

How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

5 min3 h ago
Comments
How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast. [00:35] Libsyn gives us stats, hosting, and allows us to post to different places. [01:03] Using Zoom to record video, connect to guests, and repurpose content. [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers. [02:13] Submitting text and audio to Rev for transcriptions and SEO. [02:26] Spotify and Chartable: Tools for ranking and analytics. [03:09] Using IFTTT and Zapier for automatic sharing. [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Libsyn transistor.com Zoom Zencastr riverside.fm Heil PR 40 Scarlett Focusrite Rev Spotify Chartable IFTTT Zapier Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4 min1 d ago
Comments
The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567

In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures. [00:35] How paying for better talent–even though it is expensive–has saved Neil money. [02:15] Avoid micromanaging people and give them goals to achieve instead. [02:50] Use a performance-based payment structure to help you save costs. [03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric. [04:46] The benefits of hiring people who have already executed the tasks you need them to do. [05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil. [06:08] That’s it for today! [06:08] To ...

6 min2 d ago
Comments
Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567

When Should You Trust Your Gut In Business? | Ep. #1566

In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Trust Your Gut in Business. [00:33] What ‘trusting your gut’ actually means. [00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made. [01:40] You have to be good at vetting potential partners and not just rely on your gut alone. [02:22] Neil’s take on when to trust your gut and when not to. [03:03] How experience can help sharpen your gut instincts. [03:52] Find the balance between having a beginner’s mindset and leveraging your experience. [04:15] That’s it for today! [04:15] To stay updated with events and learn more about our mastermind, go to t...

5 min3 d ago
Comments
When Should You Trust Your Gut In Business? | Ep. #1566

SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

Today we have a special bonus episode with special guest Brian Dean from Backlinko! This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

18 min4 d ago
Comments
SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

Tactics Will Only Get You So Far | Ep. #1565

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tactics Will Only Get You So Far. [00:33] Strategies versus tactics: The differences between the two. [01:08] Without a strategy to back it up, tactics will always fall short. [01:14] Businesses are built off of strategies and concepts, not tactics. [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest. [02:51] Tesla’s business strategies and why they are so effective. [04:20] Disruption is the key to winning in your business. [04:50] Learn about strategy first, before you get to the granular tactics. [04:53] That’s it for today! [04:53] To stay updated with events and learn m...

5 min5 d ago
Comments
Tactics Will Only Get You So Far | Ep. #1565

Creative Financing Options For Your Business | Ep. #1564

In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Financing Options for Your Business. [00:33] Unpacking the financing options that are available. [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue. [01:59] Why getting a personal guarantor on a loan is a creative financing option. [02:37] Deferring down payments; another imaginative finance solution. [03:33] You can combine several strategies to fund your business. [03:38] The benefits Neil has seen using performance-based deals. [04:26] Companies that can help with revenue-based financing. [04:45] That’s it for today! [04:45] To stay updated with events and learn more abo...

5 min6 d ago
Comments
Creative Financing Options For Your Business | Ep. #1564

7 Business Leaders to Grow Faster | Ep. #1563

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster. [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker. [01:33] Why Elon Musk is a leader and visionary worth looking up to. [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry. [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following. [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor. [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay att...

7 min1 w ago
Comments
7 Business Leaders to Grow Faster | Ep. #1563

What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. [03:54] If people know who you ...

6 min1 w ago
Comments
What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

How to Create A Scalable Agency | Ep. #1561

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling - Part One. [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency. [00:53] The most common problem Eric sees with agencies. [01:30] Benefits of creating an affiliate agency and how it helps to scale. [02:13] The power of niching down your agency when it comes to scaling. [03:11] Eric’s experience of niching down at Single Grain. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Yelp Yext Leave Some Feedback: What should we talk about...

4 min1 w ago
Comments
How to Create A Scalable Agency | Ep. #1561

Latest Episodes

How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

5 min3 h ago
Comments
How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569

The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast. [00:35] Libsyn gives us stats, hosting, and allows us to post to different places. [01:03] Using Zoom to record video, connect to guests, and repurpose content. [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers. [02:13] Submitting text and audio to Rev for transcriptions and SEO. [02:26] Spotify and Chartable: Tools for ranking and analytics. [03:09] Using IFTTT and Zapier for automatic sharing. [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Libsyn transistor.com Zoom Zencastr riverside.fm Heil PR 40 Scarlett Focusrite Rev Spotify Chartable IFTTT Zapier Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

4 min1 d ago
Comments
The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568

Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567

In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures. [00:35] How paying for better talent–even though it is expensive–has saved Neil money. [02:15] Avoid micromanaging people and give them goals to achieve instead. [02:50] Use a performance-based payment structure to help you save costs. [03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric. [04:46] The benefits of hiring people who have already executed the tasks you need them to do. [05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil. [06:08] That’s it for today! [06:08] To ...

6 min2 d ago
Comments
Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567

When Should You Trust Your Gut In Business? | Ep. #1566

In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Trust Your Gut in Business. [00:33] What ‘trusting your gut’ actually means. [00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made. [01:40] You have to be good at vetting potential partners and not just rely on your gut alone. [02:22] Neil’s take on when to trust your gut and when not to. [03:03] How experience can help sharpen your gut instincts. [03:52] Find the balance between having a beginner’s mindset and leveraging your experience. [04:15] That’s it for today! [04:15] To stay updated with events and learn more about our mastermind, go to t...

5 min3 d ago
Comments
When Should You Trust Your Gut In Business? | Ep. #1566

SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

Today we have a special bonus episode with special guest Brian Dean from Backlinko! This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

18 min4 d ago
Comments
SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

Tactics Will Only Get You So Far | Ep. #1565

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tactics Will Only Get You So Far. [00:33] Strategies versus tactics: The differences between the two. [01:08] Without a strategy to back it up, tactics will always fall short. [01:14] Businesses are built off of strategies and concepts, not tactics. [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest. [02:51] Tesla’s business strategies and why they are so effective. [04:20] Disruption is the key to winning in your business. [04:50] Learn about strategy first, before you get to the granular tactics. [04:53] That’s it for today! [04:53] To stay updated with events and learn m...

5 min5 d ago
Comments
Tactics Will Only Get You So Far | Ep. #1565

Creative Financing Options For Your Business | Ep. #1564

In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Financing Options for Your Business. [00:33] Unpacking the financing options that are available. [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue. [01:59] Why getting a personal guarantor on a loan is a creative financing option. [02:37] Deferring down payments; another imaginative finance solution. [03:33] You can combine several strategies to fund your business. [03:38] The benefits Neil has seen using performance-based deals. [04:26] Companies that can help with revenue-based financing. [04:45] That’s it for today! [04:45] To stay updated with events and learn more abo...

5 min6 d ago
Comments
Creative Financing Options For Your Business | Ep. #1564

7 Business Leaders to Grow Faster | Ep. #1563

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster. [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker. [01:33] Why Elon Musk is a leader and visionary worth looking up to. [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry. [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following. [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor. [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay att...

7 min1 w ago
Comments
7 Business Leaders to Grow Faster | Ep. #1563

What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. [03:54] If people know who you ...

6 min1 w ago
Comments
What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

How to Create A Scalable Agency | Ep. #1561

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling - Part One. [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency. [00:53] The most common problem Eric sees with agencies. [01:30] Benefits of creating an affiliate agency and how it helps to scale. [02:13] The power of niching down your agency when it comes to scaling. [03:11] Eric’s experience of niching down at Single Grain. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Yelp Yext Leave Some Feedback: What should we talk about...

4 min1 w ago
Comments
How to Create A Scalable Agency | Ep. #1561

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