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The Marketing Cloudcast

Megan Hostetler

12
Followers
26
Plays
The Marketing Cloudcast

The Marketing Cloudcast

Megan Hostetler

12
Followers
26
Plays
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About Us

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

Latest Episodes

Moment Makers: Our Key Takeaways

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

12 min1 w ago
Comments
Moment Makers: Our Key Takeaways

Moment Makers: The Skills You Need to Stand Out

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources: The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK Twitch: twitch.tv/BlackCompat The ESHcast: https://sforce.co/359V5FM Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

44 min3 w ago
Comments
Moment Makers: The Skills You Need to Stand Out

Moment Makers: You’re in Charge. What’s Next?

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ

23 minAUG 28
Comments
Moment Makers: You’re in Charge. What’s Next?

Moment Makers: A Sharp Eye on ROI

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ

28 minAUG 21
Comments
Moment Makers: A Sharp Eye on ROI

Moment Makers: How Real Is Real-Time Personalization?

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources: Salesforce + Google Virtual Adventure - sforce.co/virtualadventure https://www.merkleinc.com/what-we-do/salesforce-partnership

34 minAUG 14
Comments
Moment Makers: How Real Is Real-Time Personalization?

Moment Makers: You’ve Got the Data. Now What?!

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources: Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB

37 minAUG 7
Comments
Moment Makers: You’ve Got the Data. Now What?!

Moment Makers: Walking the Data Tightrope

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

25 minJUL 31
Comments
Moment Makers: Walking the Data Tightrope

Moment Makers: The New World of Marketing

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/

34 minJUL 24
Comments
Moment Makers: The New World of Marketing

Leading Through Change Reflection & New Series Teaser

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

11 minJUN 11
Comments
Leading Through Change Reflection & New Series Teaser

Leading Through Change: Insights from 7,000 Marketers Worldwide

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing

36 minMAY 22
Comments
Leading Through Change: Insights from 7,000 Marketers Worldwide

Latest Episodes

Moment Makers: Our Key Takeaways

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

12 min1 w ago
Comments
Moment Makers: Our Key Takeaways

Moment Makers: The Skills You Need to Stand Out

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources: The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK Twitch: twitch.tv/BlackCompat The ESHcast: https://sforce.co/359V5FM Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

44 min3 w ago
Comments
Moment Makers: The Skills You Need to Stand Out

Moment Makers: You’re in Charge. What’s Next?

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ

23 minAUG 28
Comments
Moment Makers: You’re in Charge. What’s Next?

Moment Makers: A Sharp Eye on ROI

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ

28 minAUG 21
Comments
Moment Makers: A Sharp Eye on ROI

Moment Makers: How Real Is Real-Time Personalization?

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources: Salesforce + Google Virtual Adventure - sforce.co/virtualadventure https://www.merkleinc.com/what-we-do/salesforce-partnership

34 minAUG 14
Comments
Moment Makers: How Real Is Real-Time Personalization?

Moment Makers: You’ve Got the Data. Now What?!

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources: Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB

37 minAUG 7
Comments
Moment Makers: You’ve Got the Data. Now What?!

Moment Makers: Walking the Data Tightrope

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

25 minJUL 31
Comments
Moment Makers: Walking the Data Tightrope

Moment Makers: The New World of Marketing

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/

34 minJUL 24
Comments
Moment Makers: The New World of Marketing

Leading Through Change Reflection & New Series Teaser

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

11 minJUN 11
Comments
Leading Through Change Reflection & New Series Teaser

Leading Through Change: Insights from 7,000 Marketers Worldwide

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing

36 minMAY 22
Comments
Leading Through Change: Insights from 7,000 Marketers Worldwide
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