Episode 66 - Shopify - Expert Interview - Stephen Carl from Needle Movement

Welcome to Ep.66 where we talk to Stephen Carl, Founder of Needle Movement, a Brooklyn USA consultancy specialising in digital marketing for ecommerce. Needle Movement are focussed on helping businesses achieve, you guessed it, needle movement ie. Growth! Stephen and the Needle Movement team cover a range of digital marketing specialisations, with a real focus on ecommerce-specific email marketing. Visit Needle Movement here Connect with The Cut This Shopify interview is custom made for just about any business with a website, let alone an online store. So if you’re selling online and want to increase sales, tune your ears into Stephen as he shares a whole bunch of insights around digital marketing with a focus on helping ecommerce businesses drive sales by getting the foundations built right, and built strong. With Needle Movement, Stephen uses his digital marketing expertise to help emerging brands avoid expensive mistakes and focus on big marketing wins. He helps ecommerce brand owners navigate digital marketing, grow revenue and save time, often starting his special growth strategies with email marketing. Stephen began his digital career with an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories including luxury fashion, not-for-profit, beauty and horticulture - all with the common thread of translating early digital trends into revenue growth. Big thanks from us to Stephen Carl, Founder of Needle Movement for sharing his time and ecommerce marketing strategies with you all on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, you’re invited to come and guest on this podcast. Get in touch anytime.

Episode 65 - Shopify - Expert Interview - Neil Luo from Airwallex

Welcome to Ep.65 where we talk to Neil Luo, Head of Growth from Airwallex, an international transactions company with a strong focus on helping ecommerce businesses. Airwallex is not a bank, they’re way better. Airwallex gives business people who are trading internationally, a simple, efficient and cost effective way to make and receive payments in local currencies. When receiving payments for your goods and paying suppliers, the advantages for progressive online businesses are huge. Visit Airwallex here Contact The Cut here This Shopify interview will be interesting and valuable for every ecommerce business that is transacting internationally. That might mean you’re selling your products into multiple countries and receiving payment from all over the world, and / or that you are having your products produced internationally and you’re paying manufacturers and suppliers in other countries. Airwallex gives your businesses a beautifully simple platform from which to transact in local currencies to reduce FX fees and save time with optimised processes. For ecommerce businesses, and all international companies, the Airwallex approach is a game changer. Airwallex started because the founders knew there was a better way to make global payments happen. Since 2015 they have been driven by a simple goal - to simplify and improve the lives of the people and businesses they serve by connecting them through smart cross-border payment technology. Neil is Head of Growth at Airwallex, he started in 2019 and is based in Melbourne, he has an impressive digital resume, having worked with Seek, Hotels.com, Expedia and The Carbon Trust. Big thanks from us to Neil Luo, Head of Growth at Airwallex, for giving us his time and sharing the ways Airwallex is helping global business gain more advantages with FX and international transactions. If you're a Shopify business owner or work in digital marketing, come and guest on this podcast. Get in touch anytime.

Episode 64 - Shopify - Expert Interview - Meg Coffey from Coffey & Tea & Social Media Perth

Welcome to Ep.64 where we talk to Meg Coffey, Managing Director of Coffey & Tea AND Founding Director of Social Media Perth. Meg specialises in Social Media for Tourism, Hospitality and Lifestyle brands and is a regular contributor on national TV on emerging trends, progressive strategies and the ‘state of social’ in general. Meg understands digital and specialises in helping brands find their stories, be authentic, and engage with the right audiences. Sound good? You bet it is! Visit Coffey & Tea here Visit SM Perth here Connect with The Cut here This Shopify interview will be interesting and valuable for many business owners and marketers who are using Social Media to reach people, engage with them and (hopefully) convert them into customers. While Meg is a hospitality and tourism specialist, her social skills translate to many sectors, including ecommerce. She is a passionate specialist who loves her niche and is leading the digital empowerment charge across Australia. Meg started up Coffey & Tea and Social Media Perth in 2013 and since then has been building a national reputation and profile as a social media leader, with a specialisation in tourism and hospitality. She is also the founder of State of Social, Australia’s largest social media conference, and #SMPerth, the city's go-to source for the latest digital news and community learning. You will see this socially switched on ‘Texstralian’ on your TV screens, sharing her outgoing personality and super smart social insights with the nation. This native Texan it is all about hard work, calculated risks and loves to share. All of her attributes and Meg’s skills and boundless enthusiasm make this a great episode for everyone in digital media and marketing, including our ecommerce community. Big thanks from us to Meg Coffey, Managing Director of Coffey & Tea and Founding Director of Social Media Perth for sharing her time and stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing you’re invited to guest on this podcast. Get in touch anytime.

Episode 63 - Shopify - Expert Interview - Matthew Steinbrecher from Reach on International Transactions

Welcome to Ep.63 where we talk to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach. Reach specialise in giving shoppers easy access to local pricing and payment methods when they are shopping online, so this is a great topic for all merchants selling (and buying) internationally. Visit Reach here Contact The Cut Here This Shopify interview will be especially interesting for merchants that are selling into international markets, and also merchants who are manufacturing, or purchasing from international markets. So, that’s pretty much every online store, like, ever, right? Pretty much. The way customers are able to transact with online businesses that are not based in their country can be crucial to the whole transaction process. Reach is here to make that easy for customers and deliver big business advantages to merchants. With an open API, Reach focuses on delivering seamless shopping experiences for merchants and their customers, around the globe. Payment systems are optimised locally to minimise fees and risks, and allow merchants to deliver more competitive pricing with guaranteed transactionals security. Reach is a Candian company, based in Calgary, Alberta and working with partners and merchants around the world. Matthew has been with Reach since 2016 and has progressed through roles including Business development Manager, Product Owner and now Vice President. With a background including roles as a global payments analyst for GRIN (Global Retail Insights Network) and a foreign exchange broker for FXCM, he has the perfect background for Reach and working in online payments for ecommerce businesses around the world. The Cut has a huge thank you to Matthew and the Reach team, for giving up time to share their insights into what Reach offers, international commerce, covid, and more. Thank you to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach. If you're a Shopify business owner or work in digital and ecomm marketing, please come and guest on this podcast. Get in touch anytime.

Episode 62 - Shopify - Merchant Interview - Scott Forrest from audio technology brand Nuheara

Ep.62 is all about selling high-tech audio products online as we talk to Scott Forrest, Digital Marketing Director from Nuheara, an audio business specialising in ‘hearables’ - wearable listening devices. Visit Nuheara here Contact The Cut here This Shopify interview will be valuable for all businesses owners selling physical products, especially tech-based products, who want to to learn more about digital marketing from an expert in charge of growing an already fast-growing international online retailer. And for anyone else in retail looking for guidance or inspiration, you’ll get plenty of learning from this episode. Nuheara is a Perth-based business, with staff in the USA, Canada and the UK. They lead the global ‘hearables’ space and are transforming the way people hear by creating smart hearing solutions that are affordable and accessible. The Nuheara mission is to improve people’s lives by allowing them to seamlessly listen, communicate and connect to their physical and digital worlds. In 2016, Nuheara released a revolutionary wireless earbud called the IQbuds. Now in their 3rd generation of earbuds, they allow people to augment their hearing according to personal hearing preferences and connect hands-free with voice-enabled devices. Scott has been with Nuheara since 2019, following a well-established career leading digital teams at agencies including Be Media, Motive Marketing, Consultus and Strategic Impressions and in marketing for companies including Cryo, Knowledge for Action, and Blue Lagoon Cruises. Big thanks from us to Scott Forrest, Digital Marketing Director at Nuheara for sharing his time and stories on The Shopify Dropify. If you run a Shopify business, come and guest on this Podcast and share your ecommerce stories. We know thousands of people, who would love to hear from you.

Episode 61 - Shopify - Expert Interview - Sophie Stott from Quickmail on ecomm shipping & fulfilment

In Ep.61 we talk to Sophie Stott, Managing Director of Quickmail, an ecommerce shipping and fulfilment business specialising in getting products to the people, from online sales. Hear Sophie talk about the effects of Covid on global shipping and delivery times, things to think about when your products are shipping out and more. Much more… Visit Quickmail here Contact The Cut here This Shopify interview will be fantastic for every Shopify merchant and ecommerce business owner who doesn’t fully understand the shipping and fulfilment ecosystem. Sophie knows her stuff, she’s here to help, and she’s great at keeping things simple and easy to understand. Every ecommerce merchant has options when it comes to shipping, and most businesses are different. Different products, different sizes, different volumes, different packaging, different customers, different destinations etc. Quickmail are a Perth-based provider focussed on ecommerce with a team-based approach to delivering customer-focussed solutions. As a family business, Quickmail is all about people-first and that means listening and collaborating to find the best ways to help clients get the products to where they need to go. The goal at Quickmail is to help businesses to store, pick, pack and ship products. They love helping people work out their strategies for shipping, packaging and everything else associated with getting products out to customers. Sophie has been the Managing Director at Quickmail, her family’s business, since January 2018. Sophie completed a Bachelor of Agribusiness and Marketing degree from Muresk Institute of Agriculture and has had extensive experience in marketing, sales, staff management and development and business administration with both national and WA firms. Big thanks from us to Sophie Stott, Managing Director at Quickmail, for sharing her shipping stories and insights on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. We’ll make it happen.

Episode 60 - Shopify - Merchant Interview - Lizzy Pike from beauty brand Face Halo

Welcome to Ep.60 where we talk to Lizzy Pike, Co-Founder and executive Director of beauty brand Face Halo. This fast-growth ecommerce and in-store business has boomed by giving busy women ways to remove makeup quickly and gently, plus reducing waste at the same time. Visit Face Halo here Contact The Cut here Listening to Lizzy Pike takes you on an exciting ecomm entrepreneurial journey from the first concept, to launching a new venture, and making it grow. This Shopify interview will be valuable for every business owner in the beauty sector, those that sell to women, and any other retailer who wants to learn about ecommerce marketing from the front line. Lizzy has been with Face Halo for 3+ years, with the concept for the company born at Lizzy’s dining room table in October 2016, and the brand launching in May 2017. In her pre-ecommerce life, Lizzy worked with textiles for 15 years as well as running her own consulting business. Face Halo are Perth-based and sell their quick and easy makeup removal products in over 3000 retailers around the world including household names like Harrods, Selfridges, Net-A-Porter, Myer and more. Face Halo specialise in a simple, fibre-based makeup remover that works simply and quickly with water, and is washable and reusable. It has been developed specifically for busy women who are juggling families and careers, and are always time poor. It saves time, money and the environment by cutting out single use makeup wipes. And the unique HaloTech fibres make Face Halo far more effective, and healthier for the skin. Big thanks to Lizzy Pike, Co-Founder of Face Halo, for sharing her time and ecommerce stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.

Episode 59 - Shopify - Expert Interview - Chen Zissu from OSS Web Apps on Upselling

In Ep.59 we talk to Chen Zissu, CEO of OSS Web Apps, the company behind the Shopify App called ‘Upsell Anything Page Builder’, a name that says it all - This is all about up sell and cross sell, made easy. The ‘Upsell Anything’ app makes it simple for Shopify merchants to plug and play upsell and cross sell functionality into any page on their sites. Find the Upsell Anything app here. Connect with The Cut here This Shopify interview is perfect for any ecommerce business that is looking to increase sales, based on the purchasing intent of their existing customers. Encouraging customers to add more products to their Cart is a key strategy in revenue growth. The Upsell Anything app is super clever at making the addition of that functionality easy. With ‘drag and drop’ functionality, there’s no need for developers or coding to add these features to your site. Upsell Anything has been developed to help merchants: Increase order value by offering the right upsell at the right time Offering cross-sells options to each product Grab customer attention at a critical point in their buyers' journey Increase customer interest in your products Call to action Chen is CEO of OSS Web Apps, the developers of the Upsell Anything Page Builder. Chen and OSS are based in Israel and have stores all around the world using the app. When it has been added to a store, the Upsell Anything App is all about increasing sales conversions by giving merchants more ways to sell more to every customer. Sounds good to us! Big thanks from us to Chen Zissu, CEO of the Upsell Anything Page Builder, for sharing his time and insights, all the way from Israel. If you want to feature your App or Shopify brand on The Shopify Dropify, come and be our guest. Get in touch anytime.

Episode 58 - Shopify - Merchant Interview - Fiona Dunne Founder of fast-growing beauty brand Glowdry Australia

This is Ep.58 and we’re talking to the very bubbly Fiona Dunne, Owner and Founder of another ecommerce success story, Glowdry Australia. Fiona came up with her niche product based on her own experiences in her tanning and beauty business. Glowdry products help people dry properly and quickly after a spray tan. This is an awesome interview with a high energy ecomm entrepreneur who shares her stories about starting up, learning about online marketing and handling growth. Visit Glowdry here Visit The Cut here This Shopify interview is perfect for just about every ecommerce business person and Shopify Merchant, and especially for those who are planning a startup or in the early days of an ecommerce business. Glowdry is all about their own unique product, that Fiona developed herself because she saw a need for it with the customers of her spray tanning business. Identifying that need has led to the development of a lovely little niche that has really hit the spot with women who spray tan. As you’ll hear, Fiona is a high energy and super positive person who has found herself on an exciting ecommerce journey. Like many ecommerce start-ups, Fiona is a young Mum, and Glowdry started as her side hustle. Now, it has become a huge focus and is experiencing amazing growth, with women (and men!) engaging with the product concept and the Glowdry brand, all around the world. Take a listen, you’ll love Fiona’s story telling and her gorgeous Irish accent. Big thanks from us to Fiona Dunne, Founder ofGlowdry Australia, for sharing her time and stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, please come and guest on this podcast. Get in touch anytime.

Episode 57 - Shopify - Expert Interview - Ben Zettler from Ben Zettler Digital Media on ecommerce marketing

Welcome to Ep.57 where we talk to Ben Zettler, Founder of Ben Zettler Digital Media, a Shopify marketing consultancy based in New York. Ben’s company specialise in Shopify ecommerce, and have a niche focus on sports and lifestyle brands. In this episode, recorded right in the middle of the USA’s Covid crisis, Ben shares insights on the most effective media channels for ecommerce marketing, his guidance on how to engage customers and encourage conversion and also strategies to help ecomm businesses operate through the pandemic. Visit Ben Zettler Digital Media here Connect with The Cut here This Shopify interview will be super helpful for most ecommerce business owners and marketers, and even more so for those of you who are running sports, fitness and lifestyle brands. As a successful ecommerce entrepreneur himself, Ben has some special experience in these sectors that have helped define the direction of his agency. Ben started Ben Zettler Digital Media after building, and then selling, the sunglasses and lifestyle brand Brooktide. Putting his own experience, expertise and success strategies to work for other brands is what drives Ben. Ben founded his eponymous company in 2014 and since then has been building their experience and expertise in ecommerce marketing, with a focus on niche sectors including sports, professional athletes and the fashion and beauty sectors. Ben Zettler is a certified Shopify Expert and Facebook Marketing Partner and offers experience that comes from having worked with over 150 brands. Ben understands the key ecommerce marketing channels from social media to email automations and campaigns. We cover all of those topics, as well as life in business and on the streets of New York during the Covid lockdown. Before Ben Zettler Digital Media, Ben was Director of Ecommerce and Marketing at Steiner Sports, a sports memorabilia company. Big thanks from us to Ben for sharing his time and ecommerce adventure stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.